The Phorest Blog

Thirty percent of appointment bookings happen when you’re closed. The easier you make it for your clients, the more likely they are to book in. So offer them as many options as possible. It’s all about customer care! Click here for the written version of this blog. About the author Connor Keppel heads up marketing for Phorest Salon Software. Over the past 6 years he has helped thousands of salons...

Any salon owner will tell you that December is the busiest month of the year, but does anyone exactly what that looks like? Click here for the written version of this blog. About the author Sorcha Mullis is Phorest’s search engine optimisation (SEO) expert. As well as managing the Phorest Salon Software website, Sorcha contributes to the Phorest blog with tips to help salon owners leverage their o...

Usually, when we’re overwhelmed, it’s because we have lost some kind of control, which also explains why our emotions then creep over everything. Especially guilt — guilt for not doing, not being or not achieving enough. To get some control back and lower stress levels, you can work on two things: your numbers or budget and identifying your priorities time management. Click here for the written ve...

Not only is Heather Yurko known for her achievements as a hairstylist, but her innovative methods for building great teams are also widely recognised. After researching the Navy Seals Mental Toughness Programme, she applied the training techniques' basic values to her salon staff training. But, why the Navy Seals? Click here for the written version of this blog. About the author Avril Kealy is a f...

Many people dream of setting up their hair or beauty salon. Turning that dream into reality, learning the ropes of business and people management, and making it work when your livelihood depends on it, however, can often leave salon owners overwhelmed by the weight of those responsibilities and hampered by feelings of self-doubt. What aspects of running a salon are getting owners so overwhelmed th...

People are looking for experiences to which they feel resonate with who they are. Stand out from your competitors by owning your brand across your digital platforms and booking app! Allow clients to book into your salon 24/7 with the all-new Salon Branded Apps. Click here for the written version of this blog. About the author Zoé Bélisle-Springer is a salon industry  award-winning writer , author...

See your business in a whole new light, take action, and bring it to new heights! The Salon Management Course is a free six-week program designed to develop your managerial skills and help you become the leader that not only does your business need, but that your team deserves. Click here for the written version of this blog. About the author Zoé Bélisle-Springer is a salon industry  award-winning...

Often overlooked or done too hastily, reviewing your salon or spa’s goals, business reports and strategy is the best way to set yourself up for growth. Costs tend to rise, and you need to ask yourself: are your stylists still bringing in enough money for the wages they’re on? Will you need to raise your prices this year? Do you need to look for other suppliers for better deals? What about stock an...

By building and monitoring your business’ online reputation, you’re putting your salon or spa in the best possible position to get clients - new and existing - in more often, spending more. You know from your clients that you have an excellent in-store reputation. But do the comments left about you online match the word on the street?  Who wrote the article? Zoé Bélisle-Springer is an award-winnin...

With the damage to our environment and the increase of plastic waste an ever growing concern, becoming more knowledgeable about the products we use, our actions and habits is key in discovering how we can make friendlier choices for both the environment as well as for ourselves. Conscious Hair & Beauty gives the opportunity for like-minded salon owners and managers to network and learn about the i...

The world is moving to an experience economy and businesses in the hair and beauty industry are well placed for this shift. Why, and how? Who wrote the article? Ronan Perceval is Phorest Salon Software's founder and CEO, a UK/Ireland-based salon software he created for the Hair and Beauty industry after years as a salon receptionist. He believes retaining your best clients is smarter than chasing...

You're used to watching your salon Facebook page fans grow steadily, but have been getting more unfollows recently... Make sure you haven't been doing one of these things. Who wrote the article? Chris Brennan is a salon marketing specialist, published author, award-winning filmmaker, host of the Salon Owners Summit 2016 and expert speaker, travelling the world to help salon owners and managers put...

Mindfulness a very old and very useful technique used to reduce everyday stress and help people cope with bad times in a more positive way. For the stressful life of a salon owner, it can be a massive help in trying to achieve a bit of peace of mind whilst achieving more in your salon. Who wrote the article? Webdoctor is a safe and affordable Irish online doctor service available to you anytime, a...

Phorest Salon Software research shows 46% of bookings happen when salons are closed; and 32% of salon and spa customers expect an online booking option. Find out more in this episode! Who wrote the article? Sorcha Mullis is an award-winning digital marketer and search engine optimisation (SEO) expert. As well as managing the Phorest Salon Software website to help salon owners find solutions to the...

Funding your new business or expanding your existing one is exciting. This episode explores secured and non-secured ways to raise money. If you’re currently going through this and have some questions you’d like answered, you can always join Gloria Murray’s Facebook group  Knowing Your Numbers . It’s a supportive environment and a safe place to find out more about numbers. Who wrote the article? Gl...

It's down to you to be constant in your attitude and vision to improve salon team morale and overall success. But how? In this episode, Valerie Delforge highlights five of her expert tips. Who wrote the article? Valerie Delforge has been in the beauty industry for over 25 years giving her a strong understanding of the various challenges owners and managers face in their businesses. As a  Business...

Smart business is making your money work for you. Stop using your retail profits to pay bills, and instead, learn how to get your money back into savings. Who wrote the article? Steve Gomez is recognised as one of the top business systems experts in the beauty and wellness industry. With over 24 years of business coaching experience combined with a background in marketing, communication and operat...

Designing a functional and attractive salon or spa that represents the brand and vision is for some, the most exciting part of opening a business. For others, not knowing where to start can turn the whole experience into a nightmare. Get all the top tips to navigate the process with success (+ free download). Who wrote the article? Julie Lee is a salon owner, author, nail and beauty specialist, ed...

Salon staff room wars aren't uncommon. Often, they reveal leadership & culture issues. Learn how to handle them with Valerie Delforge's latest story. Who wrote the article? Valerie Delforge has been in the beauty industry for over 25 years giving her a strong understanding of the various challenges owners and managers face in their businesses. As a  Business Strategy Consultant , she has establish...

Quantity is better than quality when it comes to people. Not all people thrive in the same environment; allowing people to flourish is key. Get tips to better nurture individual greatness and retain top performers. Who wrote the article? Amanda Olusanya has always been a believer in education. Drawn to people with big ideas and A players who don't want to settle force her to operate with insight,...

Salons can often forget to target their male clientele… make sure the men in your clients' lives get some pampering this June! To help you get started, we’ve designed three SMS templates that you can tweak to your needs. Who wrote the article? Connor Keppel heads up marketing for Phorest Salon Software. Over the past 6 years he has helped thousands of salons to grow; advising them on marketing tac...

Trust is the foundation for loyalty; what will increase your chances of rebooking clients. However, to build trust, you need to develop a relationship. Being a stylist, therapist or a hairdresser might require you to put on an extroverted persona, but that doesn't mean you always feel at ease meeting people. If you're more of an introvert, conversation starters can sometimes come in quite handy. W...

Answering professional calls is very different from answering personal ones. It’s easy to slip up and affect your salon or spa’s reputation. Make sure you’re always on your A-game by adopting a rigorous phone etiquette. Who wrote the article? Connor Keppel heads up marketing for Phorest Salon Software. Over the past 6 years he has helped thousands of salons to grow; advising them on marketing tact...

Looking out for salon staff that could fit your culture should always be at the back of your mind. Successful hires rarely come from going through the process under pressure. Find out what to look for in a CV, what questions you should never ask a candidate and get other key interview tips. Who wrote the article? Lucy Douglas is a freelance journalist based in London. She has a particular interest...

Want to scale your salon or spa, but feel like you need to step out our lessen your time behind the chair? Make sure you follow these tips first. And if you’re currently going through this and have some questions you’d like answered, you can always join Gloria Murray’s Facebook group Knowing Your Numbers . It’s a supportive environment and a safe place to find out more about numbers. Who wrote the...