The Pivot Podcast: Ethical Marketing Strategies for Hairstylists

Today's episode is to save you money and mistakes i've learned from having a website for the past 8 years later. Talk about- -What I do instead if I was starting over today -why websites is a long term game -Why my website is so important to me - thousand of $$$ mistake I've made & what i've learned to do instead Let's get into it...

I'm living in a capitalist economy where consumerism has been normalized from social media to every day life. This episode was requested by the community on instagram via poll. I share reality of what im doing and not doing as things have changed. Inside this episode: - Mindset how gratitude has helped me stay in a better mindset - The importance of filtering the negativity out of my life with...

You answered the instagram poll and it was 50/50 so this is one of 2 episode topics you voted on. I'm sharing as a business owner that needs to get new clients consistently every month as a bridal hairstylist. I also share from my own experience as a consumer mistakes I've been seeing this 2026. In this episode we explore: 🌙The things repelling clients in your business and what to do instead 🌀 W...

Ethical marketing is something Ive strived for since the beginning as a marketing educator, podcaster and business owner. Ethical marketing starts for me with fairness and honesty. In this video sharing: - ethical business practices - ways to start implementing it in your own business - my personal value driven framework to start establishing it in your services and marketing /social media practic...

In a capitalist culture of make more, do more, be more... My worth has been tied to work most of my life. In 2022 my life shattered and it untied my worth from my work. Over the last year in silence I've been going thru the transition to scale my business back. IN THIS EPISODE YOU’LL LEARN: •Being okay with being seen as a "failure" in others eyes •The importance of following your ow...

Don't rely on solely social media by nurturing and building relationships outside of posting on instagram, tiktok, facebook etc. Today we cover: - ways to nuture a relationship - Ways to start building your email list - automation to help you nurture the relationship without using AI - a look into the email software I use and ways to start growing your email list thru your website READY TO MAR...

You voted and chose the topic of client experience. Today sharing mistakes made during the inquiry and booking process using my own life experience of having to replace my roof. So many amazing lessons that we can implement in our own business because we are experts but our clients don't know what we know. IN THIS EPISODE YOU’LL LEARN: - Standing out from the rest - pricing transparency - The...

Ready to start booking clients without having to post every day on instagram or social media? Then this episode is for you. Get ready to say goodbye Hashtags# hello keywords with better understanding of how to do it with strategy. IN THIS EPISODE YOU’LL LEARN: •What Keywords actually looks like in your content as a hairstylist and business owner • A sneak peak into the visibility framework I'v...

It's nearly impossible to think of having a business and not thing you have to start marketing on social media. It's no secret that social media can help you business but what made me make the switch back in 2019.. This is the introduction podcast to my marketing without social media series. Yes! I will be sharing what tools im using and mindset reframes but before that I wanted to share:...

Living in the United States currently has been going thru many hard things collectively and also depending what state you are in. It's important we give each other empathy to the ones that want to speak up and those that don't. I talked about the consequences to my business for sharing my beliefs and empathy in such a hard time more important than ever. Next week will go back to marketing episodes...

What does manifestation really mean? Why I don't believe in it and how it has change my life and business. In this conversation go over the journey go from a broke single mom, cash advances, to having 2 successful businesses, savings and removing my broke ass lack mindset. If you’ve ever wondered why you’re manifestation is not working all the time, this episode is for you! You can follow celeste...

After utilizing it for years the 💡 bulb moment happened. After attending a class is not only me. How this tool is affecting creativity in other business owners utilizing it. This is not a shaming episode it’s more of let’s look into it. And my own observation seeing where everything is going and the importance of not losing your voice and sharing your experiences that make you… Well you! Your ori...

No fea r mongering and no matter the changes that are here or may come, having gone thru the 2008 housing crash and well we all went thru 2020 one thing is for sure... We all can thrive with preparation. I asked in the email community and they said Yes! to this episode. I've had to learn to better manage my money thru the years. Today sharing lessons from 2020 and 2008 that I’ve applied to recessi...

You want to promote your business but it’s holiday season and the kids are on school break 🫠 Or maybe they got out early release for a week at 12pm 🕛 before their break ☕️me this week🙋🏻‍♀️This episode is for you. Will cover today: -Choosing where to do post - The time saving hack I do to post consistently - Making social media easy and in a way it supports your current mom life season while s...

Kindness in our communication and social media marketing matters. Ways to check in and stories behind it being more aligned with the business model I’ve created for my clients vS doing what everyone says we should. Talk about the memes, color corrections, and communication tips. Take way resonates with you and leave the rest behind ♥️🫶🏽 kindness matters specially during the Holiday season kindne...

In this episode I've shared what I've done before as a booked out hairstylist during the holidays Vs. If you want to promote your business without discounts or special discounted pricing. This strategy is infused with actual trainings, I've attended from pinterest directly and also from 2 of my coaches. In this episode I answer: - if you have no time to post? no worries, got a plan for you - What...

Perfection is impossible! We’re diving deep into the massive problem of plastic packaging in the beauty world—from the salon back bar to your shower at home. @celestethestylist sits down with Dawna, co-founder of Refill Mercantile , a low-waste refillery dedicated to sustainable alternatives. Dawna cuts through the greenwashing to expose how big retailers are misusing plastic, giving us a confusin...

What is perimenopause? How did it show up? What does it feel like? How am I starting to navigate it as a mom, business owner, and woman? That's what today's video is about. Sharing my experience and solutions this far. Disclaimer: this is not medical advise just for informational purposes. Consult your qualified medical professional. Energy vitamin I’m loving in the morning ☀️Vitamin D3, magnesium...

Sometimes life or things going on in the world can feel heavy and there has been so many times I don’t want to show up🥺 so how do I do it??? Today sharing bts how I continue showing up while honoring my feelings. Today’s episode sharing: 🕯️Sharing my beliefs ended up in unfollows and how I navigated that 🕯️ Remembering my why! How it helped me to show up for my business 🫶🏽taking time for self c...

Pinterest did a webinar this month on promoting products for your business during the 2025 holiday season! Today’s episode share my notes 📝 ✅ How soon should you start promoting? ✅ Marketing lessons they shared from 2024 from other bigger companies that we can learn from ✅ The biggest takeaway when marketing Our own business This episode is something I’ve been doing this past years so tune in...

In this deeply personal episode, I share my experience with getting Botox—not for beauty, but to treat my chronic migraines. As a hairstylist constantly around conversations about beauty and aging, this experience gave me unexpected insight. While the Botox helped my migraines (and, yes, smoothed out my forehead), it also sparked a deeper reflection about how I want to age—and why I’ve chosen to d...

Are you a hairstylist who  wants  to stay consistent on Instagram, but anxiety, burnout, and overwhelm keep getting in the way? You’re not alone — and this episode of  Hairstylist Mindful  is for you. In this candid solo chat, I (Celeste) open up about the real struggles behind the chair and behind the screen having hormonal anxiety most of my life and share: ✨ Feeling pressure to constantly post...

Guest Episode with gina devine at 100k followers working with brands and traveling educator she took the leap forward to leaving hair. Before we dive in, I want to offer a gentle trigger warning: in this episode, we’ll be talking about deeper healing work — including inner child wounds, shadow work, therapy, and the emotional realities of doing the work to reconnect with yourself. These conversati...

5 years later doing hydrafacials monthly What are the benefits? Is it worth it? Also share my newer experience only a few years in with red light infra light and the benefits of it. As always recommend getting it down by a licensed professional and share what has changed and why I continue to invest in it as a beauty service that is part of my upkeep. If you have a moment to leave a review 🩵 that...

In this soul-soothing episode of *Hairstylist Mindful Business *, we’re getting real about burnout—what it actually looks like behind the chair, at home with the kids, and while trying to “stay consistent” on social media. If you’ve ever felt like you’re juggling too much and still not doing *enough*, this one’s for you. We talk about how to prioritize your well-being without sacrificing your pass...