The Podiatry Business Podcast

Squeezing in “just one more patient.” It feels responsible. It feels like good service. But it quietly keeps you trapped trading time for money — and it steals the hours you need to fix the real problems in the business.  I’ll share a story from this week that proves it, then I’ll break down the mindset behind it and give you a simple way to protect CEO time so your podiatry clinic can actually gr...

I sold a majority share of my podiatry clinic—and it didn’t happen at the “perfect” time.  In this episode, I break down why I partnered up, how we’re scaling with new investors, and what it means to earn dividends now while securing a guaranteed exit when I’m ready to retire.  More importantly, you’ll learn how to make your clinic attractive to buyers, build real leverage, and create options long...

I just built a FREE virtual version of myself to give Podiatry Clinic Owners answers on how to help their podiatry business Podiatry Clinic Owners can now have a real conversation with Virtual Lorcan — 24 hours a day, 7 days a week, ask questions about their podiatry practice and get a bespoke, step-by-step plan showing exactly how to improve profits & business.  In this episode I explain why...

Most podiatry clinic websites are still built like it’s 2021. Home. About. Services. Contact. Looks nice… but it doesn’t convert. In the AI age, the most effective website is a 24/7 receptionist + triage + booking system — with AI-SEO built in. In ep 195 of The Pidiatry Business Podcast I break down: The old “brochure website” model (and why it fails now) What an AI-age website should do different...

Fear is a normal part of growth—especially when you’re running a podiatry clinic. When you’re working long days, carrying the pressure of patients and payroll, and still not seeing the income or freedom you expected, change can feel risky.  But staying the same has a cost too: more hours, more stress, and the same results. In this episode, we’ll unpack why fear shows up, why it doesn’t mean “stop,...

If you’ve ever thought, “I just need to hire someone and everything will calm down,” this episode is for you. Because hiring doesn’t fix chaos — it amplifies it. If your clinic relies on you to answer every question, solve every problem, and keep every plate spinning, adding a new person won’t create freedom. Today I’ll show you how to hire with a system: clear roles, decision rights, and onboardi...

Are your staff earning more per hour than you? It happens when you hire because demand is strong, but your pricing and systems don’t change to match the new wage bill.  So the clinic gets busier, payroll gets bigger, and you’re left doing the most responsibility for the least reward.  The tempting move is to throw fuel on the fire with Google Ads because surely the answer is just more new patient&...

Most podiatry clinic owners don’t feel “stuck” because the clinic isn’t busy — they feel stuck because the clinic depends on them for everything.  If you’re the one making the decisions, solving the problems, and generating most of the profits, you’re not alone.  In this episode, I’ll walk you through a calm, practical way to escape the Owners Trap without lowering standards or working longer hour...

If you’re wondering, “When should I hire another podiatrist?” you’re not alone. Hire too early and you squeeze cashflow, add pressure, and risk paying for empty chair time.  Hire too late and you cap growth, burn out, and leave new patients waiting—who often won’t wait at all.  In this episode, I’ll walk you through the clearest signs it’s time to expand your clinical team, the simple numbers to c...

You've been offered an amount to sell your clinic but your dont know if its fair or how it was even calculated. .  In this episode, we’ll unpack how podiatry clinics are valued, why EBITDA and the multiple matter more than revenue, and the specific factors that can increase your valuation or slash it fast.  And at the end, we’ll talk about the real decision most owners ignore: what outcome is...

When someone calls your clinic and asks "I just want to know how much you charge for a podiatry appointment" it’s easy to panic, discount, or rush the conversation.  But that question is rarely about price—it’s about certainty. In this episode, I’ll give you a simple front desk script that turns price shoppers into booked appointments, without sounding pushy or salesy. Plus, I’ll show yo...

In Episode 187 of the Poidiatry Business Podcast; How To Manage Costs Without Killing Your Podiatry Clinics Growth , I explore how clinic owners can take control of costs without slowing growth.  You’ll learn why reviewing a monthly profit and loss statement (P&L) or loose management accounts is the first step to making confident financial decisions.  I'll then share a practical framework...

In 186 episode; "Why Podiatry Clinics Reception Matters More Than You Think" , I’ll show you exactly how a weak front desk costs podiatry clinics money (missed calls, slow follow-up, poor conversion), and the simple systems that fix it—plus how AI voice reception can work alongside your team.   If you’re spending money on Google Ads, Facebook, SEO—anything to make the phone ring—then her...

What’s the “right” profit margin for your podiatry clinic? A simple questions but needs a subtle answer as more is not necessarily whats right for you A recent UK report shows solo clinics often post higher margin percentages than £1M+ practices — yet bigger clinics usually produce far more profit in cash terms. But chasing benchmarks can miss the point.  In episode 185, of the The Podiatry Busine...

If you’re in the early stages of your podiatry clinic and you’re thinking, “I need marketing,” I want you to pause. More leads won’t fix a business that isn’t ready to convert—and paid ads won’t create certainty.  Today I’m talking about getting your duck in a row: deciding what you want your business and life to look like, choosing the type of patient you actually want, pricing properly, maximisi...

An integral part of running every podiatry clinic is the difficulties that arise. Whether small of big these actually present an opportunity to you to make change in your clinic for the better.  In Episode 183 of The Podiatry Business Podcast Lorcan talks about how this subtle mindset shift can help transform your business.

If you’ve ever felt frustrated by patients hesitating or not following through on treatment, this episode is for you. Get ready for actionable strategies to build trust, communicate clearly, and see better results for your clinic and your patients. The Podiatry Business PodcastEpisode 182; Boosting Case Acceptance & Compliance for Podiatrists

The first three years of building a podiatry clinic from scratch can be the toughest.  In this episode of the Podiatry Business Podcast, we’ll break down the five essential steps to make your journey smoother—from planning and knowing your numbers to early marketing, team building, and systemising. Learn how to set your clinic up for long-term success!

“Are My Podiatry Clinics Prices Too Low?” Pricing can make or break your podiatry clinic’s growth. If you’re working hard but not seeing the profits you deserve, this episode is for you. Let’s break down the signs, mindset shifts, and strategies to ensure you’re charging what you’re truly worth.

Google ads in the age of AI- Today, we’re diving into how Google Ads is evolving in the age of AI search—and what that means for podiatry clinics like yours. I’ll share practical, up-to-date tips that will help you attract more patients, boost your ROI, leverage AI and stay ahead of the competition. If you want your clinic to thrive as search trends shift, this episode is a must-listen!

One of my clients just had one of their best months ever in terms of cash collected …but when we pulled the numbers, their profit was down 40% compared to just four months earlier. In Episode 178 of The Podiatry Business Podcast I want to walk you through what happened, why it’s more common than you think, and what you must do to avoid a busy clinic with not enough profits By the end, you’ll know...

"The Big Myth That A Smaller Podiatry Clinic Means Less Risk" is a conversation for podiatry clinic owners who don’t just want “more,” they want the right kind of more.  In this episode, I unpack why so many of us start a clinic with no real end goal, drift into a business we never consciously designed, and then feel disappointed when we finally hit our targets.  We’ll talk about startin...

A game-changing discussion about the shift from traditional SEO to SEAI (Search Engine AI Integration) and why podiatry clinics must adapt now or risk becoming invisible to their ideal patients "If you're still optimising your podiatry website for Google like it's 2019, you're already invisible to 60% of your potential patients. Here's why: your ideal patients aren't...

Should you stock products in your podiatry clinic? It's a question every clinic owner faces when building toward that $50k+ monthly revenue goal. Today, we're breaking down the pros, cons, and strategic framework for adding retail revenue to your practice. We'll explore when products enhance patient outcomes and boost profits versus when they drain resources and distract from high-v...

Do you have associates working for you? Did you take on associates because thats what everyone else does? Could it be ruining your business? In Ep 174 of the Podiatry Business Podcast Lorcan discusses why in most cases having associates instead of employees is a fatal error and how to know if its ruining your business.