The PMU Marketer Podcast

Welcome to the Beauty Boss Podcast! Join us as we uncover the secrets to success in the beauty industry, whether you're running a permanent makeup business, a salon, or anything in between. Get ready for expert tips, insider insights, and game-changing strategies to take your beauty business to the next level. From marketing mastery to staying ahead of the trends, we've got you covered. So why wai...

Don't miss the EPIC interview with PMU sensation Emily Joy! Learn top strategies to stand out in the PMU market, create captivating content, and build strong client relationships. Unveil the secrets to skyrocket your career in the world of PMU! You'll discover the top strategies to stand out in the saturated PMU market, key insights on creating captivating social media content and reels, building...

Join me and Tony on an exciting journey to level up your PMU game! We're here to drop some serious knowledge bombs that will revolutionize your business. To achieve unparalleled success, embrace the climb and persist through challenges. Avoid comparing yourself to others and focus on your unique path, working hard to build momentum. Seek guidance and community support by connecting with pros and j...

Welcome to our exclusive podcast, we bring invaluable insights on avoiding the most common mistakes made in permanent makeup and salon marketing campaigns. Whether you're a seasoned salon owner or just starting out in the beauty business, this podcast is a goldmine of knowledge that will help you optimize your advertising strategy and achieve your business goals.   Don't miss out on this opportuni...

Get ready to be blown away as Kathy shares her remarkable journey and priceless advice on transforming potential clients into loyal bookings. And there's more! In this episode, you'll learn: 💡 The genius technique of leading with questions to transform potential clients into loyal bookings. 💡 How to follow up effectively and customize services for individual needs. 💡 The art of advertising and...

Hey there, beauty bosses! Ready to transform your permanent makeup or salon business into a thriving powerhouse? You've landed in the right place! We're all about sharing juicy tips, fun insights, and nifty tricks to help you skyrocket your business. So sit back, grab a cup of coffee (or your favorite beauty product!), and get ready for some eye-opening advice that will put a fresh spin on your bu...

Get ready to supercharge your salon or spa business as we sit down with Carole, our esteemed guest and industry expert, in this thrilling podcast episode. Dive into the world of diversification, as Carole unveils the secrets to creating multiple revenue streams and leveraging advertising opportunities through additional services. Discover how offering a range of services can attract a diverse clie...

Grayce was a struggling permanent makeup artist who just hit her first $10k month in business! She shares how her business took off after hiring a PMU Marketer. As a specialist in microblade powder brows and combination brows, Grayce initially struggled with marketing her business, only receiving two to three clients a week. However, after hesitantly deciding to hire a PMU Marketer, she saw signif...

Looking to improve your beauty business's bookings and avoid common mistakes? Tony and Jake share valuable insights on how to avoid these mistakes and maximize your business's success. If you're a beauty professional looking to increase bookings and improve your sales process, this video is a must-watch. We offer practical advice and actionable tips to help you optimize your business and achieve y...

In this episode, we dive deep into the journey of a successful permanent makeup artist who, despite facing numerous challenges, managed to turn her business around and generate over $15K in sales in just one month! In this episode, you'll learn: The common challenges faced by permanent makeup artists in today's economy Essential mindset shifts and strategies that led to a major business turnaround...

I met Sokkha Va in 2018 when she was just starting her permanent makeup business in Boston, and I had the pleasure of helping her with marketing while watching her grow from a new artist to a PMU trainer!  She now has multiple employees and is a highly-rated permanent makeup trainer! She joins me on this episode to reveal EVERYTHING she wishes she had known about business and marketing when she st...

When Brittany moved her permanent makeup business to Las Vegas 5 years ago, she didn't know anyone! Now she has over 15 team members and does permanent makeup training!  In this episode, we discuss salon and permanent makeup marketing tips, managing a team, and more! 

Imagine losing everything in a disaster and trying to start a business the next week. That's exactly what permanent makeup artist & trainer Meaghan Bird did during Hurricane Harvey in 2017. In this episode, we discuss the mindset, tactics, and strategies it took to go from having nothing to growing 2 successful beauty businesses. This is such an inspiring story you don't want to miss! 

Join Jake Randolph as he interviews Taylor, a new permanent jewelry artist about her journey from never owning a business to getting 15 paying clients her first week in business!  If you are interested in learning this amazing new profitable service, then visit https://linkedpermanentjewelrytraining.com/ to apply to the #1 permanent jewelry academy in the world. 

So excited to announce that for the first time EVER, The Skin Games is opening up a category for permanent makeup! Stephen from The Skin Games joins me today to discuss the benefits of joining, how to enter, and some of the AMAZING prizes we are giving out to the winners! I'll be speaking live there in Atlanta in March 2023 so get your tickets now while they last.  Enter to win at https://www.thes...

Have you ever heard of permanent jewelry? It's a quickly growing trend that has over 160 million views already on Tik Tok alone and has been featured on the news all over the world already! With permanent jewelry, you can increase a typical beauty client's value by 25% in only 10 minutes. For example - if you have a $400 brow client then you can easily upsell them a $100 bracelet (that costs you $...

EVERY business owner will eventually have to stop doing best (from old age, death, other opportunities, etc).... BUT most of them won't be able to sell their business and walk away with a fat paycheck. This is why I brought on business exit expert Jessica Fialkovich! In this podcast, we cover very important topics like How to set up your business so that you can sell it in the future for massive p...

The biggest issue I see with small businesses is that they have no systems in place that allow them to scale. Everything they do takes too much time and then they get burned out.  In this episode, I discuss how to build a system with my client Marla. She's been using my new system for over a year now - and it's drastically improved her permanent makeup and beauty business.  If you want me to build...

Imagine being a service-based business and being on lockdown for 12 months... Well, that's what happened to a permanent makeup artist named Katie. After that, she managed to QUADRUPLE her business, and has grown bigger than ever. I've known her for a while and have been BLOWN AWAY by her ingenuity and great ideas when it comes to marketing. That's why I brought her onto the podcast today to share...

Is the Permanent Makeup Industry in Danger? In this episode, I interview industry tycoon Robin Hays. She's been one of my highest requested guests on the show and she holds NOTHING BACK when discussing all things PMU related.  Get your notebook ready to take notes on this one because there are so many insights you do NOT want to miss! 

MUST-LISTEN: This interview is full of amazing info on how to go from a struggling business owner to VERY profitable.  Harmony Blunt is a permanent makeup artist who struggled to get more clients for years and was on the verge of going out of business.  Fast forward to now - and she has quit her corporate job and is booked up for 3+ months out!  Find out the process she followed to build her busin...

Join Jake Randolph & Lina Kennedy AKA The Sugar Queen. She is the founder and president of Alexandria Professional®, the global leader and authority in body sugaring hair removal systems In this VALUE-PACKED discussion, you'll learn: ✅ Her secrets to growing multiple global beauty brands ✅ The key to turning adversity into profits ✅ Scaling businesses without sacrificing quality of life and so...

Want to learn how to grow a salon and manage a team?  Savannah Rae is a salon owner in Destin, FL She moved to the area a few years ago and knew nobody. Despite these circumstances, she quickly grew a team of great stylists and very profitable salon business.  In this interview, we discuss her strategies and tactics for growth, management, social media, and more!  This is a MUST-LISTEN. Be ready t...

50 permanent makeup bookings sounds like a dream for many, but in this interview, I dive into the EXACT process that led this artist to that situation.  She's consistently been getting over 50 bookings per month this year and we share EXACTLY how you can too.  We discuss content, sales, IG Reels, and more!  You really don't want to miss this one.

"SEO" is a term that gets thrown around a lot, but most people don't really understand what it even means.  I'm Jake Randolph and I've helped thousands of beauty businesses grow across the world.  Today I'm going to give you the rundown on SEO and what you should be doing for it for your small business.  To learn more about how I can help you, go to www.pmumarketer.com