The Podiatry Business Podcast

How much should I spend on marketing every year?  Is it 10% of turnover or 5% of profits? In ep 72 of The More Practice Profits Podcasts Lorcan O Donaile explains exactly how to set you marketing budget and why it should be exponential. 

A confused mind makes no decision and unfortunately too many clinics are providing a confused message.  This leads to potential patients being unable to move on to the next step and seek those clinics help and stagnation for the clinic.  Listen to ep 71 as Lorcan O Donaile, explains why clarity of message is so important in scaling your clinic.

Knowing your numbers is vital to making sure your have the power to make smart choices for your business.  Which numbers to track is just as important.  Join Lorcan O Donaile, Health Business Mentor to find out more and see why knowing which KPI's to so important. 

There is nothing more frustrating for a clinic owner than a staff member that you know they are just not fully committed. It can drain your energy knowing that one member of staff is not giving your business their undivided attention.  Listen to Ep 69 of The More Practice Profits Podcast & hear Lorcan O Donaile, Health Business mentor discuss this important topic. 

Most clinic owners are struggling to recruit clinical staff. In ep 68 of The More Practice Profits Podcast Lorcan O Donaile, explains why and what to do about it. 

In Episode 67 of the More Practice Profits Podcast "How To Do Profit & Loss"   Lorcan explains why doing regular Profit & Loss reporting is crucial to the financial health of your clinic and your financial health. 

This episode is for those clinic owners who are hoping to reach 15k a month in turnover.  What are the areas to focus on to reach 15k a month or over 180k a year. Less complexity is more at this early stage of building your business.  Listen to Lorcan O Donaile in Ep 66 of The More Practice Profits Podcast to find out how to reach 15k a month. 

Most clinics have a haphazard front desk handover which leads to lost turnover and poor patient outcomes.  Listen to Ep 65 of The More Practice Profits Podcast to hear why front desk handover is soo important and how much a poorly systemised one could be costing you. 

Jamey Schrier, P.T. is an author, former practice owner and founder of Practice Freedom U. PFU solely focuses on helping practice owners work less, earn more, and reignite their passion for patient care.  His book, The Practice Freedom Method has been an Amazon best-seller. Jamey is on a mission to help ambitious practice owners achieve their dreams of what is commonly called Practice Freedom. In...

Without a plan we drift from day to day doing the same thing.  Doing the same thing day in day out will simply never change your life.  Designing a simple step by step plan will allow you to move in the right direction and alter your clinic into a business that delivers you the lifestyle you desire.  Listen to Ep 63 of The More Practice Profits Podcast to find out Lorcan O Donaile devised his plan...

Lorcan O Donaile is joined in Ep 62 of The  More Practice Profits Podcast by Nicola McLennan Osteopath & Google Ads expert to talk all things google ads including Why your clinic must be on Google Ads  The top mistake to avoid What all the fuss is about Keywords and more

When building your business you move from a clinic with just you to one where by you have staff and scale your clinic to a level that allows the clinic to become less reliant on you.  This is called by some the transition phase and can in many cases be the phase that breaks the clinic and more commonly the clinic owner. In ep 61 of The More Practice Profits Podcast Lorcan O Donaile talks about the...

Not all work is created equal.  Perhaps treating patients all day everyday is not what help you attain financial freedom.  Listen to Ep 60 of The More Practice Profits Podcast to hear why Lorcan O Donaile, Health Business Mentor argues for you doing less of most things . 

A reality of life nowadays is that your patients can leave reviews online. It is inevitable that you will get a bad review.  It can ruin your day. It can seem unfair, but there is a way to handle it turning a bad experience into a positive for you & your clinic  Listen to Ep 58 of The More Practice Profits Podcast to find out exactly how to do this. 

The easiest, simplest & cheapest way to start your marketing is to begin with Internal Marketing.  In Ep 57 of The More Practice Profits Podcast, Lorcan O Donaile Health Business Mentor give you 9 top tips to start your internal marketing & get implemented in your clinic by the end of work today. 

Burn out is an all too common effect of owning your own clinic.  Listen to Ep 56 of The More Practice Profits Podcast to hear Lorcan O Donaile's own experience with burnout & the steps you should consider to avoiding it happen to you.

I was recently interviewed for an American clinical publication who asked my thoughts on clinical website.  I wanted to share those questions & my thoughts with the listeners of my podcast. 

Most clinic owners make the same money mistakes. I I have made them all.  We spend so much time working to be great clinically we forget we need to make a profit.  Listen to Episode 54 of More Practice Profits Podcast to here Lorcan O Donaile explain the top money mistakes clinics owners make.

Writing blogs is one of the cheapest and easiest ways to start marketing your clinic.  Listen to Lorcan O Donaile in this episode "All Things Blogs" explain why should be all over blogs and how to make it so easy to do them that you can build a simple system that allows you to delegate the job. 

I often get asked which is better Facebook Ads or Google Ads for clinic owners to scale.  So I decided to record Ep 52 of The More Practice Profits Podcast on just that.  Listen to Lorcan O Donaile, Health Business Mentor get the inside scoop on Google Ads Versus Facebook Ads

Joint Venturship is not new but it may be new to you.  Is it the right approach for you & your clinic to reach its goals & living a better life as a clinic owner.  Ciaran Canny & Damien Murray are entering the Joint Venturship space in podiatry & Ciaran joins Lorcan O Donaile to discuss their plans & how they hope to help a select group of podiatry clinic replicate the success...

Jim McDannald of podiatrygrowth.com joins me for episode 50 of The More Practice Profits Podcast.  He tells me about his 5 Elements of a Podiatry Clinic's Online Presence & all things marketing.  Listen to hear how Jim thinks your should be using marketing to boost your practice & its profits. 

I am reading a book( Systemology by D Jenyns ) that argues that your business is at one of four stages. 1.Survival 2.Stationary 3.Scalable 4.Saleable Unfortunately the majority of clinic owners are in stage 1. Survival Listen to EP 49 of The More Practice Podcast to find out "At What Stage Is Your Business?"

Warren Buffet is on of the worlds richest men , yet he still lives a pretty ordinary life, living the same house for over 50 years.  What can we clinic owners learn from the Oracle of Omaha? Listen to Episode 48 of More Practice Profits Podcast to find out.