The Paul Gough Show

This episode is taken from a weekly coaching call with my Physical Therapy Mastermind group (the 4% Club) - and I answer the question, "how do I give my staff more confidence?" ...The answer may not be what you're expecting 😉 Enjoy the show! Be sure to hit subscribe, and leave your comments over on twitter by tagging @thepaulgough, or by using the hashtag #AskPG -------- Subscribe to my YouTube C...

Today's podcast was recorded in a room full of PT's at a clinic Mastermind I held in Charlotte. Listen in as I discuss:   - How to convert more people to paying patients in the Discovery Visit  - Why money is never the issue and what makes people happy to pay higher prices   - And, why you need to market and speak to small pockets of people -------- Subscribe to my YouTube Channel f...

 The reason why I believe so many Physical Therapist's are running into resistance from patients not-so-keen to pay for their services is often because the ‘words’ they are using DO NOT mean enough to the patient they are trying to motivate into giving up their time and money… It's easy to forget that people have no idea what Physical Therapy IS or DOES when we've been doing it for so long. I...

On this episode of Paul on Fire I put to bed a story I hear ALL the time in a recent coaching call with my Mastermind group. The old story of PTs who have told me that they’ve gotten leads from their Website, Google, Newspapers, Facebook - even Doctors and referrals from past patients - and they just don't understand why they can't get them on schedule! If you think you have a marketing problem an...

In today's episode of the Paul Gough Audio Experience I answer a question that was asked on a call with my accelerator program students. Listen in as am asked “What should I say to people who are asking why my office visits are so expensive?” I explain to my accelerator students why it is important to maximize your communication skills with your patients, and why your clinical skills will get you...

Today's podcast is from a staff training I recently had here in Hartlepool, UK.  In this one we look at how to APPEAR more confident when you're talking to patients. The thing that makes the biggest difference to getting patients to buy in is NOT what you know - but how confident you appear about what you know. You are in charge of that.    Listen as I teach my staff about bad examp...

Happy flashback Friday! Today’s episode of the podcast is from a call with a past Business Growth School class. Listen in as I answer a question on how to market to patients over the age of 50. I share professional tips that I used and personal stories that helped me realize what makes peoples mindset shift into making decisions on their health.  ------ Subscribe to my YouTube Channel for Dai...

Today's episode is taken from a coaching call I had during an old BGS course. One of my students was curious if she should have more than one Unique Selling Proposition.  Listen in to see what my answer to her was, and how I detail what a consumer’s mind is like. Their desire for instant gratification, and how it makes our jobs as Physical Therapists that much harder.   If you would like...

 It’s safe to say that I didn’t hold back during this podcast...   On this one my staff have caught a moment where I go “on fire” during a call I had with my students of my Accelerator Program about why even if you have ALL of the clinical skills in the world - you'll get stuck if that's all you rely on.   Turn it up, and enjoy the show!  Subscribe to my YouTube Channel fo...

Today's episode is from a recent coaching call that I had with my 4% Masterminds. I was asked a question in relation to hiring, "Should I hire a full-time or a part time PT?". Listen in as I breakdown my method of hiring and how I helped him think differently in his hiring method.  I hope you enjoy! And, if you have gained anything from listening to my daily podcast, please leave a review ove...

Today’s episode of the Paul Gough Audio Experience is a behind the scenes clip from a coaching call I had with PT Business owners in my 4% Club Mastermind. During my coaching calls I am known to get passionate about the questions that my students ask, some would say I go “On Fire”. Listen in as I am asked “Should You Talk To Patients About Treatment Plans?”, I pull from my experience as a soccer p...

This episode of the show was recorded on the day that my practice manager Vicki Smith celebrated 10 years of working at the Paul Gough Physio Rooms.  In my humble opinion, Vicky is the definition of a front desk SUPERSTAR and in the session, we go back to the fundamentals of communication and look at what is required to become great at the role.  I have the physios and admin in the same...

So last week I was given the news that my YouTube Channel, and the 2000+ subscribers, and all the videos had been removed from the world’s biggest video platform. Not ideal, especially not when it's a huge source of new leads and clients for a business you're trying to scale to $10m in revenue! Anyhow, it happened, we dealt with it, and we learned a ton of lessons from it that I'm sharing with you...

Today’s podcast is from my latest UK Mastermind here in Hartlepool, England. Listen in as I explain to a room full of clinic owners the number one thing you need, if you want your clinic to grow fast. If you enjoy this podcast, you can watch the video and others just like it on YouTube by heading to Paul’s channel:   https://www.youtube.com/channel/UCFRPdBgTAvHlMrZjBRdxFuQ? - where we upload...

In this one I talk about how to walk that fine line between making sure that you're not doing work your staff should be - and not doing everything so that they're sat there doing nothing.  If you've hired staff, then you want to make sure you're getting the best ROI - but at the same time be sure that you're not overloading them with the more and more things to do, just because you're paying...

At the height of summer it's very likely you're spending more time with family and friends than usual - which is great - but at the same time it can be quite painful for a business owner to have to be involved in conversations that you're not used to. I love being around my friends and family - but I do sometimes struggle with the conversation when it turns to things like politics, gossiping about...

Today's Podcast is a recording from a staff meeting I had this past week here in Hartlepool, UK.  Listen in as I cover: • Why patient's won't say YES • The importance numbers in Paul Gough Physio Rooms •  How PT School doesn't prepare you to apply your skills in the "real" world •  20% of your life is spent learning the skills, 80% of your life is learning how to apply them •  ...

In this one I talk to you about the most important subject in business; taking time off!  There’s so little thought that goes into the importance and need for getting away from your office that I thought before the summer is over, we look at why it is so important. And it isn’t just about recharging your resting and recuperating. Although both are important, the reason I love to take so many...

In today’s podcast you are sitting in a room full of clinic owners at a recent UK and European Mastermind Event that I held back in May. Listen in and discover how you can find out what a patient’s expectations are and how to meet and exceed them. If you do not know how to meet a patient’s expectations, they will soon get frustrated, causing frustration with both your front desk and PT’s. I provid...

Today is a very special day at my clinic, The Paul Gough Physio Rooms. We’re celebrating Vicki Smith’s 10 year anniversary of working for the company, and I’ve had a great morning coaching my staff all day. If there’s one thing I love the most about sitting down with my team, it’s developing them as people, and watching them transform- listen to this episode as I explain more.. Enjoy the show! And...

Here's a throwback to a staff training session with my staff back in the UK about why it's important to treat your patients like celebrities. This is something that companies like Starbucks excel at, and is the reason people go back again and again and again...  ...adapt this customer experience in your clinic, and you'll turn patients into lifetime customers.  Enjoy the show! And be sur...

 On this one I introduce an important Leadership tool called the "Support Challenge Matrix", to a room full of clinic owners at a recent UK and European Mastermind Event that I held back in May. Listen in and discover: - How to use this leadership tool in your business to empower staff AND continue to grow your business - The no.1 reason why I believe I've never had push-back from my team whe...

 Welcome back to The Paul Gough Audio Experience! Today’s daily episode is adding to the ever growing “Candid Conversations” segment of the podcast. In this episode we head back to SPPT LIVE back in May, 2019. Listen in as I sign books for fellow PTs and they ask me questions about: 1. What made me go towards a cash-based model in my practice.  2. How to establish pre-eminence and author...

  Happy Flashback Friday everyone! I have a great episode of the Audio Experience for you today. After wrapping up the nine days of CEO meetings I had this past week I decided to go back and visit the last CEO event I held back in April. Listen in as I work with a successful solo physical therapist, helping her figure out what is required to hire people and grow beyond “herself”. We cove...

 Today’s podcast episode is another “Candid Conversations” Segment from SSPT LIVE back in May. As I am signing books for fellow Physical Therapy Business Owners, I am asked a couple of questions relating to,  1. How to position yourself as an authority figure, even as a new graduate.  2. What motivates me and is my biggest driver daily.  Followed by a quick conversation with on...