The Phorest Blog

The 2024 Client Experience Awards have now landed across the globe, and the Phorest team went out to deliver awards to celebrate dedication to client care! Hear more about what it was like to meet incredible teams behind some of the most consistent, exceptional services and unforgettable experiences. To read the blog, click here . Published on October 11, 2024 by Steph Fernandez Want to learn more...

“Relaxed” and “Christmas” are two words that don’t usually go together in salon life (unless you are a client!). However, if you start your marketing plan now, it can be done! We’ve prepared a checklist and timeline to help you stay on track. With it, nothing stands in the way of you and a thriving business at Christmas. Visit the Phorest Blog for the full, detailed version of the article (this au...

Tipping in salons is more than just a transaction; it’s a gesture of gratitude that reflects the relationship between clients and their stylists or therapists. While traditional cash tips are becoming less common, digital tipping solutions are evolving to meet modern needs. Discover how PhorestPay Card Terminals are revolutionizing the tipping process and this innovative approach not only ensures...

The Employment (Allocation of Tips) Act will take effect in the UK in October 2024 and will establish important guidelines for salon owners and protections for salon employees regarding tips. According to research from Phorest, 93% of UK salon owners are still unaware of the legislation or have not yet planned for it. Part of the legislation requires salons and spas to maintain a written internal...

The Payment of Wages (Amendment) (Tips and Gratuities) Act 2022 brought into law some important guidelines for salon owners and protections for salon employees regarding tips.  According to research from Phorest, 62% of Irish salon owners still have not made any changes to ensure they comply with the Act. Part of the legislation requires salons and spas to establish and display a clear tipping pol...

As summer (and the holiday tan!) starts to fade, trees lose their leaves, and the days get shorter, things change in the professional hair and beauty industry. With clients returning from summer holidays and the festive season on the horizon, this time of year can be quieter for salons, clinics, and spas. However, this creates a golden opportunity to freshen up your marketing strategy, engage more...

Welcome to the first-ever edition of The Pulse, your monthly news round-up Powered by Phorest. We understand that it can be difficult to know where to look when it comes to business, industry, and salon software news, which is why we’ve put together this monthly newsletter just for you, complete with a few must-reads for you, all in one place. So grab a coffee, sit back, relax, and dive into the i...

Welcome to your first-ever edition of The Pulse, powered by Phorest, where you can find your monthly dose of the latest industry and business updates, developments and trends. Let this be your empowering guide to staying ahead of the curve and equipping yourself with the knowledge to thrive within your business. What better way to get your salon pulse racing than with a coffee and a monthly round-...

Welcome to the first-ever edition of The Pulse, your monthly news round-up powered by Phorest. We understand that it can be difficult to know where to look when it comes to business, industry, and salon software news, which is why we’ve put together this monthly newsletter complete with a few must-reads for you, all in one place. So grab a coffee, sit back, relax, and dive into the industry news t...

Social media marketing is a powerful tool that all businesses should be utilising to reach larger audiences and promote their brand. However, with so many businesses using social media, it can be difficult to stand out from the crowd. That’s where social media hacks come in. To read the blog, click here . Published on October 27, 2023 by Avril Kealy   Learn from top salons turning curious follower...

Planning is often overlooked or done too hastily, with many business owners quoting that they don’t have the time or energy to plan. Furthermore, a massive  47% of salon owners state that financial planning is the most difficult aspect of managing finances for them.  However, reviewing your goals and examining the numbers and strategies that drive your business is the best way to set yourself up f...

“Everyone is not your customer,” according to best-selling author, marketer, entrepreneur, and public speaker Seth Godin. And he’s right. As a business, trying to be everything to everyone can cause you to lose your core operational values, abandon the things that make your business unique, and compromise the quality of your services.  Trying to market to everyone can result in you reaching no one...

Good customer service can go a long way with your clientele. In fact, 83% of people are willing to pay up to 16% more for better customer service. And if that’s not impressive enough, a whopping 62% of clients say that great customer service and the relationship they have with their salons is what keeps them going back to their salon of choice. From personalised attention to added convenience for...

On July 17, news broke that one of Britain’s largest networks of specialist skin care clinics,  sk:n, unexpectedly ceased trading on Tuesday evening, July 16.  This has left over 450 beauty professionals (some reports say upwards of 800) from over 70 branches across England and Scotland suddenly unemployed. Losing your job is one of life’s most stressful experiences, no matter how resilient you ar...

How are you going to make sure your marketing campaigns land with your clients this summer? By taking the time to create a marketing calendar with intention, you can make things easier for yourself while also attracting more clients to your business. With this in mind, we’ve rounded up some of our top tips to accurately target and market to your client base during the summer period specifically. T...

Your staff team is one of, if not the most critical, elements to your salon’s success. The group of individuals you hire needs to work as a cohesive, motivated, and enthusiastic team. One of the best ways, besides training, to guarantee your salon’s success is to hire the right people. To read the blog, click here . Published on November 1, 2017 by Chris Brennan Want to learn more about what makes...

Melanie Icke, former Head of People & Education at Phorest Salon Software, has over 25 years of experience in the Beauty Business. She ran an  incredibly fun and interactive workshop  at the  2019 Salon Owners Summit , where she took attendees through how to use a tool called the DiSC method to decode people’s behaviours and find out what their needs are, what motivates them, and what has them...

Getting up to speed with new systems should blend seamlessly into your day-to-day activities — allowing you to learn what you need when you need it. Introducing Phorest Academy: the learning portal that meets the demands of busy salon professionals. Click here for the written version of this blog. About the author In Phorest Salon Software’s Education Department, Killian Vigna focus includes makin...

Every once and awhile, we come across a fantastic article in a different industry and think, “Wow, our readers would love this!” The most recent instance of this reflection has led us to compile 12 statements we believe separate a successful salon owner from an average one. Could you guess a good percentage of our compilation? Click here for the written version of this blog. About the author Chris...

Are you using blueprints that keep you working hard but provide little results? And, to which do you relate more: knowing a lot of stuff, or doing a lot of stuff? Take some time to reflect and re-evaluate your priorities; deciding what to work on is difficult, yes, but it’s most importantly, crucial. Click here for the written version of this blog. About the author Zoé Bélisle-Springer is a salon...

When it comes to social media in general, it can be quite easy to get lost in the various platforms. With the likelihood of IGTV’s growth over the coming years, now is a great time to experiment with various types of content that could attract the right kind of clients to your salon or spa. Click here for the written version of this blog. About the author Stephanie Mitchell is the Founder of Sunny...

When attending a full-day conference, sitting down to listen to talks all day can quickly become exhausting mentally (and uncomfortable, physically). To stimulate blood flow and creative juices, the Salon Owners Summit introduced workshop rotations about three years ago. Unsurprisingly, they’ve gone from strength to strength ever since, and attendees get to leave with actionable insights from hand...

Heavyweights don’t get their reputation out of thin air. They get it from tirelessly showing up with good work and valuable contributions. And more often than not, Salon Owners Summit attendees get to hear how they managed to get to where they are as well as what it took — concretely. Click here for the written version of this blog. About the author Zoé Bélisle-Springer is a salon industry  award-...

This year’s lineup of main stage speakers at the Salon Owners Summit flagship all pointed out the importance of breaking and reframing mental models, ways to think about salon business. And whether they spoke about staffing, profitability, leadership, turning the ship around or connecting with customers, one message resonated loud and clear. Click here for the written version of this blog. About t...

Still have a few vacant spots in your diary for Valentine’s Day? SMS promotions are often the quickest way to solve that issue. What most people struggle with though, is what to write in these texts. That’s why we’ve listed six great ideas to add fuel to any Valentine’s Promotions you’ve already got going. Let people fall in love with your sense of humour and book out those last gaps. Click here f...