The Podcast Accelerator: How to Grow Your Podcast

Almost half of Captivate's podcasters make the most money from selling their own products and services. If you’re thinking about starting a course, writing a book or designing your own merch, I’ve got one word of advice: go for it! Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news. I’m y...

As indie podcasters, we've cornered niches for our podcasts. With that comes a strong, well-owned point of view - aka, music to the ears of potential sponsors! Here’s why focusing on one thing really, really well can be super lucrative. Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news....

Everyone and their dog has a Patreon for their podcast, right? Well, kinda - but if done right, it’s a surefire way start earning, build your community and offer bonus content to your listeners. Here’s how I’ve made it work for my podcasts along with some practical tips for you to try yourself. Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry i...

So, you want to introduce premium content and encourage listener donations but you don’t want to rip your podcast listeners off. How can you make sure you’re rewarding listeners with valuable stuff they actually want? Here are some answers! Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting ne...

Your fans love your podcast, so why wouldn’t they want to hear more of it! In this episode, I'm chatting sneak peaks, bonus episodes, guest interviews, Q&As, ad-free content and why premium and featured content is a great way to monetize your podcast. Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions t...

Ever wondered how to choose the right affiliates and sponsors for your podcast brand? What about delivering authentic recommendations to your audience without feeling like you're selling out? In today's Podcast Accelerator I'll tell you what's worked for me.  Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking re...

What’s a fixed-price sponsorship? What the hell is CPM?! In today’s show I take you through your two options for finding podcast sponsors, what it all means and what’s best for indie podcasters like you and me. Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.  I’m your host Mark A...

Sure, choosing to go mass market with your sponsors opens you up to more opportunities and potential big bucks. On the other hand, there’s tons of competition for them. Here are some pros and cons for you to consider. Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.  I’m your host...

You’ve tracked down your ideal sponsor, but how do you catch their eye? Here are my do’s and don’ts for what to include in your pitch to potential sponsors, including some handy tips for getting started. Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.  I’m your host Mark Asquith,...

A third of our listeners say the number one way they make money through podcasting is through sponsorships. But what does that actually mean, and what’s the best way to go about it? Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news.  I’m your host Mark Asquith, The British Podcast G...

You want to monetize your podcast using affiliate programmes, right? Today, I dig into how to get mileage out of affiliate links by implementing in-episode reviews, using some social sharing tips, building quality calls to action and becoming an ambassador for your partner products. Let's dig in! Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry...

Affiliate marketing is where you receive a commission for referring people to a company, a product and/or a service. In today’s show, I’ll talk you through everything I know about affiliate marketing and how I’ve applied it (successfully!) to my own podcasts. Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactio...

So you want to start earning money from your show but you don’t know where to start. I’ve been there, and I’m here to tell you why the best place to start is looking at what you already have: a voice, your fans, and your brand. Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news. I’m your...

Podcasts are a real labour of love, so it makes sense to want to get something back! This is the beginning of a whopping series about how to monetise your podcast with some easy, practical ideas to implement now. In this episode, I'm going to quickly run through the 15 ways you can make money from your podcast before diving in to each over the next month. Link: https://www.captivate.fm/money Welco...

I have taken the decision to suspend The Podcast Accelerator for the week 8th to 12th June 2020 so that we can all spend more time learning about the issues affecting the BAME community both local to us and around the world. As a caucasian male, surprisingly the small-minded local community around me as a child pushed me into experiencing racism first-hand as I was called " Paki ", on account of m...

We all make mistakes and as podcasters, it's important to communicate when something goes wrong because we're a very, very personal medium. One of my listeners asked me how to handle this today, so here it is... Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news. I’m your host Mark Asquit...

Titling your podcast episodes is easy, right? Well, sure - but what about optimising them for clicks, search and more - is that important? Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news. I’m your host Mark Asquith, The British Podcast Guy and CEO and co-founder of Rebel Base Media, th...

One of my epic listeners, Charlie Whyman, has just launched a brand new podcast and she asked me over on Twitter whether or not she should have a separate Twitter account for it, or not. So... which is it? Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news. I’m your host Mark Asquith, The...

Spotify is brilliant. I use it a LOT and yes, I use it to listen to podcasts. But, the platform and the brand's strategy in podcasting scares me. Here's why... Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news. I’m your host Mark Asquith, The British Podcast Guy and CEO and co-founder of...

This is going to get me some grief... I can feel it already. But, are we too hung up on calling our podcasts, well, "podcasts"? There's more to it than a quick OG podcaster Facebook complaint here and there... Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news. I’m your host Mark Asquith,...

Captivate.fm last week gained IAB Tech Lab certification as a podcast host. The UK's only host to do this and the youngest podcast host to do so. But, what does it mean? Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news. I’m your host Mark Asquith, The British Podcast Guy and CEO and co-...

"Marketing" is a broad term and all good marketers know that they must specialise in something whilst having a broad general sense of the discipline. But, podcasters don't get that and they often bite off more than they can chew. Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news. I’m you...

I don't know why, but "take it to the next level" seems to be a goal that many podcasters have. What the heck does that even mean?! Let's dig into why you're underperforming here... Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news. I’m your host Mark Asquith, The British Podcast Guy and...

So many podcasters ask me why their podcast isn't growing and, when we get to it, they expect their show to perform like a business but yet, treat it like a hobby! We need to talk about that, now. Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news. I’m your host Mark Asquith, The British...

For new podcasters, there's a heck of a lot to think about and podcast hosting can be super confusing. So, I decided to explain it in simple terms for new podcasters. Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news. I’m your host Mark Asquith, The British Podcast Guy and CEO and co-fou...