The Power in Purpose: A Podcast for Wedding Pros

As you prepare for engagement season, I think it's time that we talk about what role Instagram should play in your overall marketing strategy for this year. In this episode, I'm presenting to you an alternative Instagram strategy for wedding pros because I think a lot of wedding pros are actually using Instagram WRONG. So if you've been feeling burnt out on social media and you feel like there has...

If you want a six-figure business in the wedding industry, then you need a six-figure marketing strategy. But what does the six-figure marketing strategy actually look like? And how can you create a marketing strategy and stick to it? On this episode of The Power in Purpose Podcast: [00:00]: Introduction [07:11]: Aligning Your Marketing Plan with Your Sales Goals [21:51]: Preparing for Mindset Cha...

In this final episode of the Launch Your List series, I'm sharing 11 tips to grow your email list. We've talked a lot about email marketing strategies and how to create a lead magnet, but now? It's time to actually get people to sign up for your list. And the best part? There's a good chance that you're already doing a lot of these things. It's really more about adding and folding in email marketi...

What are the steps that you need to take to build your quiz funnel? At this point in our email marketing series, we've talked about the psychology of quiz lead magnets and the types of quizzes that wedding pros can create. But today, we're diving into the actual step-by-step process of creating a quiz funnel. And the good news is? It's not as hard as you think. Plus, there are even AI tools to hel...

If you're excited to launch a quiz lead magnet, but you're wondering what types of quizzes wedding pros can (and should create), we are diving into three different options for you today. If you love the idea of adding a quiz lead magnet to your website, but you need a little bit of inspo to get started, this is the episode for you! This week, I'm sharing part six of an eight part series where I'm...

I've never met a BuzzFeed quiz that I didn't love, but what do quizzes have to do with business and our email marketing series? Well, in this episode, I'm very excited to share with you how a quiz can be the best lead magnet option for your wedding industry business. Let's talk about the psychology and the data behind quiz marketing today. This week, I'm sharing part five of an eight part series w...

How can you turn your email marketing into an automated marketing funnel that actually sells your product or service? Today, I'm teaching you my simple and secret email marketing strategy that has made me over a million dollars in sales. And the best part is? It's a formula you can use over and over again!   This week, I'm sharing part four of an eight part series where I'm teaching wedding pros a...

The beauty of email marketing is in the automations. How do you create an email nurture sequence? What types of email nurture sequences can you create? And why do I think they're the missing link in your email marketing? We're going to dive into all of that today! This week, I'm sharing part three of an eight part series where I'm teaching wedding pros all about how to use email marketing to grow...

How do you get people onto your email list? And not just any person, but someone that can hire you to plan, photograph, design, or support them for their wedding? Today, learn how you can grow your email list with a lead magnet (with people who might actually buy from you!). I've brought Dawn Richardson from Flodesk onto the podcast to help talk about it!  On this episode of The Power in Purpose P...

Let's face it, social media is getting WEIRD. I think it's time to you diversify your marketing as the social landscape continues to change - and I think email marketing can play a unique role in your wedding industry business. This week, I'm kicking off an EIGHT part series where I'm teaching wedding pros how email marketing can help you make more money. I'm so excited and I hope you'll join me e...

Branding and client experience are important as a wedding pro, and today, we are talking about where the two meet! In this episode, I'm chatting with Ally B of Ally B Designs all about the elements of brand experience, the role of branding in attracting ideal clients, the impact of templates on brand consistency, and the significance of customer service in the wedding industry.  On this episode of...

One of the best ways to grow your wedding business is through networking. The wedding industry is a relationship-based industry, but could the relationships you're building be putting your business at risk? Today, I've brought on Nicole Cheri Oden to talk all about the LEGAL side of networking.    On this episode of The Power in Purpose Podcast: 02:22 The Legal Side of Networking: Often Overlooked...

Have you ever thought about starting a podcast for your wedding business? Desiree Adams is a luxury wedding planner in New York and the host of the Ask The Planner podcast and today, she's sharing exactly how you can grow your business and diversify your revenue by starting a podcast.   On this episode of The Power in Purpose Podcast: 03:42 Podcasting for Business Growth 08:15 Starting a Podcast i...

Are your systems built for your best days or your worst days? I'm a big believer that your business should support your life, and in saying that, having systems & workflows that honor your health (even on bad days!) needs to be priority number one! In my conversation with Sandra, she shared her journey of managing her TWO businesses with a chronic illness. She shared all about the importance of se...

Your 2024 wedding season is quickly approaching. So how can you enhance your overall client experience with your couples this wedding season in a way that's Gen Z approved? Let's talk about it! This podcast episode will teach you four EASY easy ways for you to enhance your client experience and give you some ideas for how you can stay at the cutting edge of customer service. Thanks for tuning into...

Should you be on Tikok? That's a question I get asked often from my students and wedding pros. Spoiler: yeah - you should. Let me state my case as to why I think every wedding pro should be on Tiktok (and not in the way you think). Thanks for tuning into today's episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of t...

How do you become the vendor on everyone's lips? There are some wedding pros in the industry that seem to get ALL the amazing referrals and opportunities. They're on the tip of everyone's tongue and because of that, their business seems to be EVERYWHERE. Carin Hunt from Celebration Pros is my guest on this episode of The Power in Purpose podcast and shares practical tips on networking, building an...

Every wedding pro I know is on the struggle bus this season with sales… Could your website copy be contributing to attracting the wrong leads or no leads at all? And is your copy catfishing people? Copywriter to wedding pros Andrea Shah joins me in this episode to talk about the four biggest mistakes she sees wedding pros making with their website copy and how to fix it. Andrea also shares what it...

Let's talk about 2024 marketing trends for wedding pros! In this episode, I've rounded up the trends that I think are "in" and "out" for marketing this year. All these trends are very specific to our industry and are some new ways for you to attract clients and stand out in an overly saturated market! On this episode of The Power in Purpose Podcast: 00:00 Introduction 02:11 Preparing for the 2024...

In November, I had a phone call with Instagram to talk about my marketing strategy. I thought the call was interesting enough to share with you what Instagram told me I needed to focus on for marketing using their platform. I also share what I think Instagram is prioritizing this year and how they want content creators and small business owners like us to get on board. On this episode of The Power...

How can you level up your wedding business this year with digital tools? Today I'm joined by the founder and CEO of Provenance, Steven Greitzer, to talk all about wedding industry tech in 2024. In this episode of The Power in Purpose Podcast, Steven talks about how you can level up your business using tech tools for this year! On this episode of The Power in Purpose Podcast: 00:00 Introduction 03:...

Engagement season is here, and your website probably needs a little refresh. I'm joined today by Alex Collier, Showit and Brand designer for wedding pros. She shares how your website sets the tone for your client experience. On this episode of The Power in Purpose Podcast: 00:00 Introduction 03:10 The Importance of Websites in the Client Experience 10:34 Adding Surprise and Delight to the Website...

Do you feel like every day you sit down at your desk, overwhelmed by the number of tasks you have to manage and already defeated before the day begins? I know that feeling all too well, friend. Being an entrepreneur is hard - and one of the most difficult parts of owning a small business is figuring out how to manage your time. In this conversation, time management expert Anna Dearmon Kornick shar...

Are your sales down? We've all heard about the wedding gap and a retraction in the wedding industry. In this episode of the podcast, I want to give you a very easy strategy to diagnose why your sales might be down and how you can solve this problem. On this episode of The Power in Purpose Podcast: [00:00:00]: Introduction and Sales Retraction [00:01:05]: The Wedding Industry and Speculations [00:0...

119 | My Biggest Concern About AI & The Wedding Industry AI is saving us time and it's even saving us money. But what are we giving up in the pursuit to cut corners and to use artificial intelligence in our wedding business? I have some major concerns about AI and how it will impact the wedding industry. So, let's talk about it. On this episode of The Power in Purpose Podcast: [00:00:00]: Introduc...