The Paul Gough Show

This one is a live Audio Experience from a 3-Day Marketing Event I did In Alexandria, VA, recently with 10 amazing PTs…Listen in as you hear me talk about how I risked a “small chunk of downside” - for a “huge potential chunk of UPSIDE” - when I made the decision to flip my business from one that was “waiting for the phone to ring” all day - to one that meant our Marketing focused more on getting...

Something pretty big is happening at the Paul Gough Physio Rooms right now - and it's a shift in the way that we are using the combination of multiple marketing media to bring patients to my practice - I call it "The Wheel of Engagement" and although I've briefly touched on it in previous episodes of the Podcast, this is the Method explained in more depth than ever... it's a recording of a Webinar...

This is a highlight from a recent Mastermind Coaching call that I did with my amazing group……and in it, I talk about what I believe to be the biggest opportunity for significant business growth - and that’s in the “Follow Up”!I coined the phrase “The Fortune Is In The Follow Up” because I see so many businesses who, if they just took the time to follow back up with people who made inquires but did...

I love this question - simply because it really starts to separate the “solo-practitioners” - from the “business owners”. In the beginning of growing a business, no body really thinks about anything except paying the bills. At first you want to survive, then you want to enjoy some breathing space - and hopefully a couple of years later, you want to enjoy the fruits of your profits with a nice take...

I recorded this one for you following on from a “Facebook Live” that I did on the same topic… Talking about how to use technology to beat “THE MILL” like PT Clinics seemed to really hit home with my Facebook Community so I decided to extend what I had to say on the topic - and put it on this podcast for you. What’s important for you to understand is “what technology” actually is - and it’s things...

This is Part 1 of a Keynote that I gave on the very last day of my epic 7 week tour across the US - it was for the “Washington State Private Practice Section” at their 2017 Annual Conference held this year in the gorgeous little town of “Chelan”.The top-brass at W.S.P.P.S wanted me to speak about my experience of growing a private business in a country with a completely free socialist health care...

Even as my schedule gets busier - and my days get crazier - I never stop doing the one thing that excites me the most and that’s learning how to solve problems in my business…This episode catches some of that and was recorded live while driving home immediately following a 2-Day Mastermind Event that I attend in the UK at the beginning of every financial Quarter. I sat for two-full days with 7 oth...

This Keynote marked the start of a 7 week trip that took me from London > Austin > San Antonio > New Mexico > San Diego > Las Vegas > Phoenix > LA and up to Seattle! I got face-to-face with 1000’s of PTs (…and the worlds best Chiropractors) and over the next few weeks I’ll be sharing with you some highlights from the many talks that I gave… This is one of my favourite ever Keynotes because it was...

You’re about to listen to a snippet of another keynote that Paul gave to a group of PT Business Owners, live in Las Vegas. And in this Audio Experience, Paul introduces you to what he calls “The Wheel of Engagement”… the process by which you use multiple marketing Media to bring more new clients to your clinic. If you are using Facebook or Instagram, Google, or Email - or any other Media to intera...

In this Audio Experience Paul talks to you about how to help your patients - and staff - ask better questions. That might sound strange, but it’s true that most human beings don’t know how to ask questions when they are given the chance - and that’s a problem for Practitioners and Business Owners. Think about it - how many times do you ask someone “do you have any questions for me?” and they mostl...

Some PTs are still hanging to the arrogant notion that health-care professionals like us, “shouldn’t have to Market” for their clients. I have ZERO respect for anyone who thinks that way as it comes from a complete lack of understanding (pig ignorance!) of what Marketing actually is - and why it plays so a vital role in lowering chronic pain. Marketing is simply about building relationships - huma...

Every successful Physical Therapy Clinic has one thing in common - they are able to command DRASTICALLY higher prices than their competition. They are not only able to charge higher prices than most - they’re able to do it without the fear of loosing any patients. At my own clinic - the Paul Gough Physio Rooms - we are charging the equivalent of “$150” for a visit. When most of the private physio...

Listen in as Paul shares with you a segment of a recent 3-Day Marketing Event that he hosted in San Antonio... Listen right to the end to find out how to create a Marketing Plan that would help you leverage the attention that comes with big events happening in your niche such as the "CrossFit Open". Even if you are not targeting patients in the CrossFit community, the HOW you create a Marketing Pl...

Audio Experience: Here's a new addition to the Podcast - it's the "Paul Gough Audio Experience" and on this first upload I'm sharing with you some highlights from my recent Mastermind Coaching calls. I start with an explanation of how to motivate people to respond to your marketing ads and helping you to understand the journey that your patients go on to get to you...PLUS, finding your patients re...

Welcome to Episode 15 of the Podcast. In this Episode I share with you insights from my recent 3-Day Annual Planning Event. It’s January, and I’m fresh from spending 3 entire days with my Team - Planning our success in 2017. I’m a big believer that if you want to be successful, you’ve got to PLAN for it. Too many people are hoping and wishing - some even praying - but there’s not much strategic pl...

Episode 14: KEYNOTE: Recorded Live Inside a Top Las Vegas PT ClinicIn this 14th Episode of the Physical Therapy Business School Podcast I share with you a recording of a KEYNOTE that I did for the incredible staff of “Fyzical Therapy and Balance Centres” of Las Vegas. "RJ Williams" is the Manager of the clinic and he asked me to talk to all of the staff - admin and PT - so that they could better u...

In this episode (13) I talk about the need to build a business that factors in that people are at different points in their decision making process… This episode highlights the need for you to consider that NOT every single person suffering with low back pain is equal…Not everyone is comfortable or happy with starting a relationship with you with a 60 minute session - or at the same level of finan...

One of the benefits of getting face-to-face with my community (during my recent Impact Tour) is that I get to hear about the challenges and obstacles that you are living with - first hand! And one of those challenges - or complete obstacles - is the resistance that we can face from the people closest to us when we are trying to grow! Can you relate??It could be that you are thinking about quitting...

Episode number 11 of the Pt Business School Podcast is about how “words in the right order” help people to make better decisions… A guy named “Donald” has just influenced 60+ million Americans by doing it - so there might be something in it for us to learn from. Now, from the moment “Trump” arrived in the race, I knew privately that what we were seeing was something different……he is the first “pro...

The study that this is featured in this Episode is by:“Mckinsey & Co.” and involved over 11,000 people. Go to the findings here: http://www.mckinsey.com/industries/healthcare-systems-and-services/our-insights/debunking-common-myths-about-healthcare-consumerismBooks mentioned in the show are by the author and business coach Dr. Joseph Michelli - someone who I have long since studied and implemented...

In this Episode - 009 - I interview Andrew Vertson……Andrew is an ICONIC figure in the US PT Profession - regarded by most as the “go-to” guy when it comes to Practice Management and Metric advice. Andrew has quite literally been there, seen it - and DONE IT. He is a great PT who managed to take the leap to successful business owner, and having started his clinic from NOTHING 20+ years ago, now run...

Welcome to Episode 8 of the Physical Therapy Business School podcast……this is an episode in which I talk about how to “make sense” of the marketing process - and help cash PT’s see how they can use their marketing to help people make better decisions about their health. I share quite openly how I compete with a completely free socialist health care system……and how the secret to direct marketing su...

On this Episode I start to answer YOUR questions… …and two of them include: 1. “Is it a good idea to get patients to pay up front for all of their sessions?” - Oliver Cook, UK. And 2. “Is it a good idea to work under someone to learn better clinical skills FIRST, before you open your own practice?" - Anonymous, LA. The questions are great… …and the answers I give might surprise you a little - espe...

Welcome to Episode 6 of the “Physical Therapy Business School” Podcast…In this Episode I get to interview Dr. Jarod Carter – founder of Carter Physiotherapy in Austin - and host of the hugely popular Cash PT Podcast. Jarod is a someone who epitomizes what this show is all about……he’s a stunningly successful practitioner – his own schedule is always jam packed with clients and has been for 5 years....

In this Episode of the Physical Therapy Business School Podcast I’m joined by a very special guest……Her name is “Vicki Smith” and she was the FIRST and remains the longest standing staff member of my own practice. She’s now the REAL boss of the Paul Gough Physio Rooms and has been with me for 8 years now. In that time she has witnessed a LOT of changes to my business, the Paul Gough Physio Rooms…W...