The PMU Marketer Podcast

Are discounts harmful or helpful?  This is a VERY popular topic since so many of you are needing to get more clients but are not sure whether or not discounts are going to help you do that.  In this episode, I dive into the pros and cons of using discounts + the biggest mistakes I see with them.  If you are interested in having me help you grow your business, go to https://www.pmumarketer.com/ to...

After working with thousands of beauty businesses, I've decided to compile my top 9 success tips for growth and marketing.  Let me know which piece of advice is your favorite!  Want me to help you grow your business? Visit https://www.pmumarketer.com/ to learn more. 

What sets my successful business owner clients apart from the unsuccessful ones? In this episode, I do a deep dive into the factors that lead to either being successful or self-sabotaging our success.  I'm Jake Randolph and I've helped over 5000 small business owners grow and succeed in the past 5 years. If you are interested in working with me, go to www.pmumarketer.com for more details.

Kim is a permanent makeup artist who struggled to make any money in her first year of business. After seeing tons of testimonials about me, she decided to invest in my process.  It's been 6 weeks and she's now completely booked up! Thankfully, she was willing to share her secrets about how she got amazing results so quickly! 

Want to learn the secrets of growth from a 40-year business veteran? SPCP Board member Molly Klipp brings MASSIVE value in this episode. We discuss marketing, sales, business growth hacks, and more!  This might be the BEST podcast I've ever recorded. I'll let you be the judge of that.

In the beauty industry, so much energy is spent on how to make money... But nobody is talking about investments, how to handle that money, or how to make it grow. Welcome, Amanda Breuer to the show - she discusses all of the above and more in this value-packed podcast! She's a 7 figure beauty business owner who is extremely passionate about sharing her knowledge with other beauty professionals.  T...

Do you want to be consistently booked up in your beauty business? Today my good friend Polly is sharing how she used her experience as a salon owner to get her permanent makeup business booked up quickly.  Be ready to take notes on this one! 

Are you looking to sabotage your business so that it fails? - OF COURSE NOT!  But so many of you are without even realizing it. This is probably the BEST podcast episode I've ever released, so I'm excited for you to listen!

We all have goals and dreams, but there is something very important you need to do before you even get to that point.  In this episode, Beauty Business Marketer Jake Randolph has a heart-to-heart conversation about the reality of most of our goals and how to avoid some critical mistakes.

This episode is a WEALTH of great info! Jake and Tony discuss the 5 biggest mistakes beauty business owners are making in sales.  If you want to grow your business, then stop what you're doing and LISTEN UP!  Who will benefit from this podcast?  - Small Business Owners - Entrepreneurs - Beauty Businesses  - Permanent Makeup Artists - Salon Owners - Med Spas and more!  Make sure to leave a review i...

This is the first of a new series called Thursday Tea with Jake! Today I discussed the impact flexibility can have on your business, why most people don't succeed, and the main thing I've been struggling with lately. To learn more about how I can help you grow your business, go to PmuMarketer.com

In this episode, I bring on my friend Tony Cruz, a master sales trainer, to discuss growing businesses during the holidays, crafting offers, and more!  He is a sales trainer in the real estate industry, but he also helped grow his wife's beauty business.  Stick to the end for a very special sneak peek into an exciting new program. 

E-Commerce is a huge opportunity that has been rapidly growing the past few years. As the past year has shown us, it's not smart to rely on a single source of income (that can get shut down).  In this interview, I bring in Katie Allen (owner of Lash Artist Box) to discuss the operational side of starting and growing e-commerce businesses.  She was also nice enough to give out a special offer for y...

Is the Fall season the best time of the year to run ads?  In this episode, marketing expert Jake Randolph shares his experience with the different seasons in business and how they can DRASTICALLY impact your profits.  If you want to know how to plan your marketing for the year, then you definitely don't want to miss this episode. 

In this value-packed interview, I discuss Instagram growth strategies, advice on selling, and never before heard tips on advertising. My interviewer, INKJI (@inkji.co), is a business owner and coach in Calgary, AB. She's a rising star in the permanent makeup industry and I'm lucky to call her my advertising client.

Has your business slowed down recently? Are you having trouble gaining traction in your marketing? I'm going to explain 3 reasons why this is happening and how to fix it. If you are looking to grow your business, this video will really help. I've helped thousands of small business owners and I would love to chat with you on how we can help you grow! Join my Free Marketing Group for more tips: http...

Want to increase the profits of your small business? I interviewed beauty boss Sara Anderson (@LashLiftStore) about her journey from solo business owner to 7 figure CEO. She shared so many great business and marketing tips like time management, work-life balance, and more! Book a free marketing strategy session with me by texting 256-584-2305.

Are you just randomly posting pictures of your service or product and "hoping" that people will book? In my latest coaching call, I brought on Jenna Leigh, a UK academy owner and business coach to discuss how to craft content on social media that converts people from interested to paying clients.  This is a 10-minute clip from that call. Hope you enjoy it!

Can you successfully grow a luxury service-based business (for example, the beauty industry) with a poverty mindset?  I'm going to be analyzing some ridiculous Facebook group posts I've seen lately and why you should 100% be careful about who you take advice from... After working with thousands of business owners around the world, I can quickly tell who is going to succeed and who is not based on...

Did Facebook ban before & after pictures? Listen up as Jake dives into the rules of Facebook advertising, how to get your ads approved, things to avoid so you don't get your account shut down, and more!  Jake Randolph is an Advertising Agency owner who has spent over 20 million dollars in ads the past 5 years in the beauty industry. If you want him to help you navigate the cruel (but profitable) w...

Apple recently released a huge iOS update that made some significant impacts to Facebook and Instagram advertising. After talking with my rep from Facebook about it, I decided to bring you the latest info, summarize the new updates, and give you 3 ways to overcome them so that you can run successful Facebook ads.  If you would like Jake to manage your ads for you so you can avoid these headaches,...

We all want the freedom that being our own boss brings us, but the harsh truth is that oftentimes we can actually feel enslaved to our own business. I'm going to share my life-changing revelation on what productivity really means and how my new habits help me to make more of an impact AND have more free time to do what I want.  You need to take notes on this one :)

I know this title sounds crazy, but it's a TRUE STORY and you need to listen to this. I've gone through some tough experiences in the military, but it's helped me to become mentally stronger. I want to share my experience with you and teach you how you can use the same exact mindset shift to dominate your life and business!

Should you spend money or time on a website or wait? What are the qualities you should look for in a great website? What's a landing page? These are all questions I answer in this episode! If you enjoy this, leave me some feedback on Instagram @pmumarketer

STOP before you fall for that marketing trick. I'm going to tell you the horrible truth about what's going on in this industry so that you don't fall for it too. This is a MUST-LISTEN episode.  My name is Jake Randolph and I've worked with thousands of beauty business owners around the world and I would love to help you!