The Power in Purpose: A Podcast for Wedding Pros

You are tired of doing business alone, but you're not sure if a business coach can help you fix problems and develop new ideas. Hiring a coach isn't the right fit for everyone, and in this episode I share how to know if you're ready to hire someone to help and most importantly, what to look for in a business coach. Not all business coaches out there are qualified to help you - and my criteria will...

Things are shifting in the wedding industry. Can you feel it? In this episode I get you up to speed on how you need to rethink your marketing strategies if you want to appeal to Gen Z. On this episode of The Power in Purpose Podcast: [00:00:00]: Introduction to marketing to Gen Z couples [00:00:58]: Importance of understanding Gen Z couples [00:02:07]: Differences between Gen Z and millennial cust...

Are your sales down? We've all heard about the wedding gap and a retraction in the wedding industry. In this episode of the podcast, I want to give you a very easy strategy to diagnose why your sales might be down and how you can solve this problem. On this episode of The Power in Purpose Podcast: [00:00:00]: Introduction and Sales Retraction [00:01:05]: The Wedding Industry and Speculations [00:0...

Today, I'm diving into the five wedding systems your business needs to run like clockwork. If you've ever felt like you're drowning in endless tasks or reinventing the wheel for every new client, this episode is for you! On this episode of The Power in Purpose Podcast: [00:00]: Introduction to Purposeful Business Systems [03:00]: The Importance of Onboarding [09:10]: Mastering Offboarding Processe...

This week on the podcast, we're diving deep into 2025 website trends for wedding pros with one of my absolute faves, Jen from Tonic Site Shop. If you don't know Jen yet, she's a genius when it comes to crafting beautiful, functional websites that actually work—not just look pretty. Together, we're spilling all the tea on what's in and what's out for website trends in 2025. We're calling this episo...

We are back this week with another episode of our Behind the Brand Series! I am interviewing wedding pros who are building recognizable, iconic brands in the industry to understand their success secrets. I'm so excited to have Kayla Madden from Madden Made Events as the second episode in our Behind the Brand series! Kayla's built an incredible brand in the wedding industry over the past four years...

In this episode, I'm sharing a powerful marketing strategy for wedding pros who want to move beyond the limitations of single-platform marketing (read: the Instagram rat race). If you're tired of constantly battling algorithm changes and seeing inconsistent reach, this episode is for you. We're diving into the benefits of omnichannel marketing—a strategy that allows you to connect with clients acr...

Are your clients EXPECTING a gift? Do they expect you to send them something in the mail when they book your services? The answer to this might surprise you. In this episode, I'm chatting with Alexandra Puccini from Lavender and Pine, my own gifting concierge, about why client gifts are more than just a nice touch—they're a powerful way to build deeper, lasting connections. Today, she's teaching u...

Today, we're diving deep into a time management hack for wedding pros that I swear changed everything for me – we're talking about balancing time management with energy management! As someone who's been around the wedding industry block and has spent years coaching others, I'm big on time management. But let me tell you, this hack goes beyond the usual advice. It's not about time blocking or task...

Are you headed to Wedding MBA this year? Or maybe you're just curious about making the most out of any big conference? You're in the right place because in this episode, I'm diving into my favorite strategies for making the most of attending Wedding MBA this year. Because let's be real, Wedding MBA is BIG. With over 200 exhibits and 160 presentations, it can even feel overwhelming. But don't worry...

If you're a wedding pro looking to increase your bookings and take control of your wedding sales process, then this episode is a must-listen. Today, I'm diving into two key stages of the sales cycle that I guarantee are costing you money right now. And trust me, mastering these steps can make a huge difference in growing your business. On this episode of The Power in Purpose Podcast: [00:00]: Intr...

In this episode, I'm diving into all the red flags wedding pros miss that pop up during the sales process and consultations. Trust me, we've all been there—those little gut feelings that tell you something might not be right, but sometimes we ignore them in order to make the sale, right? Not anymore! I'm here to help you recognize these warning signs before they turn into full-blown stress later o...

Welcome to the first episode of our new series, Behind the Brand! I'm diving into the stories behind some of the most iconic and rising wedding industry brands to uncover what makes them stand out. In each episode, I'll chat with wedding pros who have built successful, recognizable brands, and we'll explore the strategies, challenges, and key decisions that helped them grow. I couldn't be more exc...

What's the most misunderstood marketing strategy in the wedding industry? SEO! So many wedding pros get SEO wrong - or avoid it all together because it feels hard. I want you to know that you're SLEEPING on this marketing strategy, and my guest today, Erin Ollila, agrees! If you've ever felt overwhelmed by local SEO for wedding pros or are just unsure about how it actually works for a wedding busi...

In this short and sweet episode of The Power in Purpose podcast, I'm diving into a topic that's been coming up a lot lately in my mastermind, Wedding Pro Insiders—trusting your gut when making business decisions. We all know how overwhelming it can be to sift through the countless opinions and strategies thrown at us daily, and it's easy to feel lost in a sea of conflicting advice. On this episode...

In this special episode of The Power in Purpose podcast, we're celebrating six amazing years! I'm taking a break from the usual business advice to answer your most burning questions in a candid Ask Me Anything (AMA) session. From skincare tips and my journey into wedding planning to advice on building wedding businesses you can eventually sell, nothing was off limits!  On this episode of The Power...

Today, we're talking about how to make the most of the off-season in your wedding business without totally crashing and burning. Whether you're winding down for the winter or your off-season hits later in the year, I'm bringing real and actionable tips to help you get through it feeling refreshed and ready to go. On this episode of The Power in Purpose Podcast: [00:00]: Preparing for the Off-Seaso...

My new website is live!! In this episode, I'm sharing a behind-the-scenes look at my brand-new website redesign and why your website might need a refresh too! Over a weekend (and an extra day), I gave my website for wedding pros a much-needed facelift using a Tonic Site Shop template (use code CANDICE for 15% off - btw). If you've ever wondered whether it's time to update your website, or if the t...

Are you tired of setting big goals only to find yourself scrambling at the end of the year to accomplish all the things that you said you were going to do? What if you could make real progress in just 90 days, specifically the last 90 days of the year? In this episode, I'm sharing why quarterly planning is key to making real progress in your business and how I think you can get your wedding busine...

In this episode, we're getting deep into running ads to attract luxury wedding clients! Do luxury clients buy from ads? I wasn't sure. Our guest, Elisabeth Stuckey, is a high-end stationer who went from being a high school teacher to building a multi-six-figure stationery business working just 16-20 hours a week (yes, you read that right!). She's here to share how she cracked the code of using Fac...

September marks the tail end of wedding season, and if you're like most of the women I know, you're probably running on fumes. You're exhausted, you're overwhelmed, and everything feels like it's on the back burner. Sound familiar? Today, I'm sharing all about embracing survival mode without guilt, especially after a tough wedding season. Instead of fighting it, I'll walk you through three key are...

Is your marketing feeling flat? It might be because you're not telling enough stories—or not telling them effectively. On today's episode, I sit down with Akua Konadu, a storytelling strategist, educator, and multi-passionate entrepreneur. Akua is the founder of two successful businesses and the host of the Independent Business Podcast sponsored by HoneyBook. She's here to help us unpack how story...

In the wedding industry, we talk about ideal wedding clients a lot. But here's the thing: I think your ideal clients are CHANGING and in fact, I think that your ideal client may not even exist anymore. In this episode, Amanda Shuman of Carry Love Designs and I dive into the ever-evolving concept of ideal clients in the wedding industry. We talk about how important it is to understand who your idea...

Are you struggling to stand out in the luxury market? Or worse, are you accidentally cheapening your branding? Today, I'm joined by Emily Foster, an award-winning brand and website designer who works with wedding pros just like you. If you've ever found yourself wondering why your brand isn't standing out in the luxury market, or you want to learn how to lean into luxury wedding branding, this epi...

Is your branding looking blah? Or worse, could your brand actually be turning off potential clients? Maybe you're wondering if you need to do a little update this winter or if you need to burn it all down and start fresh. Branding is usually on the top of everyone's mind at this stage of the wedding season and at this stage of the year. Today, I want to talk about if it's time to rebrand your wedd...