Martin Medeiros

The Persuasion Lab with Martin Medeiros

Business EN ↓ 136 episodes

We communicate our needs to the world using negotiation, persuasion, and influence. And how effective we are, determines if our needs are in fact met. Join us as our host Martin Medeiros reviews the latest research on these high forms of communication. This research gives you the agency and the power of living a future of your design.

Author

Martin Medeiros

Category

Business

Podcast website

www.thepersuasionlab.com

Latest episode

Jun 10, 2026

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Episodes

#136: How AI and Social Media Persuades and is Persuaded - By You: Why Negotiation, Persuasion & Influence Are the Skills of the Future 10.06.2026

SEGMENT 1 — The AI Disruption Landscape: Setting the Stage SEGMENT 2 — The Data Is Clear: Human Skills Are the Last Frontier SEGMENT 3 — Why AI Cannot Replace the Human Negotiator SEGMENT 4 — Persuasion & Influence: The Science Behind the Skill SEGMENT 5 — Negotiation in a World of AI Agents & Algorithms SEGMENT 6 — Societal Evolution: Why This Is Bigger Than Business SEGMENT 7 — Practical...

#135: Jason McCracken 21.05.2026

Support the show If you like the content, please   Support the show Subscribe to and attend the Negotiation DoJo classes here . Share this episode in your social networks. 

#134: Jeff Doolittle – Leadership in Applying Influence, Persuasion and Negotiation to Software Engineering in a New AI World 07.05.2026

Welcome to the Persuaion Lab! I am honored to have Jeff Doolittle on the show, a veteran software architect with over 25 years of experience whose core mission is helping make good software professionals great. He currently serves as a Distinguished Engineer and Principal Architect at Trimble. Throughout his three decades in the software industry, Jeff has tackled complex business challenges, prev...

#133: Hale Forster, PhD – Behavioral Science and the Environment 15.04.2026

Support the show If you like the content, please   Support the show Subscribe to and attend the Negotiation DoJo classes here . Share this episode in your social networks. 

#132: Sam Imperati – Mastering Resolution, Not Just Settlement 01.04.2026

Sue or Settle? Negotiating out of litigation with Sam Imperati-  trial attorney, judge (pro tem) and meditator . Join Martin Medeiros in The Persuasion Lab with his very special Guest, Sam Imperati,  for this information packed episode for anyone facing litigation and looking for alternatives or insights how to engage in litigation productively. Sam Imperati, is the Executive Director of ICMresolu...

#131: Construction Industry Negotiation with Workforce Technology Compliance with David Ward: CEO of Safe Site Check In 11.11.2025

https://safesitecheckin.com  We are now taking applications for the Negotiation DoJo Ⓡ powered by The Persuasion Lab(TM), where you can build negotiation muscle memory in any situation.  David Ward is a serial entrepreneur and has the task of using non-technologists in the Construction Industry to Use Technology to Deliver Safer, Better and Cost Effective Building Projects If you like our topics,...

#130: John Jackson: Persuasion and Cybercrime with Bytagig CEO John Jackson 28.10.2025

We are now taking applications for the Negotiation DoJo Ⓡ powered by The Persuasion Lab(TM), where you can build negotiation muscle memory in any situation.  John Jackson joins us as CEO of a nationwide managed information technology services company. For more information of Bytagig, check out: https://www.bytagig.com / If you like our topics, sign up for our newsletter here . Got questions about...

#129: Terry Beard 25.02.2025

We are now taking applications for the Negotiation DoJo Ⓡ powered by The Persuasion Lab(TM), where you can build negotiation muscle memory in any situation.  Description and application here .   If you like our topics, sign up for our newsletter here . Got questions about the lab? Let us know at martin@negotiationstrategist.com.  The host and our guests anonymize case studies, stories, and example...

#128: Negotiation DoJo 14.10.2024

We are now taking applications for the Negotiation DoJo Ⓡ powered by The Persuasion Lab(TM), where you can build negotiation muscle memory in any situation.  Description and application here .   If you like our topics, sign up for our newsletter here . Got questions about the lab? Let us know at martin@negotiationstrategist.com.  The host and our guests anonymize case studies, stories, and example...

#127: Ryan Dunlap of Conflictish: From the Pulpit, to SWAT Hostage Negotiator to Business Leader. 05.02.2024

We are honored to have Ryan Dunlap in The Perusasion Lab; with more than 200, 000 followers on social media, Ryan's well produced content " Conflictish " helps deal with inevitable conflict humans experience. And Ryan knows conflict in the extreme. With more than 20 years of combined law enforcement, ministry, and executive leadership experience, Ryan Dunlap is a highly sought-after...

#126: Greg Wooldridge: Influencing Top Performers from the Commander of the Blue Angels 06.11.2023

Greg, the “BOSS,” Wooldridge is a former U.S. Navy Blue Angels pilot and the only 3-time Commander in the history of the Blue Angels. Few executive leaders have had the tenure Greg Wooldridge has as the leader of one of the highest-performing teams in human history. He didn't just lead; he pushed the edge of the envelope on performance.  Greg advises and acts as a keynote speaker to the large...

#125: Work life balance with Amy Eliza Wong 19.06.2023

Link to Amy's book: https://www.alwaysonpurpose.com/book/living-on-purpose/ We are now taking applications for the Negotiation DoJo (TM) power by The Persuasion Lab(TM), where you can build negotiation muscle memory in any situation.  Description and application here .   If you like the topics we discuss, sign up for our newsletter here . Got questions about the lab? Let us know at martin@neg...

#124: Communicating your needs in a relationship with Meegan Harp 25.04.2023

We are now taking applications for the Negotiation DoJo (TM) power by The Persuasion Lab(TM), where you can build negotiation muscle memory in any situation.  Description and application here .   If you like the topics we discuss, sign up for our newsletter here . Got questions about the lab? Let us know at martin@negotiationstrategist.com.  The host and our guests anonymize case studies, stories,...

#123: Bproud with Jospin Mugisha 10.04.2023

Listen in to Jospin Mugisha as I chat with him about moving to Oregon as a young child and his journey to founding Bproud with his cousin. Check out Jospin's website: https://www.bproud.shop/ You can also find the bproud instagram page here: www.instagram.com/officialbproud We are now taking applications for the Negotiation DoJo (TM) power by The Persuaion Lab(TM), where you can build negotia...

#122: Persuading Humans to be a Multiplanet Species: An Interview with Astro Nuclear Engineer Dr. Chris Morrison 06.03.2023

We are now taking applications for the Negotiation DoJo (TM) power by The Persuaion Lab(TM), where you can build negotiation muscle memory in any situation.  Description and application here .   If you like the topics we discuss, sign up for our newsletter here . Got questions about the lab? Let us know at martin@negotiationstrategist.com.  The host and our guests anonymize case studies, stories,...

#121: High Risk, Higher Stakes- Negotiating during International Crisis with Calvin Chrustie 09.02.2023

 Calvin Chrustie spent over three decades working at resolving wicked problems in high risk environments. He spent several decades in international law enforcement in the area of complex international investigations, international hostage negotiations, intelligence, conflict management, and other high risk operations, always focused on managing the 'human element' within operations.  His...

#120: ESG and Persuasion with Professor Taylor 02.02.2023

In The Persuasion Lab this week I am honored to have Alison Taylor, Clinical Professor at New York University Stern School of Business, Executive Director at Ethical Systems, and author of a book to be published by the Harvard Business Review Press. Professon Taylor provides an in-depth perspective on how business influence by doing the right thing in a turbulent world.  Professor Taylor is a glob...

#119: Dr.Larry Sherman 14.01.2023

Today's guest is Dr. Larry Sherman; among his many accolades, he is a Professor at Oregon Health and Sciences University and has taught at the OSHU Medical School. Dr. Sherman specializes in Neurodegenerative diseases. What does your brain look like on empathy? We discuss the physicality of the brain and how what we do in a negotiation is activated, and how to perform better, neurologically s...

#118: DEI at the workplace with Dr.Washington 20.10.2022

Today's guest is Dr. Ella F Washington. Dr. Washington is a recent author, managment professor, Inclusion scholar and practitioner as well as CEO of Ellavate Solutions.  She has worked with many different groups to close the gap on DEI. Check her book out here!  Stop leaving money on the table. Join the Persuasion Lab! www.thepersuasionlab.com If you like the topics we discuss, sign up for ou...

#117: 4 Things You can Do to Improve Your Computer Security with Kathel Kelton 13.10.2022

In the spirit of October being Cyber Security Awareness month my guest today is Kathel Kelton. Kelton has over 20 years of IT experience and is currently the Director of Cyber Security Services for Aldrich Technology Improve your Computer Security Now: 1. multifactor authentication 2. Strong password 3. Update your software (Operating system etc..) 4. Use a VPN Stop leaving money on the table. Joi...

#116: Deep Listening with Oscar Trimboli 06.10.2022

My guest today is Oscar Trimboli. He is the host of award winning podcast Deep Listening and an excellent keynote speaker. This episode will offer insight into everyone's inactivated super power. The power to listen. Throughout the episode you will learn how to use this power. Check out Oscar's podcast and book here: https://www.oscartrimboli.com/ Stop leaving money on the table. Join th...

#115: Keeping the Peace with Hesha Abrams 28.07.2022

Today In the Persuasion Lab, I discussed with Hesha Abrams how to keep your head in stressful situations. Hesha negotiates and mediates conflict between the world's largest technology giants in Silicon Valley and beyond. We chat about many different factors involved in conflict resolution and disputes. Check out her book in the link below to learn more about problem-solving issues. Check out...

#114: Sterling Hawkins on the Road to Success 30.06.2022

On this episode of the podcast I am joined by Entrepreneur, Keynote Speaker and Author Sterling Hawkins.  Listen in as we discuss the journey of improvement. Check out his newly published book: Hunting Discomfort: How to get Breakthrough Results in Life and Business No Matter What Join the Persuasion Lab! www.thepersuasionlab.com Got questions about the lab? Let us know at martin@negotiationstrate...

#113: Persuasion and Emotion with Lee Carter 16.06.2022

Lee Hartley Carter is President of Malansky+Partners, a language strategy firm, an avid public speaker, and a regular contributor to Fox, Yahoo Finance, and MSNBC. Listen in to figure out how to use emotion in conversations for a desirable outcome. Check out her book here: Persuasion: Convincing Others When Facts Don't Seem to Matter Join the Persuasion Lab! www.thepersuasionlab.com Got quest...

#112: How Decision and Game Theory Help Your Negotiations: A conversation with guest Dr. Sperry 05.05.2022

How can AI determine a need before it happens? How can game theory and decision theory?  In this episode, I have a chat with Dr. Sperry Applied Scientist, and much more to discuss everything from artificial intelligence to game theory. Join the Persuasion Lab! www.thepersuasionlab.com Got questions about the lab? Let us know at martin@negotiationstrategist.com.  The host and our guests anonymize c...

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