The Power in Purpose: A Podcast for Wedding Pros

So, you want to create your own quiz?! Zafira Rajan is a launch copywriter, strategist, and guru for all things quizzes. She specializes in creating authentic connections that turn into lifetime customers through unique and personal sales pages and ideas.  In this episode, Zafira teaches us EVERYTHING you've ever wanted to know about creating a quiz lead magnet. From why a quiz is the next best bu...

This podcast is your sign to go for it. Start that podcast you have been dreaming of and accelerate your business in the process!   Kinsey Roberts, podcast extraordinaire, believes that podcasting is a powerful platform. When women get behind the mic and share their stories, experiences, and knowledge they can make big waves in their corners of the world. Kinsey has been podcasting for almost 5 ye...

Tired of jumping from platform to platform and trying to balance all of the people in all of the places? This is the episode for you! Instagram is the platform that has it all, and I personally use it as my one stop shop for social media marketing.  This episode explores 5 ways to use Instagram to market your business in 2021 WITHOUT ads. We dig into the 70/30 rule and many other tips and tricks t...

Email marketing. You've heard about it for years, you might even be doing it – but how do you turn email marketing from that dreaded chore you *never* want to do, into a sales machine?  Have I got an episode for you today! Consider this episode a masterclass on how you can leverage email marketing in your business and turn your email list into a sales machine – one that is evergreen. Whether you h...

Do you really need to have a blog? I know you have asked this question for yourself and for others … and the answer is YES, you do!    Vanessa Hicks is here to tell you why and how you blogging can be your most effective marketing strategy of 2021. She is a destination wedding and portrait photographer, wife, mother, and military family who has moved her business 4 times in 6 years. Yes, you read...

We're kicking off our marketing series here on The Power in Purpose podcast with an episode that will simplify marketing for you and reduce the overwhelm and exhaustion you might be feeling when it comes to marketing your business.   We're going on a journey to get to the root and core of what marketing is and where to begin to have effective marketing. How do you build a message that is true to y...

We are back! And I am so excited to share all the things on today's episode. From life updates, podcast updates, and what is in store for you this year on the show. We are going to focus on conversations + topics that help you implement tangible things we talk about, in your life + business.   So, settle in with a cup of coffee (or a glass of wine!) and join me as I reflect on the highs and lows o...

What's the key to landing the sale?   On today's episode, my guest Kendra Swalls introduces you to the know, like, trust factor. The foundational marketing and sales principle that will take you from broke to booked.   Kendra Swalls is a former elementary school teacher turned photographer and entrepreneur who is helping women let go of the notion that perfection equals success.    She founded Pai...

Have you ever heard someone's story and found a piece of your own inside their journey?   We all go through pain and heartache, but what if those moments help to lead us to something more.   My guest on today's episode of The Power in Purpose podcast shares how he turned one of the most painful moments in his life into one of his biggest triumphs.   About 6 years ago, Chris Misterek's wife of 10 y...

Naomi's journey is a living, breathing example that you not only get to do meaningful work; you also get to have an abundant, dynamic and expansive life for yourself in the process.   Naomi Powell is a business and mindset coach, sought after speaker and the host of The Lifestyle Edit Podcast. She is on a mission to support heart centered coaches and consultants to break out of the feast to famine...

COVID-19 really made us look at our business contracts, didn't it?   I got to sit down with Kunbi Odubogun,  an Attorney and Publisher with 10 years' experience in the luxury events industry, to ask her ALLLLL the legal questions you've been trying to get answers to.   So do us both a favor–stop relying on Facebook groups to provide you with the legal guidance you need and instead, listen to today...

How do you start scaling your business to 10K+ months? It starts with a team.   But hiring a team? That's scary.   Plus, it costs A LOT of money (or does it?).   I know what you're thinking: I can't afford to hire someone to help me, yet . Listen up! Yes you can– and Melissa Lin is on the podcast today to show you how to do it.   Melissa Lin is a successful chemical engineer turned multiple six fi...

What are all things mascline and femine energy?   How can we use the lunar cycles to align ourselves and our business?   Betsy and Laura of Lucious Hustle and are transformational business and branding coaches on a mission to empower women with the tools and motivation they need to turn a spark of an idea into a full-fledged business and sought-after brand.   Betsy and Laura have a wild journey of...

Curious about the Enneagram and how it can improve your life AND your business?   Imagine if you could look deep inside yourself, to understand who you truly are, so you can live and work everyday on purpose?   Callie Ammons, certified Enneagram and life coach, wants to teach you more about how your personality-type affects how you live and work.   Through her own journey of self-discovery, Callie...

Selina Howard is a shining example of thriving with intention through a journey of self-love and discovery, by taking the road less traveled. Her career shifted from a PE teacher to a bridal stylist, dressing some of the biggest celebrities for their wedding day.    In today's episode, we dive into her journey. She gives advice on how you can shift your entire career, make bold moves, and go after...

How do you go about building a reputation when you've got zero experience? How do you maintain your reputation when you've found success? And what do you do when a mistake is made and your reputation comes crashing down?   Samie Roberts began her career as an intern with Diane Von Furstenberg and rose in the ranks in a prominent PR firm in NYC. She's worked with large brands and small brands to he...

Brittney Carmichael is the founder of Shine School, an online course to help women awaken their authentic self and reclaim their power.   She is known for her spiritual truth-tellin' style and her ability to make women beautiful – inside & out.   After overcoming decades of a lack of self-love, Brit has become a firm believer that holistic healing and self-care must be the foundation for conscious...

Branding. I know it's something you've obsessed over, and for good reason. It's important! But how do you build a brand your ideal clients can trust from the moment they land on your website?   And why is trust SO important in branding?   My guest on today's episode of The Power in Purpose podcast is a branding expert for creative entrepreneurs–and she breaks it down for us step-by-step through he...

What if you could spend your days working on the things that only YOU can do? What if you were able to leverage your digital assets to grow your business while working less?   How do you create clarity and alignment to optimize your online presence?    My guests on today's episode of The Power and Purpose Podcast are Kimi & Pua,  co-owners of Boss Up Media and hosts of the Boss Up Academy Podcast....

How can you fully step into who you are, unapologetically, so you can grow and scale your business in a direction that feels right to you? And what happens when you have your 'Oprah' moment..? Is your business ready for prime time?   My guest on today's episode of The Power in Purpose podcast is my long-time friend, Terrica Skaggs of Cocktails & Details and Terrica, Inc.   Spreading her metropolit...

Jamie Kutchman Wynne built a gifting company from the spare bedroom of her home into a successful, industry renowned business that serves couples, companies and clients all over the world. But what happens when a fire threatens the business you've built? Jamie Kutchman Wynne, owner and founder of Marigold & Grey (a DMV based gifting company) first recognized the need for her business when creating...

What if you could use an experimental approach with your marketing to embolden yourself to try new things, uncover perfect-fit-for-you strategies, and detach from taking marketing failures personally?   Ah, wouldn't that be nice?   Hailey Dale is the founder of Your Content Empire, and she's here to help you create more profitable, purposeful and productive content — and hopefully enjoy yourself m...

Before we start back with releasing new episodes, I wanted to take a few minutes to talk to you about values. Because values, in business, are important. I believe you should never question the values of the people you invite into your life and business–the people who you've chosen to learn from–as you navigate this bumpy road of entrepreneurship. I want you to know that I believe Black Lives Matt...

Today we're talking about habits. And it's such a timely topic because most of us have been stuck at home and stitch with our bad (and good!) habits. Not to mention, we are also approaching the half-way-mark of 2020, you're 6 months into our goals.  Fun fac:  Did you know it's been scientifically proven that it takes 66 days to form a new habit? 66 DAYS! No wonder all our new year's resolutions ha...

Do you ever scroll on the 'gram, or see your colleagues and wonder how they're always doing the most? You know, getting things done, launching new products or services, booking their ideal clients, scaling their business to new heights, and getting recognized for their work. What is their secret?? Being in business for over 12 years, I have seen some business owners struggle to progress and some w...