The Power in Purpose: A Podcast for Wedding Pros

Recession, inflation… WTF does this all mean, and should wedding pros be considered about rising costs, labor shortages, and a slower economy?   In this episode of The Power in Purpose Podcast, we discuss the 'looming recession' with wedding industry financial expert Michelle Loretta of Sage Wedding Pros.   On this episode of The Power in Purpose Podcast:   What are some signs that you should be b...

What do you do when someone steals your work? Theft in the wedding industry happens all the time, and it's time we talked about it.   This is our first 'hot topic' style episode. Expect to laugh, learn, and hear some of my own stories of being stolen from– and one story involves my own student!   In this episode, learn how to find thieves, what to do if someone has stolen your work, and how to pro...

I see wedding pros making pricing mistakes all the time. And these mistakes? They can cost you and your business a lot of money. In this episode, I'm sharing with you three pricing mistakes you can't afford to make as a wedding pro. Don't forget to check out the amazing business tools and resources in the *ALL NEW* shop: https://candicecoppolashop.com Thanks for tuning into today's episode of The...

SEO and how you rank on Google is changing ALL the time–which can make it hard to keep up as a wedding pro. Today I'm joined by industry expert Sara Dunn from Sara Does SEO to discuss what you should know about SEO and Google in 2023.   On today's episode of The Power in Purpose Podcast:   Why should you prioritize SEO in your wedding industry business, and how can you get started improving your s...

Your weddings and events have started to slow down, which means the 'off season' for most wedding pros is here. After a whirlwind wedding season, how can you avoid burnout? In this episode, I'm giving you a step-by-step exercise to avoid burnout in the off season.   If you adopt this strategy, you'll find time for rest, client work, and business development.   Thanks for tuning into today's episod...

Wedding pros - engagement season is coming in hot! With our industry heading into sales season, there are a few key things you can do to prepare your business. In this episode, I'm sharing nine steps wedding pros need to take to prepare their business for engagement season.   Oh, and spoiler alert - you're gonna LOVE number seven.   Thanks for tuning into today's episode of The Power in Purpose Po...

Hey there friend–it's been a while. On today's episode of the podcast, I'm sharing with you where I've been and where this show is going. Are you ready to catch up? On this episode of The Power in Purpose Podcast: Why I took such a long break from the show 3 big changes we are making to the podcast for this season Thanks for tuning into today's episode of The Power in Purpose Podcast. I want to kn...

Your beliefs about money have EVERYTHING to do with making more of it. Amanda Joyce Weber is a mindset and sales coach who helps online business owners to cultivate the mindset they need to land clients and make money on repeat. Through one-on-one coaching and her signature Sincere Sales method, she takes the "ick" out of selling. Amanda is also the host of the podcast, One Simple Shift, which tea...

Are you operating from a place of fear or are you operating from a place of hope? A mindset of scarcity or a mindset of abundance?   Natalie Franke Hayes is an entrepreneur, mobilization marketer, community builder, and neuroscience nerd...she really does it all. As one of the Founders of the Rising Tide Society, the Head of Community at HoneyBook, and author of Built to Belong, she leads tens of...

No = respect. That's right, I said it. Sometimes you need to say no, out of respect for the person asking and out of respect for yourself. It is time to start saying no to the things that don't fulfill you and don't bring you joy AND be okay with that no.  This episode is a permission slip to say no. Say no to the things that don't excite you. Say no to the things that you don't have time for. Say...

Have you ever wanted to feel like you are discovering something profound and exciting? Like you had just discovered life in the cosmos or a new planet? Have you ever felt burned out and like you are ready for something new and exhilarating? It may be time for you to pivot in your business. It may be time to take the leap and try something new.  In this episode, I share a little bit of my journey o...

Building a team is SO important and will be a crucial part of your business thriving! It is time to let go of all the excuses and wake up - realize that hiring someone will give you time to do the things you love in your business. It will allow you to hand off tasks that you don't enjoy to someone who loves to do them.  I will let you in on a secret...hiring someone to help you in your business wo...

Trying to be perfect and do things perfectly … all the time ... is freaking exhausting. It's unattainable and it's unsustainable. It is time to let go of perfectionism and move into the now.  I am a recovering perfectionist and today, I want to share my journey with you and all of the tips and tricks that I have picked up along the way. Most importantly - I want to show you that sometimes letting...

Do you struggle to take a break? I bet the main reason you find it so difficult to pause is because you've trained yourself to believe that doing that equals accomplishing. But it is time to break free of that pressured way of thinking and move into a new way of seeing that breaks can lead to breakthroughs.  In this episode, we dive deep into how we can move past the to-do list, push through the n...

Are you ready to go from just dreaming about something to actually doing it?? If so, then you are gonna want to tune into this conversation with Kelsey Chapman.  Kelsey is an author, podcaster, and personal cheerleader to women building their dream life and business. She attributes her business and entrepreneurial success to her faithful mentors who walked her through each stage and step of her bu...

What if I told you that you're afraid of success? Even if you don't think you're afraid of success right now, we all go through moments where we fear it.  But let's get something straight, people don't actually fear being successful, they fear the results and the consequences of success.  Fear is totally normal … however it also may be the very thing holding you back from growing in your business....

Imposter Syndrome - we have all faced it at some point in our lives and business. And today's guest is not afraid to dig into vulnerable topics like imperfection, inclusivity, and burnout. Laylee Emadi is an educator with a heart for serving others. She believes in people first - always. As a founder of the Creative Educator Academy, Laylee's mission is to elevate education in the creative industr...

Continuing on the topic of mindset let's talk about perseverance and leading in difficult situations. Jana Morrin is CEO and co-founder of Speakfully, a platform behind a movement to create psychologically safe environments through its documentation, reporting, and supporting resources. Jana has channeled her passion for change in workplace culture into creating a safer work environment for everyo...

After 26 years as a highly regarded marketing and advertising executive for some of the world's most iconic brands, Shelley Paxton opened the doors for her new company in 2018. Shelley's mission is to liberate souls of leaders and organizations by inspiring them to realize their greatest purpose and potential.  Shelley and I unpack how to slow down and liberate yourself from the "shackles of shoul...

We are diving into a series all about mindset and it is going to be so good as we unpack the power of your mindset when it comes to your business. Let's kick off this series with analysis paralysis - you know, those moments when you're paralyzed from making a decision because you're over-analyzing.  Through figuring out the root cause of analysis paralysis and giving yourself the freedom to make a...

In our marketing series's final episode, we dive into choosing and utilizing platforms for your marketing. You don't have to do it all, and you shouldn't do it all; simply show up where your ideal client is, where you feel comfortable and energized, and in ways that work best for you and your client.  On Today's episode of The Power in Purpose Podcast: How to focus your energy where it matters mos...

"What the heck do I post on social media?" This is one of the questions I am asked most often. And I totally get it! Putting a content marketing strategy together sounds easy, but it rarely ever is (until now!) It is less about wondering what to post and more about creating solid systems that get you off the hamster wheel.  So, let's talk about content buckets. You have probably heard that term be...

Katie Costa is the CEO of The Wellness Marketer and founder of the Holistic Marketing Academy. Katie is a Nutritional Scientist and Marketing Professional who helps holistic practitioners and wellpreneurs grow their business online using holistic marketing strategies.  Katie joins us today to talk about creating a marketing machine to grow your business. The secret? Learning how to streamline + au...

As a marketer and small business owner, remember that you ARE your own marketer. I want you to be a good storyteller, too. Storytelling and marketing go hand in hand with stories being one of the MOST effective ways to share your message. In today's episode, I am going to tell you what types of stories you can tell, what makes a great story, and because we are all about action over here on the pod...

Kara Duncan is the voice behind so many of the brands you know and love. She writes website copy and blogging content for creative businesses who want to elevate their online presence and get more eyes on their content through the power of SEO and Pinterest. Her unique approach to using fast and slow methods to market your business is designed to help everyone, no matter what stage of business you...