The Pilates Business Podcast

In this episode of The Pilates Business Podcast, our host David Gunther focuses on the essential nature of communication and process duplication within the instructor team. Special guest Adam Tuttle from ActiveCampaign shares his journey, highlighting the importance of understanding and explaining the 'why' behind processes to ensure team alignment and performance. Through personal anecd...

In this episode of The Pilates Business Podcast, our host David Gunther discusses with Tara Smith from Pilates Can their journey towards achieving over 100 5-star Google reviews in 90 days with the help of automation tools like ActiveCampaign and strategic customer engagement techniques. They recap previous discussions on email automation, the importance of communication cadence, and using SMS to...

This episode of The Pilates Business Podcast discusses how the clinical Pilates studio business Pilates Can successfully achieved over 50 five-star Google reviews in 30 days and is on track to surpass 100 reviews in 90 days. The guests explore the strategic use of CRM (Client Relationship Management) and email marketing, including the 'art' and technical aspects of ActiveCampaign , to so...

This episode of The Pilates Business Podcast covers a comprehensive strategy that Pilates Can, a clinical Pilates studio based in Canberra, Australia, employed to dramatically increase their five-star Google reviews by over 600% in just three weeks, going from 7 to over 50 reviews. The approach involves using targeted email and SMS campaigns, leveraging CRM tools like ActiveCampaign and SurveyMonk...

David Gunther hosts this latest episode, part of the CRM for Clinical Pilates Studios series of The Pilates Business Podcast, delving into how clinical Pilates businesses can enhance customer experience and operational efficiency through Customer Relationship Management (CRM) automation, specifically using ActiveCampaign . Highlighted is a case study from Pilates Can , featuring insights from thei...

This episode of the Pilates Business Podcast focuses on the significance of Google reviews for clinical Pilates studios, and discusses a new systemised approach to automate the process of gathering five-star reviews to enhance business visibility and ranking on Google. The competition in the Pilates industry is highlighted, underscoring the importance of standing out in a crowded market. The podca...

Our special guest Casey Hill from ActiveCampaign is back for the next episode of our customer relationship management (CRM) series, diving into the essentials of using CRM effectively beyond just managing contacts, particularly for clinical Pilates studios and similar small businesses. The discussion unravels the true definition of a CRM, showing off the importance of visual tools like kanban boar...

Join host David Gunther in the first episode of The Pilates Business Podcast's Customer Relationship Management (CRM) series as he sits down with Casey Hill from ActiveCampaign . As a seasoned expert in software growth, Casey shares insights into his role at ActiveCampaign , where he focuses on developing organic growth engines and consulting with industry leaders on topics like SaaS pricing...

In the SEO Minefield series' second episode, David Gunther and Tara Smith discuss the key SEO metrics they use to monitor the success of their clinical Pilates studio, Pilates Can. They review the significant SEO metrics, from site audit errors to site health, input work numbers like pages tweaked for on-page SEO, backlinks audited, to output results numbers like domain authority, and average...

In part one of the SEO Minefield series, David and Tara discuss their experience navigating the complex world of search engine optimisation (SEO) for their Clinical Pilates business, Pilates Can. They share their experiences of working with various SEO consultants and strategies over the past 10 years and stress the importance of understanding your own business and target market for successful SEO...

In this episode of the Pilates Business Podcast, your host David Gunther discusses the specifics of the clinical Pilates studio Pilates Can, and how they can help people with mobility, strength, flexibility issues or multiple conditions, thanks to their highly trained clinical Pilates instructors, and approach of personalised sessions. David underscores the rewarding aspect of solving these health...

The second reboot episode of the Pilates Business Podcast discusses the recent challenges and business strategies of clinical Pilates studio owners, emphasising the rise in interest rates throughout 2023. Our host, David Gunther, shares the experiences of himself and his wife ( last week’s guest , Claire Gunther) managing finances during tough economic times, particularly how they navigated throug...

In this first episode of The Pilates Business Podcast reboot, co-owners David and Claire Gunther of Pilates Can candidly discuss their COVID-19 challenges, from abrupt lockdowns to the shift to online teaching. Despite the difficult times, Pilates Can managed to keep their passion alive, adapt to new norms, and continue delivering their services. They share strategies for survival, including price...

Bruce Hildebrand has a wealth of Pilates Instruction & Business experience as well as a passion for increasing the wealth of our Pilates Industry worldwide. In this episode of the Pilates Business Podcast, learn the why and the how that brought Bruce to Pilates.  You need to be aware of the Big Pilates Business Problem that Bruce has identified.  And you will be very interested in the solution...

Daniel Edwards is a printer with a difference, and he is on a mission to help businesses get fantastic value and differentiation by using print in this digital age. In this episode, David and Daniel formulate ideas for powerful Pilates-businesses to creatively integrate “Print” into their marketing, so they can increase their return on investment. Tweetables “One of the big opportunities, I think...

In this episode, David interviews PAA President Sharan Simmons who discusses various topics from how the PAA has been able to help during Covid, to how we as businesses and instructors can best assist the PAA to create clearer career pathways for instructors to work at the highest levels of quality Pilates. Tweetables “Because if you're a mum, who only has a couple of hours a week to do somet...

In this episode of “The Pilates Business Podcast”, our host David Gunther discusses with Minna Salmesvuo, the founder of the “Social Media Tribe” and author of “In the Heart of Social Media Marketing - Heart-centred authentic marketing”, how Pilates businesses can simplify their marketing, their businesses and as a result their lives. Tweetables “You can choose which people you enjoy working with...

In today’s conversation, we speak with Lyndon Forrest. Lyndon is the Managing Director of Bug Control, Australia and NZ’s, who are leading providers of Aged Care Infection Prevention and Control consultancy services. We learn critical lessons from Lyndon’s industry and Lyndon’s vast business experience. Highlights / Key takeaways Are you actually playing the game of your competition. If your playi...

Welcome Pilates business owners, Pilates instructors, and all our friends.  I'm your host, David Gunther. And I have an absolute passion for the business side of Pilates, as well as a very healthy curiosity for what can help our Pilates industry to improve.  In this first episode, we share with you our main values that we have at Pilates Business, so you can then see that we are all on the sa...

The Pilates Business podcast, where Pilates business owners and Pilates instructors find out how to solve Pilates business problems. The Pilates business podcast helps you create the right Pilates business assets for where you are at with your personal Pilates business journey. You will benefit from finding out which assets will give you the best return on investment. Subscribe to the Pilates Busi...