The Phorest Blog

Chargeback fraud is one of the most common forms of fraud experienced by salons. We aim to empower salons to prevent fraud and outline steps that you can take to protect your revenue in the event of chargeback fraud. If you have any questions, check out our  FAQ . To read the blog, click here . Published on September 28, 2023 by Gregory Twohig Explore Phorest's various salon management features to...

Sometimes, SMS or email booking reminders just aren’t enough to get a client to show up. And while it might be unattainable to eliminate no-shows completely, there are ways to reduce their frequency and ensure that the majority only occur when there’s a real emergency. Here are some of our top tips on how to help you and your team reduce no-shows and create a culture in your salon where clients sh...

The new year is the perfect time for you and your team to reassess and refine your business strategies, cut unnecessary costs, and plan for a successful year ahead. With the ever-increasing cost of living crisis playing out across the globe, one of the most sensible resolutions for businesses, large and small, is to learn how to save money, create a realistic budget, and safeguard their financial...

With so many salons and spas offering similar services, for many businesses, the quality of your treatments isn’t going to be what makes you stand out. It’s the quality of your customer service. Research conducted by Gartner found that customers are  82% more likely to remain loyal to a brand or company after they’ve received value from a customer service interaction , showing that it’s vital to g...

Loyal clients and word-of-mouth referrals are the backbone of any thriving salon, spa, or clinic. They keep your chairs full and your business growing. But in today’s digital world, traditional methods need an upgrade. That’s why Phorest is introducing our updated Digital Loyalty programme and a brand new Referrals feature. Together, these tools make it easier than ever to reward repeat visits and...

The great Irish writer William Butler Yeats once wrote, “There are no strangers here. Only friends you haven’t met yet.” This is the quote Ronan Perceval, CEO of Phorest Salon Software, opened with as he greeted the Salon Owners Summit 2024 crowd. Phorest prides itself on being more of a salon company than a tech company. The Summit is an annual opportunity for like-minded hair and beauty professi...

Stuck for ideas on how to promote your business on the most romantic day of the year? Let us help. Because self-care and wellness are never out of style, salons and spas are in an excellent position to really cash in on the loveliest holiday of the year (see what we did there?) If you want to boost bookings, delight clients, and increase revenue, keep reading.  To read the blog, click here . Publi...

Communication is the foundation of every high-performing team, especially in detail-driven environments like salons, spas, and clinics. It keeps the all-important flow intact, minimising misunderstandings, enhancing collaboration, and ensuring an exceptional client experience. When communication breaks down, everything from operations to team morale can hang in the balance. Effective internal comm...

The salon industry is facing a staffing problem. With the emergence of a shadow economy and salon professionals' appetite for more flexibility, business owners across the industry are finding it increasingly difficult to hire and retain high-performing teams. To adapt, many salon owners are presented with a difficult decision: whether to open their businesses to allow freelance booth rental or ren...

Have a bit of downtime after the holiday season? Get to grips with some of Phorest’s ‘hidden gem’ features! Set yourself up for a successful year with our list of seven things you may not know you could do with your Phorest salon software system! To read the blog, click here . Published on January 16, 2024 by Gregory Twohig Want to learn more about what makes Phorest the software of choice for tho...

Running a successful salon, spa, or clinic... in this economy? From the ever-increasing cost of living to political instabilities and staffing issues, finances are a bone of contention for many business owners across the globe right now. It can be difficult to understand how to price your services in a manner that acknowledges their value and pays your business fairly without upsetting your loyal...

As a salon, clinic, or spa owner, it can be difficult to navigate the tax world, especially at year-end, when financial reporting and planning are paramount. To help you streamline the process and reduce this stress, this bite-sized, year-end financial checklist is designed to help you organise your taxes coherently and identify where you can take advantage of legal tax breaks to reduce costs.  Bo...

In today’s marketing world, content is constantly vying for attention – and visuals have never been more important. For salons, clinics, and spas, visual marketing isn’t just about pretty pictures – it’s about creating an experience that resonates with your audience. Visuals can make or break clients’ first impressions of your hair and beauty business, whether it’s a stunning Instagram feed, eye-c...

Goal-setting isn’t just a business buzzword – it’s a proven strategy for driving performance and motivating teams. As a salon, clinic, or spa owner or manager, you already understand the importance of aligning your team around shared goals. The real challenge, however, is in setting the right targets – ones that inspire and empower your team, while remaining achievable and measurable. Whether you’...

In recent years, the dynamics of marketing have changed. In the early 2000s, celebrity endorsements dominated the scene: Emma Stone for Revlon and Eva Longoria for L’Oreal Paris, to name but a few… however, now more than ever, influencers are growing in popularity as the must-have marketing tool in the hair and beauty industry.  Why? Because in an ever-evolving digital landscape, influencers are m...

Did you know that an estimated 1.8 billion people around the world experience some form of disability? That’s around 13% of the global population. Many of whom are or could be, your clients. If your salon, clinic or spa is not accessible for people who have a disability, it means that you could be alienating a large number of potential clients without even knowing. As we explain the definition of...

Welcome to The Pulse, your quarterly Phorest news round-up bringing you the latest industry insights and updates. In this edition, we cover various topics, from industry celebrations to big trend predictions and some articles to get you thinking. To read the blog, click here . Published on November 11, 2024 by The Phorest Team How SMEs Can Use Founder-Generated Content To Connect With Customers Th...

Welcome to The Pulse, your quarterly Phorest news round-up bringing you the latest industry insights and updates. As we move towards the end of the year and plan 2025, we’ve curated the latest insights, trends, and some Phorest client news that we think will enlighten and inspire you and your team.   To read the blog, click here . Published on November 11, 2024 by The Phorest Team   L’Oreal Unveil...

Welcome to The Pulse, your quarterly Phorest news round-up bringing you the latest industry insights and updates. We understand that it can be difficult to know where to look when it comes to business, industry, and salon software news, which is why we’ve put together this monthly newsletter complete with a few must-reads for you, all in one place. So grab a coffee, sit back, relax, and dive into...

Welcome to The Pulse, your quarterly Phorest news round-up bringing you the latest industry insights and updates. We understand that it can be difficult to know where to look when it comes to business, industry, and salon software news, which is why we’ve put together this monthly newsletter complete with a few must-reads for you, all in one place. So grab a coffee, sit back, relax, and dive into...

Opening a second business location doesn’t come without its challenges. Moving from a single to a multi-location business can be tough and must not be done without a robust strategy in mind. In an interview conducted by Avril from the Phorest team, Nate — owner of Luxe Lancaster and Luxe Lititz, two full-service hair and beauty salons located in Pennsylvania, USA— offered some valuable insights on...

In a world where cyber threats and data breaches are more pervasive than ever, keeping your salon, clinic, or spa protected, both online and offline, is crucial. Salon clients are becoming increasingly conscious of how their personal information is handled, and as a business owner, it’s your responsibility to protect them.  At Phorest, we’re committed to safer software solutions for the profession...

You’ve built a thriving business in the professional hair and beauty industry, managing a great team and maintaining a loyal clientele. But as your business grows, balancing appointments, staff performance, and client retention becomes increasingly complex. That’s where Phorest’s AI-powered features and smart technology come in. More than just automating tasks, Phorest gives you intelligent tools...

Running a successful salon, spa, or clinic business involves more than providing outstanding services to your clients. Behind the scenes, business owners often overlook the importance of solid financial management. This is where an accountant can step in, transforming your salon, clinic, or spa’s financial health and setting it up for growth and economic sustainability. Accountants do much more th...

Join us as we delve into the growth lessons stemming from the inspiring journey of Lia Hakim, the visionary founder of Hott Salons in New York. Hear about how she followed her instincts to create a thriving business that empowers her team, how identifying a gap in the market led to transforming Hott Salons into a full-service beauty destination and much more! To read the blog, click here . Publish...