The Pete Primeau Show

In this episode, we sit down with Doug Krinsky, the Director of Sales at 3Z Brands, whose over 40 years of experience in the mattress industry have been defined by innovation, relationship-building, and a commitment to service. Doug shares how a mindset of giving—whether through time, expertise, or support—can drive stronger client relationships and ultimately lead to increased sales. From working...

In this episode, we explore the intricacies of having more effective sleep conversations with the seasoned Karen Converse. With over 20 years of experience in sales, marketing, training, and business management within the retail sector, Karen brings a wealth of expertise to the discussion. As an independent representative, she offers invaluable insights into navigating these conversations regardle...

In this episode, we talk with Kristina Espinoza, Account Executive at King Koil Licensing Company, Inc., about the essential tool that every store owner should be mastering to boost their business. Drawing on over 10 years of experience starting from retail mattress sales to her current wholesale role, Kristina shares valuable insights on how leveraging this key tool can transform store performanc...

Brent Batterman returns with a bang—just in time for one of the biggest retail weekends of the summer. With over two decades of experience in the mattress industry and a history of transforming sales strategy at Mattress Firm, Brent is here to help you elevate your July 4th performance.   In this episode, he breaks down what it takes to drive major foot traffic, boost approval rates, and turn your...

In this episode, Pete sits down with his wife and business partner, Jenny Primeau, Vice President of Primeau Furniture Sales. With over twenty years in her role and a strong background in accounting, Jenny has been instrumental in supporting the company’s dealers and vendors. Her unmatched attention to detail and ability to get things done have earned her universal respect throughout the furniture...

In this special Ask Pete edition, Pete turns over hosting duties to top podcast producer Chris Stone for a lively, interactive session driven by listener questions from the mattress industry community. From the challenge of paying bills during tough times, to managing inventory and creating a customer experience that sparks true word-of-mouth, Pete doesn’t hold back on candid advice gleaned from 4...

What happens when price wars are killing everyone's margins? Pete sits down with two industry heavyweights who've seen it all—and lived to tell about it.   Michael Magnuson from GoodBed brings the data that'll make you rethink everything about how customers actually shop for mattresses (spoiler: it's not just about price). Mark Quinn from Shifman Mattress has been in the trenches for decades—retai...

In this episode, we’re joined by Vernon “RJ” Williams and Tara Day, the powerhouse co-owners of Jacksonville Bedding Mattresses and More. Together, they dive into what it really means to build a business rooted in trust, service, and—most importantly—authenticity.   RJ shares his 10+ year journey in the sleep industry, his passion for helping people overcome serious sleep challenges, and how he ba...

What if the mattress industry's top minds solved your biggest challenge this Friday? 'Win The Weekend With Pete & Friends: Live!' is where mattress moguls reveal their playbook, troubleshoot obstacles, and celebrate victories—all in real-time. Every Friday at 1PM EST, this exclusive mastermind transforms industry rivals into collaborators. Not just another webinar mastermind—it's your competit...

In this episode, Pete takes the spotlight to answer your burning questions in a special "Ask Pete" edition. Stepping in as both host and producer, Chris Stone joins the conversation as we dive deep into the mattress and furniture retail landscape. From analyzing the competition to uncovering how consumer attitudes toward sleep are evolving, we explore the shifts shaping the industry. We’ll also re...

In this episode, we welcome Carson Vincent Heady, a seasoned sales leader with a track record of success at Microsoft, AT&T, Verizon, and T-Mobile. Carson is the best-selling author of the Birth of a Salesman series and has been recognized as a top global sales guru, award-winning social seller, and frequent guest on leading sales and leadership podcasts.   He shares powerful insights from his...

In this episode, we explore the world of better sleep and smarter shopping with the dream team from Sweet Dreams Furniture and Mattress. Joining us are Greg Law, the passionate owner with 23 years of experience serving the Charlotte and Lake Norman communities; Andrew Schlesser, affectionately known as "Matt Man – the Sleep Superhero" and store manager; Jimmy Hurtado, a dedicated senior team leade...

In this episode, we’re joined by Andrea Waltz and Richard Fenton, co-authors of the bestselling sales classic Go for No!, which has sold over 500,000 copies and remained a top 50 Amazon sales book for more than 14 years. As expert speakers and virtual trainers, Andrea and Richard work with B2C and B2B sales organizations to help professionals shift their mindset, embrace rejection, and ultimately...

In this episode, we’re joined by Ken Akers, Partner at Midwest Sleep—manufacturers of trusted mattress brands Restonic and Spring Air. With over three decades in the mattress industry, Ken shares his incredible journey from starting out as a Sales Rep to becoming an Owner and Partner. We dive into his career evolution, the lessons he’s learned along the way, and what it takes to build a lasting le...

In this episode, we’re joined by Patrick Tinney, a seasoned sales expert and the CEO of Sales Gorilla. With over 30 years of experience and a track record brimming with success stories, Patrick is recognized as a preeminent authority in business negotiation and sales strategies. He has orchestrated multi-million dollar media sales and negotiation solutions for some of Canada’s largest advertisers....

Pete's in the hot seat with your burning questions in this "Ask Pete" special. Joined by Producer Chris Stone, who steps in as host and producer of our conversation, we're diving deep into the world of mattress and furniture retail, discussing everything from shopping competitors to the surprising changes in how people think about sleep. We'll unravel key topics like tariffs affecting the industry...

In this episode, we sit down with Chad Fischer, an experienced Bedding Director with a wealth of expertise in the management consulting industry. Chad has a proven track record in customer service, sales, retail, and strategic planning. He shares his valuable insights on business development and how these skills are shaping the bedding industry. Join us as Chad discusses the evolving challenges an...

In this episode, we're joined by two remarkable guests. Scott Vaughn, the owner of Wingo Coaching, brings his extensive experience in coaching and business strategy to the conversation. Meanwhile, Scott Bidwell, a seasoned marketer and business expert with over two decades of experience, offers invaluable insights drawn from his work with both non-profit and for-profit ventures. Tune in as they sh...

In this episode, Michael Magnuson, Founder and CEO of GoodBed, opens up about his entrepreneurial journey and the creation of GoodBed, an online platform designed to help consumers make informed decisions when purchasing mattresses. We dive into the challenges and opportunities within the mattress industry, how e-commerce is reshaping the way people shop, and the innovative solutions GoodBed provi...

In this episode, we sit down with Chris and Kylie, the dynamic duo behind Cumberland Furniture Outlet and the newly opened Cumberland Furniture and Mattress Gallery in Somerset, Kentucky. With over 27 years of experience in the RV business, Chris has transitioned into retail ownership alongside his wife Kylie, where they’ve built two successful businesses. Kylie brings a wealth of experience to th...

In this episode, we sit down with Jon Piett, the CEO of Modern Mattress and the Founder of LOTUS Sleep Products, to explore how his leadership is driving innovation in the mattress industry. Jon shares his vision for Modern Mattress, a company dedicated to improving lives through high-quality sleep solutions. He discusses how empowering his team and focusing on cutting-edge design has led to mattr...

In this episode, we welcome Aimee Griffiths, a seasoned expert in the bedding industry with over two decades of experience. As a passionate sales leader and advocate for health and wellness, Aimee is on a mission to revolutionize sleep and help people live better lives. As founder of Rise Lifestyle, she curates luxury home products that optimize rest and recovery.   Aimee shares insights on the sc...

For over 43 years, Pete Primeau has traveled more than two million miles to master the art of selling greatness in the furniture and mattress industry. Now, he's sharing his proven strategies to help you succeed before, during, and after the sale in his new book “Miles & Miles Of Retail Selling Greatness.”   This is a very special book launch event that will include many of the amazing contrib...

In this episode, we chat with Matt Smith, Owner of Snooze Mattress and author of Cereal Dadpreneur. A veteran of the mattress industry, Matt is known for his energy, creativity, and visionary approach to business. He shares insights on entrepreneurship, building a successful brand, and balancing family life with running a business. Tune in for an inspiring and practical conversation!   👤Connect w...

In this episode, Pete Primeau reflects on the latest trends and key takeaways from the Vegas Market. He dives into the importance of networking, taking customer feedback seriously, and constantly learning from industry pros. Plus, Pete shares actionable tips for stepping up your sales game in the mattress industry. Whether you're a newcomer or a seasoned professional, Pete’s insights and stories f...