The Paul Gough Show

So on this weeks show we are talking “KPI’s” - and more specifically, how I can get my staff more aware of what I want to us to achieve - and how each one of the KPI’s I have set, is actually effected…It is one thing to know your numbers - it is another to know what INFLUENCES how they appear. Basic cause and effect. The NUMBER you look at, that is the EFFECT. But the magic is understanding what C...

So this episode comes on the back of an “issue” in my clinic, caused by a lack of communication in my office, about what the difference is between a “sports massage” and actually “getting physiotherapy”…We have had a few patients lately asking for one but not the other and we’ve realized that they’re not always sure what the difference is. The reason it is important? Because the PRICE is different...

This one is epic - it is a recording of a live training attended by over 500 PT's and together we “blew-the-doors off” the stigma that comes with “selling in healthcare”…It’s for you if you are a cash-based business having difficulty with the, “Do you take my insurance?” question, or if you are just not that confident about selling your value or raising your rates…It’s most definitely for you if y...

I recorded this episode to help you if you’ve ever suffered from the ‘emotional rollercoaster’ that comes with making big decisions in your business…It could be hiring or firing new staff, running a marketing campaign (that doesn’t work) or committing to moving to a bigger premises that feels risky! These things are just 50/50 judgements that we make and they can often send us to the moon if we ge...

Most business owners are wanting a higher income from their efforts - I get that. But if you keep focusing on a higher income without asking “how do I use this income to get wealthy” - then you will always be working for a living harder than you could/should be. Doctors, Lawyers, Dentists, high-flying CEO’s - a lot of them make a very good living. They have a high income but not many ever get to c...

In this episode we are talking about you, your leadership skills and your company culture - as well as the importance of developing your staff as “people”.As your business grows, new stresses arrive…It becomes less about worrying where the new patients will come from, and more about finding and retaining the right staff. I’ve helped countless numbers of PT Business Owners grow their business from...

I’m excited to share this one with you…It comes right on the back of EP20 of the Podcast when I said there are so many “headline-readers” in our profession that think things like Direct Marketing can’t be done - even though they have-not even tried it…Take “Insurance based” PT businesses for example - bizarrely, there are still a LOT of those Owners who think that “Marketing doesn’t work” in healt...

So there’s a LOT of “BS” out there about how PT businesses should be run - most of which usually comes from people who don’t run successful businesses, (ironic!). This profession is RIFE with “headline readers” who will fuel hear-say about what works in business - or place limits on what can be done in business - and it gets said so many times that people begin to think that it’s actually true… Th...

This Audio Experience is an intimate recording of “Vicki” teaching a group of Top UK Physio Business Owners (at a recent Mastermind Event I held at my Clinic in Hartlepool…)Every 3 months I get together with a group of Top Business Owners (invitation only) - and because it’s held at my clinic, I take the chance to bring some of my amazing staff into the room and let the questions fly about what we...

“I’m ‘stuck’!” That’s what one frustrated Physical Therapist told me recently who wants to see more patients at her clinic, but the problem is, she doesn't have the money to spend on Marketing to make it happen! It’s a horrible position to be in. You don’t have the patient volume you want - and you know the solution to that is more Marketing, but you don’t have the thing that you need to be able t...

When the boss is away - the staff DO NOT get to play!…So last week I was vacation with my kids - I spent 10 days in the beautiful Island of “Tenerife” (South of Spain) and when I am not in the Physio Rooms, it is business as usual…Watch EP42 Here. And that absolutely includes the training that we do to ensure that our assets (my staff), are at the top of their game. Every Wednesday at 9.00am train...

It's been asked this question literally “100’s” of times in the last few months - “Paul, are Back Pain Workshops dead?”……as in, are the old-school “Back Pain and Sciatica” Workshops still effective?… My answer?: “I don’t think so!"Sure, one or two lucky PT's are still able to make Workshops “work”, but on the whole, we are definitely witnessing a decline in their effectiveness, and on this Podcast...

A reason, I believe, that so many Physical Therapist's are running into resistance from patients not-so-keen to pay out of pocket (or sign up for a full plan-of-care) is often because the ‘words’ they are using DO NOT mean enough to the patient they are trying to motivate into giving up their time and money… Remember - business is about SOLVING PROBLEMS and we will be rewarded as business owners f...

I love speaking in front of big audiences - and was thrilled to be invited as a Keynote speaker at Greg Todd’s “SSPT Live” Event recently in Florida, where the room was PACKED and the energy was HIGHH!This is one I think you’ll want to listen to more than once - I cover what I believe to be the most important skill set needed to be successful in business, how you communicate your value and the fun...

This Episode of the show is about how we improve the Marketing for our new Balance and Falls Classes......but more than that, it's about having the confidence to just start something and improve it when you get the results. You're going to learn about how I use what the participants of our early Balance and Falls classes SAY about our classes to improve the Marketing to bring in more attendees in...

In this Episode of the Paul Gough Physio Rooms show I continue my conversation about “Discovery Visits” - and how to convert more of them! This week, I bring my Physio Team’s attention to the important concept of making the patient aware that their problem is a familiar one to us - specifically, to use words “we hear this story all the time”! Those are 7 magical words that used together make a pat...

If you want to make Direct Marketing work, one of the things you’re going to have to get good at is increasing conversions at something that I call “Discovery Visits” or "Free Tasters"…These sessions act as the “bridge” in-between your Marketing Campaigns - and your prospective patient actually paying for a first session. They’re super important - because it’s almost impossible to make Marketing f...

I kick off every financial quarter with a Private Mastermind Meeting with some of the best business owners in the world…It's the end of my “Q3” Meeting and I’m driving back to my home town of “Hartlepool”, reflecting on my learning from the event. I think the biggest thing I learned this time was the importance of “strengthening your assets…”Assets put money in your pocket - and when you bring you...

Here's a new Episode of the Paul Gough Physio Rooms show...…this one is filmed on location at Seaport Village, “San Diego”.In it, I talk openly about the primary reason for the Marketing activity that I do at my clinic. While everyone is talking about using Facebook or Google to “get new patients” and then is left wondering why it doesn’t work, or blaming the company responsible for setting it up...

“How To Deal With Hassle Clients Who Are Not A Good Fit For Your Clinic” | EP:036Here’s a brand new edition to the Podcast…Because so many people have told us they’d like to be able to listen to the Paul Gough Physio Rooms show on the go - we’ve taken note, and made it available for you to download on audio. This is the first episode of the show(episode 36)going up on the podcast filmed live from...

Everywhere I go people talk to me about “systems”. What’s more, they all want to know what I think about “Infusionsoft” - the CRM software that I use to quite literally, RUN the entire Paul Gough Physio Rooms. I’ve spent years looking for the right software to run my business and I’m pleased to say that I found it in Infusionsoft. Truth be told, I couldn’t live without it and it’s the single piece...

In this Audio Experience I talk a little about Facebook - and how it’s changed so rapidly lately as a source of new leads for a Practice…As well as that, I talk about how in the world of Direct Marketing, it is becoming increasingly more difficult to pin-down EXACTLY what activity you did, was responsible for the call…That doesn’t mean it isn’t working - it’s just getting harder to track. Big diff...

On this Audio Experience I create a Marketing Campaign, and specifically, the “hidden language” that is required to make any Campaign a success. It’s recorded live at an event I hosted recently - and I use the example of a “CrossFit Box” that to me, and the majority of the people seeing the ad, wouldn’t mean a lot to (as we are not all “CrossFitters”)…However, if I was a “CrossFitter”, then it wou...

This episode of the Audio Experience is about raising rates - and how to do it by following the “P+E = Logic Formula” that I have lived by since I first studied it…This is one of my favourite audio clips - as it features two PT’s in the same room with me (at my 3-Day Marketing Event) whose clinics were just two blocks away from each other in the D.C Area… and yet, both were charging wildly differe...

In this one I share an insight into how I am better able to justify being away from my family whenever I have to attend an event or a seminar…I do a lot of travelling - often transatlantic - and I am always fighting with obvious “pain” of leaving my kids (and business) whenever I have to spend days away at a seminar or an event - even though I know it is necessary for my personal development and b...