The Podcast Accelerator: How to Grow Your Podcast

Thanks to Thomas Sjoberg for this question on how best to promote your podcast on LinkedIn! Should you start a separate page for your podcast? What about incorporating video content and LinkedIn stories? Here's my advice for beginning to navigate LinkedIn marketing as a podcaster.  Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights...

If you've recently launched a new podcast, congratulations! Releasing your show to the world is a huge, exciting milestone - now what?! What should you do next? What should you look out for? Here's exactly what I've learnt from 7 years of podcasting. Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to pod...

What's the deal with trademarks and intellectual property when it comes to your podcast? Erin, a podcaster in the ShePodcasts community, has asked just that. So, this week: should you trademark your podcast name, and is it really necessary? Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting ne...

Hey! Today I have a 2 minute bonus episode where I ask for your HELP, please? I'm running some short listener research in the form of a one question, thirty-second survey to help to define where we take the show in 2021. Would you mind helping out please? To do that, listen to this episode on my site: https://www.markasquith.com/vote . Hey also... if you do, you'll get a sneak peek at some new pod...

Whatever your podcast format or experience level, scripts are THE way to make sure your content is accurate, high quality and delivered like a pro. But how do you put one together, and is it really necessary to make them anyway?  Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news. I’...

Thanks to Vicki Weinberg who asked in our group, "If I create a blog post for my podcast episode, can I use that exact same text in the show notes, or not? It seems sensible to me, rather than create two separate pieces of content, although I'm sure I heard that Google can penalise you for duplicating content". Let's find out! Welcome to The Podcast Accelerator, the thrice-weekly show that brings...

Email marketing might not seem like the obvious choice for growing a podcast. But after word of mouth and social media, it's STILL one of the most effective strategies to grow your podcast and increase subscribers! Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news. I’m your host Mark Asq...

Going for podcast sponsorships? Podcaster Misti asks, "We were asked about a media package for working with collabs or promos on the podcast. We haven’t had any ads, promos, etc. yet and I don’t even know where to begin." Here's my advice on creating your first podcast media/sponsor kit! Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights...

People start podcasts for all kinds of reasons, and one of those is to grow a brand and build community. So why should you start podcasting to grow your business, and where do you start?  Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news. I’m your host Mark Asquith, The British Podc...

An important announcement about the future of The Podcast Accelerator! Don't worry, we're not going away - just trimming down our publishing to make a better podcast about podcasting! Here's what to expect... Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news. I’m your host Mark Asquith,...

Whether you're starting a new podcast or running an established one, we all feel some degree of imposter syndrome. Heck, after over a thousand podcast episodes, I feel the same way too. Here are my tips and advice for overcoming imposter syndrome and finding that motivation to keep on recording! Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry...

Time, money, resource... podcasting is a serious investment. But why is it framed that way? People really do quit podcasting because of minimal returns. Today, I ask why podcasting is so different to any other hobby, why we expect so much from it, and what we as an industry can do about it. Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insig...

If you're thinking about starting a YouTube channel as a way to market your podcast, here is the formula here at Rebel Base Media, including how we record and how we upload to YouTube.  Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news. I’m your host Mark Asquith, The British Podcas...

It sounds weird, doesn't it? But YouTube is a handy top-of-the-funnel tool for any podcaster, and when used correctly, can help build authority for your podcast brand and content.  Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news. I’m your host Mark Asquith, The British Podcast Guy...

YouTube is the second most used search engine! We repurpose every episode of The Podcast Accelerator into its own, dedicated video. We've learnt some things along the way about how to make turn them into something that generates views and subscribers, and here they are, you lucky podcaster you! Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry i...

Only promoting your episodes on release day is wasted energy! Here's why putting together a proper promotion schedule that fits into your wider podcast marketing strategy is the way to win your listeners' attention. Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news. I’m your host Mark As...

What better way to start generating word of mouth recommendations for your podcast than to get some guests onto your podcast?! Today I talk about how being strategic about your guest actions can be a HUGE marketing bonus for your podcast. Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news...

Black Hat SEO refers to dishonest tactics used by some to manipulate search results to their advantage. One problem is, it doesn't work, can tank your rankings and seriously damage your brand. Here are some podcast SEO tactics you may be tempted to use, but should avoid at all times! Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insight...

You publish wicked, info-packed show notes with every episode of your podcast. But there's one quick, easy thing that I think everyone should be including that can increase listener experience, accessibility AND SEO.  Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news. I’m your host...

Backlinks are fundamental to podcast SEO and to building your podcast brand as a whole. You want to show Google, as well as new listeners, that your content is high quality and worth paying attention to, right? Here's how to start your own backlink strategy for your podcast. Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight...

I ALWAYS recommend that podcasters set themselves up on social media. It’s the best way to connect with your audience, foster relationships with your fans and encourage people to share new episodes when they go live. But did you know that it also affects your SEO performance? Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straigh...

Your podcast, like any form of content on the web, is searchable by Google. So, to make your podcast more visible and win more listeners, you need to master the mighty Google Algorithm! In this episode, I break down exactly what Google wants and how you can start optimizing your podcast content starting today. Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast educa...

You know you should include keywords in your podcast metadata for SEO. But what's the recipe for the best, most effective keyword for your show? Here I explain how to identify and choose your keywords to maximise your podcast's discoverability. Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcastin...

If you've looked into SEO for your podcast, chances are you've heard about keywords. But how do you identify the most effective keywords to use, and how do you use them correctly to get the most benefit? In this episode, I'm going to demystify keywords and how you can make them work for your podcast. Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, indu...

Optimizing your podcast for search engines is really important, but it is a long game to play. Small, consistent tweaks to your podcast SEO will add up to long-term benefit eventually, but it won't happen overnight. Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news. I’m your host Mark As...