The Podcast Accelerator: How to Grow Your Podcast

I once saw some advice from a podcast guru in their *paid* Facebook group telling someone who wanted to double their audience to produce twice as many shows to do it... need I say more? Your next steps I teach podcasting a lot, and usually for free. So, here's what I'd recommend you do next: Watch my free podcasting tutorials on YouTube: https://www.youtube.com/rebelbasemedia Learn how to launch y...

There's been a lot of noise lately about podcast advertising and dynamic ad insertion (or content). Rightly so: DAI/DCI is a super exciting facet of podcasting that can make your content more relevant, timely and valuable. Here's my simple explainer! Your next steps I teach podcasting a lot, and usually for free. So, here's what I'd recommend you do next: Watch my free podcasting tutorials on YouT...

Last week  we integrated Captivate with Descript  to make your life easier as a podcaster and although integrations sound really cool on Twitter, I wanted to spend a bit of time today giving you some  actual real-life insights  on how you can make a better podcast by using Descript. In fact,  here's Descript  - this is the only link to it. What is Descript? Descr...

Friend and advisor to Captivate Evo Terra has started creating 60-second flash briefings for his show, Podcast Pontifications and it's something we've done for our shorter shows, too. What are the benefits, why create one and how can you produce one for your own podcast? You're going to need this link: https://developer.amazon.com/en-US/docs/alexa/flashbriefing/steps-to-create-a-flash-briefing-ski...

I delivered a talk at Podcast Movement back in 2015 and during the session I made a quip about podcasters like myself waking up, making a coffee and firing up their download analytics to check the downloads that happened overnight. I then went on to state that when I was a new podcaster I'd not only do that myself, but I'd check them every single hour throughout the day. It got plenty of laughs an...

If your podcast complements your business, getting a steady flow of traffic between the two is crucial to your success. In this week's podcasting Q&A, I talk about how to use your podcast as a lead generation tactic. Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news. I’m your host Ma...

It feels like every podcaster, entrepreneur and creator (+ Elon Musk) is on Clubhouse, the new audio-only, open-forum social media app. Is it here to replace podcasting? How can you use it to market your show? Is it even worth bothering about? Let's dive in! Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reaction...

Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news. I’m your host Mark Asquith, The British Podcast Guy and CEO and co-founder of Rebel Base Media, the podcast tech company that creates the Podcast Success Academy, Podcast Websites, Poductivity, Rebel Base Studios &  Captivate.fm...

Podcast marketing is a grind, that's true. But there are some fundamentals you should always consider to be your "true north". I experienced something weird with a salesperson this week that got me thinking about the lesson it can teach us about podcast marketing fundamentals. Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straig...

Before the holidays, we covered a couple of ways to grow your podcast organically over social media. This week - paid ads. What should you know before getting stuck in? What works best, and where should you spend your money? ShePodcasts member Cindy for this question. Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talkin...

Why do most podcasters want more of the things that don't matter unless they have a plan for using that growth when they hit it? Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news. I’m your host Mark Asquith, The British Podcast Guy and CEO and co-founder of Rebel Base Media, the podcast...

Thanks to podcaster Aaron Griffin who asked this really interesting question - "who is at the center of your podcast, you or your listener?" Let's get philosophical about podcasting, your community, being a host and a content creator. Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news. I’...

If you haven't, go and listen to episode 240 before this one! What are your goals in podcasting? To podcast professionally? To build an audience? To relax with friends? Whatever your aim is, podcast planning and goal setting is key to your show's success. Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions t...

Podcast reviews are free marketing for your podcast, but few hosts really take the time to put them to work. A podcaster in our Facebook group recently asked us for ways to use reviews creatively as part of a podcast marketing strategy, so here are our 3 top tips! Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking re...

We've been experimenting with repurposing every episode of the Podcast Accelerator for YouTube. Now we're stopping, and here's the reason why (as well as what you can learn from our journey!) Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news. I’m your host Mark Asquith, The British Podca...

Before we really get started with 2021's focus on podcast marketing, I want to talk to you about why, generally, marketing doesn't work for people, companies, brands, content creators and of course, podcasters like you. There are usually specific and identifiable reasons that marketing fails, no matter the industry or product being marketed, and your podcast is no different. Welcome to The Podcast...

Before Christmas, I put out a little interaction experiment using our new product Poductivity (coming this year). I asked you to decide the direction for upcoming Podcast Accelerator content and you lot answered in droves! Welcome to 2021, podcasters... Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to...

Merry Christmas from all of us at Rebel Base Media! Thanks for listening this year - we're taking a well-earned break over the holidays and will be back Monday January 4th with more straight-talking podcast advice for the big 2021! Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news. I’m y...

Facebook is REALLY effective for promoting your podcast. Better still, one of its most powerful tools - the Facebook Pixel - is totally FREE and will help you target and attract new listeners. Here's how to best start with Facebook Ads for your podcast. Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to...

What is paid social advertising and broadly, how does it work? Is it something that we can just throw money at to grow our podcast? How can we implement something very basic to grow our audience? Let's dive into a paid social marketing overview for podcasters! Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reacti...

Facebook video has been around for ages, but it often plays second fiddle to YouTube. Yet live streams, Facebook stories and video clips are all effective (and free!) ways to engage your listeners and promote your content! Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news. I’m your host...

Not every podcaster has the cash to test out ads, hire a VA or set aside spare time to promote every new episode. Thanks to podcaster Sean Boyle who asked, "how can I grow my podcast following organically?" - here are my tricks and strategies for doing just that. Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking rea...

You might have the best idea ever. You might be the best host ever. But if your podcast doesn't sound good, you'll struggle to win the attention and ears of listeners. Here's why you should care about your podcast audio quality, and 3 ways to increase your production value. Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-...

Podcast Movement member John Herzog asked, "What is the best way to get 10,000 listeners?" Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reactions to podcasting news. I’m your host Mark Asquith, The British Podcast Guy and CEO and co-founder of Rebel Base Media, the podcast tech company that creates the Podcast...

Getting guests on your podcast is the number one way to attract new listeners and produce engaging content. Here is my best practical, straightforward advice for easy remote recording with podcast guests without sacrificing audio quality, time, or your sanity. Welcome to The Podcast Accelerator, the thrice-weekly show that brings you podcast education, industry insights and straight-talking reacti...