The Pleasure Project with Dana Skoglund

In this episode, I’m taking you behind the scenes of how my coaching certification came to life — including the imposter syndrome, self-doubt, and identity shift that came with saying yes before I felt fully ready. After 13 years of coaching, five different certifications, hundreds of clients, and a lifetime of studying transformation, I realized there was something missing from so many coaching t...

In this episode, I’m sharing a special three-part Ayurveda Summer Camp series that I originally recorded as a video series a few years ago — and the content felt too good not to bring to the podcast. Ayurveda is one of the most practical, beautiful systems for understanding your body, energy, habits, and daily rhythms. It’s not about following a rigid list of rules or trying to force yourself into...

I’m back with a quick personal update and a reflection on something I’ve been thinking about a lot lately: the mental load of holding onto things that may no longer fit. Over the past few months, I’ve been deep in the creation of my coaching certification program , which has been a huge and beautiful undertaking. And as much as I love this podcast, I had to make the decision to put regular episode...

How I used ChatGPT to uncover my patterns (and turned it into a Success Playbook) I share a behind-the-scenes experiment that turned into a game-changing self-coaching tool: I uploaded two years of journal entries to ChatGPT and asked it to identify my patterns. What came back was like having an ultra-insightful coach mirror back the exact moments I get dysregulated, slip into fear-based survival...

In this masterclass-style episode, I share the core framework behind Your Year of Pleasure : how to stop white-knuckling your goals and create results with pleasure and ease instead of pressure. You’ll learn the Being & Becoming paradox (loving where you are while loving where you’re going), the two habits to stop immediately if you want real change, and how to work with your nervous system an...

Create Your 2026 Vision Happy New Year! This episode is your invitation to pause before you sprint into New Year goals. In today’s episode, I share pieces from my 2-Day Annual Planning Retreat , including a powerful reframe on why your dream life is closer than you think, how subconscious programming shapes what you believe is possible, and why the real key to transformation isn’t willpower—it’s a...

We’re taught that great decision-making is about logic—more pros/cons, more research, more certainty. But neuroscience tells a different story: we don’t decide with logic alone. We decide with emotion. And when you’re struggling to choose, it’s often because you’re trying to avoid an uncomfortable feeling—regret, failure, judgment, disappointment, uncertainty. In this episode, I break down why ana...

In this episode, I’m finally sharing something that has been 13 years in the making: my brand new coaching certification program . It feels surreal to say that out loud. I start by taking you back to the moment everything changed for me—the night I realized I wasn’t willing to settle for a job just to pay the bills. Thirteen years later, I’ve turned my annual income into my monthly income, and I c...

In this episode, I’m sharing the full keynote speech I delivered at the Beauty & Wellness Conference — a talk that struck a deep chord with so many entrepreneurs navigating the highs and lows of growth. If you’ve ever found yourself hustling harder, doing “all the right things,” and still wondering why it feels so hard… this episode is for you. I take you behind the scenes of my Pleasure Proje...

In this episode, we explore why it's so hard to let go when we deeply want something, and how attachment to the outcome can quietly drain our power, joy, and presence. If you’ve ever found yourself gripping a goal, a result, or a timeline — this conversation will help you soften, breathe, and come back to yourself. We’re breaking down the difference between caring about your desires and needing th...

So many women are exhausted—not just from what they do, but from what they believe they have to do. In this episode, Dana explores one of the most common patterns she sees in coaching: feeling responsible for everyone else’s emotions, reactions, and happiness. This episode dives into: Why women are conditioned to believe their worth is earned through selflessness and caretaking How over-responsibi...

In this heartfelt solo episode, Dana shares a behind-the-scenes look at what’s been unfolding in her life and business over the past year — from personal milestones and adventures to powerful new programs and big visions for what’s to come. She reflects on turning 49, creating two transformational programs, deepening her community connections, and finding the balance between being and becoming — a...

What if being at your ideal weight felt easy ? Imagine making nourishing food choices on autopilot, craving healthy meals, loving how you feel in your body, and having energy, confidence, and vitality every single day—without the mental drama of dieting. In this episode of the Pleasure Project Podcast , I walk you through the six simple steps that create a lifestyle where your ideal weight becomes...

Episode 221: Delulu Is the Solulu — Why Radical Self-Belief Is the Real Secret to Success Have you heard the phrase “Delulu is the solulu” ? It may have started as a viral TikTok trend, but the truth behind it is anything but silly. At its core, it’s about radical self-belief, daring to dream bigger, and choosing to believe that your success is inevitable—even when it seems impossible. In this epi...

Have you ever noticed that right after something amazing happens — a big win at work, a loving moment with your partner, or a financial breakthrough — you suddenly feel anxious, start overthinking, or even pick a fight? That’s not random. It’s your upper limit . In this episode, we dive into the hidden ways we cap our own joy, success, and abundance — and how to expand your nervous system, mindset...

What if the path to true confidence, ease, and joy isn’t about doing more or proving yourself—but about aligning with who you really are? In this episode of The Pleasure Project Podcast , Dana Skoglund invites you into a new paradigm for living: one rooted in authenticity, clarity, and aligned action. You’ll discover: Why alignment is the key to confidence, calm, and pleasure. The three pillars of...

If you feel like certain areas of your life are stuck on repeat—same struggles, same results, same frustrations—this episode is for you. This week, I’m sharing an excerpt from a workshop I taught over the summer where we explored why we keep recreating the past and, more importantly, how to break free from those cycles so you can create something new. Inside this episode, you’ll learn: The 5 bigge...

Have you ever hesitated to invest in yourself because it felt selfish… irresponsible… or “too much”? You’re not alone. As women, we’ve been conditioned to spend money on our kids, our homes, or quick fixes that make us feel better for a moment — but rarely create lasting change. We’ve been taught to give to everyone else first, and to believe we should be able to do it all on our own. But here’s t...

Euphoria: How to make joy your baseline, kick shame to the curb, and fall madly in love with your life You’ll learn: ✨ How to rewire your brain, so joy becomes your new default ✨ What’s really keeping you stuck (hint: it’s not lack of time or willpower) ✨ The secret to turning fear and doubt into energy and clarity ✨ Why shame is the invisible cage — and how to kick the door wide open ✨ What’...

Sign up for EUPHORIA: How to Make Joy Your Baseline, Kick Shame to the Curb & Fall Madly in Love with Your Life IN PERSON: 📅 Monday, August 11 | 5:30pm PT 🎉 Save your free seat here ONLINE: 📅 Friday, August 15 | 12pm PT 🎉 Save your free seat here I just got back from an incredible family trip to Montreal and Quebec City — complete with my kids’ first-ever concert (and my first in over 20 y...

Click here to download the FREE Pleasure Project Hypnosis What if changing your life didn’t require force, pressure, or willpower—but pleasure ? In this powerful episode, Dana Skoglund unpacks The Pleasure Principle —a concept rooted in psychology and rewired for high-achieving women who are ready to stop pushing and start flowing. We’re wired to seek pleasure and avoid pain. But what if your brai...

Click here to download the FREE Pleasure Project Hypnosis What if everything you’re chasing — the money, the relationship, the body, the success — isn’t really what you want? What if what you actually want is the feeling you believe that thing will give you? In this episode, Dana breaks down: ✨ Why our brains are wired to recreate our internal state in our external world ✨ How the Critical Facul...

Join The Pleasure Project Program Have you ever asked yourself, “Why am I here? What’s my purpose?” You’re not alone — and you’re not behind. In this deeply personal episode, Dana shares her real-life journey of following her curiosity — from her crushed dreams of becoming a ballerina, to dancing in New York, to discovering yoga, Ayurveda, and ultimately becoming a life coach helping others step i...

Re:Alignment: A Summer Day Retreat Saturday, July 12 | 9am–2pm | Secret Location in Kelowna $140 | Includes a nourishing farm-to-table lunch Click here for tickets Click here to book a strategy session for The Pleasure Project Program In this episode, Dana breaks down the powerful science behind why willpower alone doesn’t stick — and why community, accountability, and environment are the real key...

Re:Alignment: A Summer Day Retreat Saturday, July 12 | 9am–2pm | Secret Location in Kelowna $140 | Includes a nourishing farm-to-table lunch Click here for tickets Click here to book a strategy session for The Pleasure Project Program Click here to join The Pleasure Project Program