The Power in Purpose: A Podcast for Wedding Pros

Things are shifting in the wedding industry. Can you feel it? In this episode I get you up to speed on how you need to rethink your marketing strategies if you want to appeal to Gen Z. On this episode of The Power in Purpose Podcast: [00:00:00]: Introduction to marketing to Gen Z couples [00:00:58]: Importance of understanding Gen Z couples [00:02:07]: Differences between Gen Z and millennial cust...

Hindsight is 2020. I'm often asked, Candice, what would you do differently knowing all that you know now about your business? When you were just starting or as you were even growing your business, what would you tell your younger self? In this episode, I wanted to share with you 12 things I wish somebody told me when I started my wedding planning business. On this episode of The Power in Purpose P...

You are tired of doing business alone, but you're not sure if a business coach can help you fix problems and develop new ideas. Hiring a coach isn't the right fit for everyone, and in this episode I share how to know if you're ready to hire someone to help and most importantly, what to look for in a business coach. Not all business coaches out there are qualified to help you - and my criteria will...

Taxes are a necessary part of business… so why does it feel so hard every year to file your taxes? If taxes make you want to vomit, if you filed an extension on your taxes or if you filed an extension on your taxes AGAIN, you're going to really enjoy this episode. I'm welcoming special guest Braden Drake who wants you to unf*ck your taxes. Braden shares his 4 step process for getting your tax game...

The Book More Weddings Summit is almost here - and summit host Heidi Thompson is joining me to talk all about what you can expect from this FREE five day virtual conference that promises to help you book MORE weddings. The summit features a diverse lineup of speakers and covers topics like lead generation, marketing strategies, and converting leads into sales. Learn all about it and how you can ge...

Sara Dunn, a wedding industry SEO expert, is back today to talk about using AI to boost your SEO and blogging game. We discuss the importance of blogging for business growth and the potential of AI-powered tools like chat GPT for easier and more efficient content creation. We also talk about whether using AI generated content will help or hurt your SEO, plus whether Google will penalize you. On th...

How do you maintain your passion and your purpose at any age? What happens if you want to make a shift in your career but you feel like you're too old? What about ageism in the wedding industry? Is there a space for you in this industry that feels dominated by younger clients and also younger vendors when you get into your 50s and your 60s? I'm having this conversation today with my special guest,...

You're in the thick of wedding season. I know you're busy. So how can you start taking care of yourself while taking care of your clients? On this episode of the podcast, I'm joined by Candice Denise, and she's going to share with you some simple and practical tips to practice self care! On this episode of The Power in Purpose Podcast: [00:00:19]: Taking Care of Yourself While Taking Care of Clien...

There are times, especially in the fast-paced wedding industry, when you may start feeling stuck in your wedding business. Be it fewer clients than usual or a sudden lack of motivation - it can leave you feeling like you are in a constant battle. But, you're not alone. In fact, as a business coach who has worked with countless wedding professionals, I know that these feelings are all too familiar,...

You need to stop hiding and start putting yourself out there. As a business coach for women in the wedding industry for over a decade, I've seen this pattern time and again. Talented women, capable of achieving great things, hold themselves back by not marketing themselves effectively. You're afraid to put yourself out there - and you procrastinate and make a shit tone of excuses as to why you hav...

I've got something a little different for you today, something that's been on my mind for a while now. It's about wedding directories - you know, those big names that promise to skyrocket your business visibility and send a flood of leads your way. Well, I've decided it's time to pull back the curtain and share my honest, no-holds-barred thoughts on these platforms. And let me tell you, it's not a...

Spring is in the air, which means it's time to start fresh and let go of the clutter weighing you down - both in your personal life and your wedding planning business. With wedding season here, your business needs to be in the best possible shape to get you through what I hope is a busy season ahead. Consider this light-hearted episode the ultimate guide to spring cleaning your wedding business. F...

In this episode, I'm joined by Tayler Cusick Hollman, founder of Enji, to discuss wedding marketing and how to get out of a rut. We delve into the common problem of fatigue in marketing in the wedding industry and how taking extended breaks can lead to missed sales. We share some valuable insights on how to restart marketing engines and get back on track to ensure your business thrives. If you're...

Wedding season is officially here! And I know firsthand how challenging it is during wedding season to market your business. With the state of the wedding industry and the economy, it's more important than ever for you to market your business during this wedding season. In today's episode, I walk you through simple steps of how you can maximize your marketing efforts for the 2023 wedding season. T...

As a wedding pro, you may find yourself in a position where you need to raise your price. But how do you know when it's time to do so? Is it time for a price increase? How do you know when it's the right time to raise your rates? In this episode of The Power in Purpose Podcast, I discuss how to know when it's time to raise your rates as a wedding industry professional. I explain the signs that it'...

If you're in the wedding industry, you know that standing out from the competition is crucial to success. But how do you create a recognizable brand that sets you apart? On this episode of The Power in Purpose Podcast, I'm joined by MY graphic designer and branding strategist, Nicole Yang, to discuss just that. Nicole shares her tips for defining your brand values, creating a consistent brand imag...

My guest on this episode knows a thing or two about brand photography.. she's photographed over 1,500 women for their brands! In this episode of the podcast, branding photographer Amalie Orrange shares her tips and tricks for nailing your brand photoshoot and having fun doing it. From wardrobe and props to hair and makeup, Amalie covers everything you need to know to have a successful session with...

Do you dread the idea of being photographed? Do you avoid it whenever possible? In this episode of The Power in Purpose Podcast, I share my journey of how I overcame my fear of the camera. I talk about what held me back, what changed for me, and what I learned from a recent brand shoot. Tune in to hear my tips for building self-confidence and trusting your photographer. In this episode, you'll lea...

It's our 100th Episode of The Power in Purpose podcast! And to celebrate, I'm bringing on my friend Dawn Richardson to discuss the topic of the moment….   AI technology is growing rapidly - and it's become *the* topic of conversation within the wedding industry. In this episode, we break down the world of AI and how it's changing the wedding industry on a daily basis. We also ask the question: wha...

Let's get real, friend. You might be losing some of your leads during the sales process and sending them straight into the arms of your competition. Not cool! In this episode of The Power and Purpose Podcast, we're spicing things up and approaching this marketing and sales topic from a different angle. I'm sharing about two areas where you might be confusing your prospects and losing sales. On Tod...

Are you a wedding pro getting ghosted during the sales process? Are you wondering why your leads are not responding to your sales emails? Well, in today's episode of the show, I'm going to walk you through three very common reasons why you get ghosted during the sales process and how you can fix this. This episode will get you thinking a little bit differently about your sales process, how you can...

I believe that one of the most important stages of the client journey is at the very beginning. Are you tired of feeling disorganized and overwhelmed when bringing on new clients? The onboarding process is a crucial step in building a successful wedding business, and having a streamlined system in place can make all the difference. In this episode of the Power in Purpose podcast, I share with you...

As a wedding professional, should you focus on organic marketing strategies, such as blogging, Instagram, and networking? Or is it more beneficial to invest in paid marketing strategies, such as bridal shows, Google ads, and vendor directories? Davey Jones is my guest on this episode of The Power in Purpose podcast, and he believes that success in marketing lies somewhere in the middle. Davey Jone...

The wedding industry has become SO saturated.   … so many businesses … so many people doing the same thing … learning the same strategies … and marketing their business in the same ways   My guest on this episode of the podcast is marketing and storytelling expert Aleya Harris. We discuss why storytelling is so important in marketing and how you can tell a captivating story that will differentiate...

Making the decision to quit your 9 to 5 job and start your own business can be a scary process. There are so many anxieties about when you should quit. You might be asking - how will I afford it? Can I even make my salary in my business full-time? What if I fail?    It's time to stop waiting and find the courage to quit your job and go ALL IN on your wedding industry business. As a coach for weddi...