The Podcast Accelerator: How to Grow Your Podcast

Meta-what-now!? If you're just getting started with SEO for your podcast, terms like 'metadata' can have you pretty stumped. Spoiler: it refers to something you already do every. Single. Time you upload! Here's how you should use metadata to boost the discoverability of your podcast. Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and...

Creating transcripts from your podcasts is a really popular method of repurposing your audio. They're also really handy for SEO purposes, and really important for accessibility too. But are they worth the time it takes to transcribe and correct them?! I want to show you some ways that you can bring creativity, accessibility AND value to your podcast repurposing WITHOUT transcripts. Welcome to The...

It's competitive out there for us podcasters! There's well over a million podcasts by now, so how do you make sure your brilliant audio content gets in front of the right people? In this episode, I'm going to tell you why you should bother with SEO for your podcast and exactly what to do to give your podcast the best chance at ranking highly. Welcome to The Podcast Accelerator, the thrice-weekly s...

Google started indexing podcasts waaaay back in 2019. Lots has changed since then, including the continued rise of voice search. Whether it's Alexa, Cortana, Siri or just plain old 'Google', should you optimise your podcast episodes for voice search, and what's the best way to make sure your content actually shows up when people ask for it? Welcome to The Podcast Accelerator, the thrice-weekly sho...

What can you start doing today to market, promote and grow your podcast, that is easy to implement but still gets results? Sounds like the Holy Grail, doesn't it?! Today, I list a super simple thing that you can do today (yes, really) to help grow your podcast. Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking react...

Let's be honest: when was the last time you shared a piece of content you liked with your friends or network? Word of mouth, referrals or social proof is one of the most powerful marketing tools available to us as podcasters. Here's how to foster it for your podcast. Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking...

Today marks the 200th episode of Podcast Accelerator, so it seems as good a time as any to reflect on how much this show, this industry and my audience has changed since I started it, and why evolution in podcasting is so essential. Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news. I’m...

In order to be effective and really grow your show, you need to understand and create a marketing strategy that covers the three hurdles that every podcaster faces. Today, I want to introduce you to the Podcast Discoverability Triangle and what it means for your marketing. Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-t...

As a business owner, you think in terms of marketing campaigns. You set goals and outcomes, define messaging and personas. You test, measure, stop, revisit. As podcasters, we're the exact opposite. Here's why when it comes to marketing your podcast, you need to think more like a business. Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insight...

There are people out there that don't know what podcasts are! There could be - in fact, probably is - a big portion of your target audience out there, but they just don't know your podcast exists or how to access it. Here's how to fix it. Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news...

Listening to a podcast is an investment (here's looking at you, Dan Carlin). None of us can turn back time, so you need to be giving your audience the very best listening experience every single time they tune in. Here are some of my tried-and-tested ways to start doing that today.  Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights...

Not colours, fonts, logos or even your audio, but your living, breathing podcast brand. It's crucial to your podcast's growth, and in fact everything you do that is tied to your podcast, but is it truly reflective of what you want it to be? Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting ne...

If your listeners are tapering off or your downloads have flattened, you might be tempted to produce more content to try and get your numbers back up. That's exactly what you SHOULDN'T be doing. Here's why. Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news. I’m your host Mark Asquith, Th...

Podcasting is a long game to play. A handful of episodes down the line, how do you continue to give your listeners what they want and stay relevant to their interests? How do you even find out what that is? Here's one thing to apply to your podcast in order to guarantee sustainable growth: testing. Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, indust...

Your podcast probably doesn't have global appeal, and it doesn't need to, either. Instead of trying to get in Apple's Top 50, you need to be marketing to the people who will love and value your podcast. But who are they, and how do you reach them? Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcas...

It's a waste of energy trying to sell your podcast episodes to people who may not even want to listen. Here's my take on how to create a podcast marketing strategy that is focused, targeted, and aimed at every level of your podcast, not just growing downloads and listeners. Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-...

Podcasting is no different from any other media, content or business, but podcasters aren't told that they need an actual strategy when it comes to marketing their show. It's a HUGE problem when it comes to how to market your podcast! Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news. I’...

I work with so many podcasters just like you and the single biggest question that I'm asked is about the best ways to market and promote a podcast. So, over the next couple of weeks, I'm focusing on the long-term strategies, tips and tactics to help. In today's episode, I'll break down our top 14 growth tips and how you can apply them to your show today. Welcome to The Podcast Accelerator, the thr...

Writing a book for your podcast, or using your podcast to promote your book, is a great way to make money from your expertise as well as being a huge bonus for your listeners. But should you do it?  Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news. I’m your host Mark Asquith, The B...

Creating branded merch for your podcast is a definite milestone. It’s a big step towards creating a real buzz, culture and community for your show. Today I want to talk about how you can make the best podcast merch possible and where to start! Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting...

I get questions all the time from people worried this subject. If you don’t have a podcast mailing list, don’t sweat! There are still so many ways to reach your audience, promote your show, AND if you want, start building a list of your own. Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting n...

It’s simple, really. A+ podcast production = loads of loyal listeners = more chances to make money. Today I’m going to talk to you about why investing in the quality of your content is your best chance of growing your show! Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news. I’m your host...

Your podcast brand isn't just about your cover art or how you sound - it's about YOU. In today's episode I talk about how developing your individual voice and sharing your expertise drives your podcast brand, including some personal tips and experience. Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to...

I believe that any podcaster, big or small, can negotiate a sponsorship deal. As long as you can prove your audience can engage, you’re onto a winner. Here’s why your audience should be your number one priority if you want to make money. Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news....

If you’re thinking of setting up a course, coaching, membership structure or a consulting service around your podcast, don’t hold back. Here’s my experience of doing just that, and some of the things I wish I'd known when I started out! Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news....