The Paul Gough Show

This one is part of my talk to a room full of 100 business owners that were attending my Mastermind Event. I am reflecting on an amazing Day 1 and sharing my insights and take-aways from what I learned from the previous day. These podcasts are always my favourite to share as I believe post-reflection on what has been learned, is actually where the learning takes place. Enjoy the episode and if you...

In this one I was invited to speak at the annual American Physical Therapy Association Private Practice Section Conference - attended by 10,000 private practice owners from all over the globe. I spoke candidly about why so many clinics at the event are “hitting a brick wall” with their business growth and shared some of the secrets I’ve learned about cash-pay marketing and how it has revolutionise...

This one is a recording of another “fire” global seminar that I gave to over 1000 PT's who attended my live training recently. I’ve learned that to be ultra successful in the cash-pay setting you have to have “authority” in abundance – but as you will soon see, “authority” has nothing to do with credentials or experience, and it has everything to do with how you use your marketing to show people t...

Here's the third instalment of this years Annual Planning meeting with the Paul Gough Physio Rooms team - in this one I talk about something that Warren Buffet describes as the "8th Wonder of the World" - the Compound Effect. Understanding how little things consistently done right in my business, in my financial investing and generally in my life, all add up to make a huge difference. It has been...

So here is part two of the mini-series of footage from my clinics Annual planning event at my clinic in Hartlepool - in this one we are talking about the opportunities to sell more products and services, the importance of "following up" and asking the right questions to ensure that only the right (perfect) clients make their way into the clinic via our very generous offer of a "Free Discovery Visi...

This is the first in a mini-series of footage that I am sharing with you from 2018’s annual planning event. This is the first morning of the 3-day event and you’ll hear me talking to the team about what we did well - and not so well - the year before. Enjoy part one of the 1 meeting and look out for more coming your way soon. And, if you haven’t done so already, be sure to check out my new “Cash C...

So here’s part two of the discussion that I had on the morning of Day 2 (of the 3-day Marketing Workshop from New Orleans…)In this one you’ll hear us discuss the importance of recognizing your patients "true intent". I’ve said it many times that not all patients are created equal - and they don’t all arrive equal either. One distinction you can often make between a patient who is ready to go (and...

This one is a recording of a great discussion that took place during my recent 3-Day Marketing Bootcamp in New Orleans…It’s the morning of day 2 - listen in as the room reflects on the learning that took place the day before, specifically the importance of picking an ideal client, giving you the bets chance of being successful. What does that mean? It means that so many businesses decide who they...

This one comes to you on the back of an incredible few weeks touring around the US, promoting the new "Cash Club" community, launched on the back of the Podcast (Full details here: www.ptprofitacademy.com/cash-club)…In that same time I’ve interacted with 100’s of PT business owners and I’ve been able to reflect upon the conversations - nearly all to do with how their businesses are performing "bel...

In this one I answer a great question I was recently asked by a Chiropractor from New Jersey: “Why do so many cash-pay clinics struggle to scale?”…I thought long and hard about the answer (a sign of a great question!) and in this episode I share with you the “7” reasons why I believe that clinics might struggle to “scale”. The answer is much deeper than what most people believe is the reason - whi...

This week in my media office we’ve been preparing the video and audio from the incredible 2-Day Sales and Conversions Bootcamp that took place in San Diego in December (www.ptprofitacademy.com/sales).This audio experience is the first part of day 2's opening session - you’ll hear me reflecting on what the “65" PT's in the room learned the day before…Specifically: what and how people really buy fro...

This one is from my most recent UK Mastermind held at my clinic in January…Whenever I hold these events at my clinic I use the opportunity to bring my key-members of staff into the room and let them share their perspective on the things that we do to make the 'Paul Gough Physio Rooms' so profitable. In this one, I brought in Vicki Smith. If you are not familiar with Vicki, she manages the clinic f...

This one is a segment from a recent Mastermind 2-Day Meeting, that I held at my clinic for a group of top UK physio business owners. You’ll hear me talk candidly to the room about how, when it comes to “culture”, you quite literally, get what you tolerate! If you tolerate back-biting or gossiping in your office, you’ll get it. If you tolerate employees arriving and leaving early or late, you’ll ge...

This one is a warm-up to an exclusive online program that is starting in a couple of weeks - my “PT Business Growth School” Program which is all about how you create the right systems in your business in less than 6 weeks. www.ptprofitacademy.com/growth-school .The episode highlights the importance of "LEVERAGE" - and how, if you want to move from a tired and stressed operator of your clinic - to...

This one is about recognizing that certain things in your business - things that once gave you a predictable rush of gratification or excitement - won't do that forever. But that does not mean they are not important. "Getting Rich Is Boring" is something that I brought to your attention in Episode 24 - it has been one of my most listened to episodes. But I am not 100% sure that everyone who listen...

This one is a ‘sneak-peek’ of the type of business coaching that I give in my “4% Club”, Mastermind Program… (To join Paul Gough's Mastermind, go here: www.ptprofitacademy.com/mastermind)So many of you are getting in touch to ask what is involved in the Program that I am letting you in on “45” minutes of one of the weekly calls that I do with my amazing group of now 60+ business owners that makes...

In this episode, I reveal how I was able to spot a bad habit that had crept into my business - just by keeping a closer eye on the clinics KPI’S. I noticed a drop in the average visit and the amount each patient was spending and I was able to track it back to the physio's NOT doing a great job in the initial evaluation…In this episode watch and learn as I talk to my staff about getting the first s...

It is just about the end of 2017 and so I decided to spend a full day thinking and reflecting about what I had learned in 2017. I asked my self this growth question: “What do I know more about now that I did not know 12 months ago?” ...and this podcast episode is what I came up with. On this one I cover what I consider to be the most important lessons that I have learned either my self directly -...

So this one comes on the back of spending two days at my Sales and Conversion Bootcamp in San Diego - with 63 PT Business Owners. The whole focus was on getting better at sales - and ultimately converting more cash-pay patients at higher prices...To be successful in your cash-pay clinic, it’ll really come down to how you answer this question: “How do you get someone happy to pay MORE (and in cash)...

It’s that time of the year when I am beginning to think about my Marketing Plan for 2018 (...have you got yours?)As well as spending 3 days on my “ANNUAL PLAN” (with all my staff where we cover all aspects of the business and set goals for all departments…)…I also dedicate a full 3 days crafting a “MARKETING PLAN” that will act as a “GPS” taking me directly to my financial goals in 2018.I think It...

This one is recorded live in front of a packed room in Clearwater, Florida, choc-full of America's top Physical Therapy Business Owners looking for Marketing Strategies...Listen to the entire keynote that Paul Gough presented on "How The Worlds Most EFFECTIVE Physical Therapy Business Owners Think and Work"...If you are new to Paul Gough's work in helping Physical Therapy Business Owners improve t...

This Podcast is fast becoming a log of my “awareness”, “memos”, “notes to self” - a digital record of where I was and what I was thinking at that phase of my life. All pretty powerful stuff that I am so happy to be able to share with you…In that respect, this podcast serves me just as much as it does you and that is because before I hit record, I have to force myself to sit and think about what I...

It’s always my pleasure to be asked to come to your clinic and staff train - and when it is the home of Greg Todd, it is all the more exciting…I listened back to this episode on a flight from Orlando to Houston, Tx, the day after I recorded it and it is choc-full of even more valuable lessons than I remember giving…I spoke to "Team Renewal" for nearly an hour - and we covered a lot of things from...

This Episode is for anyone who has ever made a decision that they later went on to regret… (So, literally, everybody! Lol)When you stop to think about it, the reason so many don’t get the level of wealth or income that they want is simply because they make STUPID decisions. I bet if you could rewind the clock 5 or 10 years and reverse all of the bad decisions you have ever made - you would be a lo...

This one is live from Manhattan where I spent the afternoon with one of the top clinics in NYC - “Prehab”…This turned out to be a great couple of hours meeting with the awesome staff of Prehab and I’m glad I’m able to share some of it with you…Listen in as I talk about why; just because they’re “higher earners”, doesn’t mean they have money available… why “care credit” puts people off… the reason...