The Paul Gough Show

In this one I talk to you about your Profitability Potential - and how many of you are closer than you think to achieving the big bucks! What is more, to achieve your FULL PROFITABILITY you’re going to have to be UNREASONABLE with your demands for your self and from the people around you. Enjoy the show - and if you’re wanting to enrol in the New Patient Accelerator Program, head over to www. Acce...

What is the whole point of starting a business? I believe that it is to live AUTONOMOUSLY and have the CHOICE to opt out of the dogmatic way of living and thinking that is the wreck and ruin of many people’s chances of success. In this podcast, I start with why thinking Autonomously is so important for clinic owners, and then go on to explain some classic examples of how clinic owners are failing...

In this episode, I talk to a room full of clinic owners from the UK and Europe about how we get more buy-in from patients to having MORE sessions with us.  Most clinicians struggle with telling patients how many sessions they really need to achieve the outcome they want - mostly because there is so much fear and worry about push-back and what people think.   But 8 out of 10 times, w...

This one is on the back of a coaching call I had with a clinic owner who told me her “marketing wasn’t working”. She’d started a clinic and no matter what she did, she couldn’t get any patients coming through the doors. Starting a clinic without any understanding of how marketing actually works is very common – and a very painful experience when you’re living through it. It’s common to blame “the...

In today’s podcast we have put out a great Q/A Session I had with the author of “Profit First”, Mike Michalowicz. You will be tuning in as we started the session, hearing business owners get their questions answered about how to save for retirement, debt leverage, the semantics of a S-Corp, and so much more. Exclusive Live Training with Paul Gough - Sat 21st and 22nd Sept 2019, 12pm EST - Get the...

Welcome back to the Paul Gough Audio Experience, if you are looking for a solution to a demanding parent, todays episode is for you. Last week when I was traveling up the east coast for my staff training tour, I had a physio ask me what she should do with a driver- like parent. He wanted to get his daughter back on the basketball court as fast as possible but was not properly informed on what the...

This podcast comes on the back of a question I was asked many times on the recent 5 x 5 Book Singing Tour on the East Coast last week… The question was “why have you all of a sudden gone to a daily podcast?” The answer might surprise you. It’s not as binary as “because I wanted to get more content out” or “because we want to grow the listeners”. It was more to do with the GROWTH PLAN that I’d crea...

In today’s podcast you will hear me speak to a room full of clinic owners from UK and Europe at my most recent Mastermind event in Dublin about how important it is to not only develop your staff as employees, but also as people. I end the conversation on how to identify the current ‘obstacles’ in your business that are stunting your clinics growth and how to overcome them by keeping a subjective o...

Do you have an issue converting on discovery visits? If you are giving them out to potential patients for free, one of the worst things you could do is to do so and have no value assigned to them. When a patient is unsure about your services, two things are important. First is to communicate what you offer to fix their problem, how your process works, eliminate all doubt they might have about you...

Last night’s stop on the 5 cities in 5 days tour had the best turn out yet. We had over 15 staff members and 5+ business owners from the New Jersey and New York area. One question I was asked last night was “is there a point where I can be too friendly and personal with a patient?”. The front desk staff member was concerned that her ability to make a connection was impacting how they felt about he...

Welcome back to the Paul Gough Audio Experience. We are continuing the week of five cities, five clinics, in five days. Yesterday at CJ Physical Therapy and Pilates I was asked “How do I create a mindset shift within my staff to get on board with my plan?”. Listen in as I explain why she may never have a staff that is fully committed to her vision, but she can easily get a staff that is helping he...

It is day three of the 5 cities in 5 days tour with me. Yesterday I traveled from Charlotte, North Carolina, to Hermitage, Pennsylvania to visit Anthony Roscoe and Marissa at Roscoe Physiotherapy. During yesterday’s staff training a great question was asked “What do you do to a patient that doesn’t want to pay cash/ out of pocket? And how do I handle it?” I took this question and re framed it aski...

Today I had the privilege to teach in Concord, North Carolina at Volk Pt. Where the situation of a patient that wanted an “experienced PT” was the Achilles heel for a short time. When there is a patient that has these demands it is important to understand where and why they are acting in such a way, and even more importantly, that you must sell them certainty in what you do. Details of the Five Cl...

On Today’s episode of the podcast you will be listening into a part of a conversation I had with one of my Mastermind members while at the most recent UK event in Dublin. Listen in as he asks me questions about the idea of incentivizing staff and adjusting salaries. These are all important points to cover if you are running a business with multiple staff members, and if they are not addressed prop...

We're back with another episode of the Paul Gough Physio Rooms Show, and in this episode, I talk to my team about the importance of setting - or as is often the case - RE-setting expectations. I cover: * How a highly trained, very skilled, very well paid surgeon made a DREADFUL mistake when I had my baby boy, Grayson * How NOT to communicate with patients when they're frustrated * How to communica...

On this episode of the podcast you will hear me in my clinic with the world’s top PTs, where the topic of social media is brought up, and if it is worth the time and energy in the business we are in. When using social media you might not be getting that direct, measurable response that you may be searching for… but that does not mean you should eliminate it for that reason. This session was record...

If you lose that one referral source, if you rely on that one marketing strategy, if you rely on that one staff member then they suddenly leave - what would happen to your business? In this episode taken from a past coaching call with my Mastermind Group - find out why mitigating the risks, is the BEST way to grow your PT Clinic... This session was recorded live in my home of Hartlepool, I will be...

If you want to win patients business, you need to win their trust - it's our job to make people feel confident in making a decision to hire us, and one of the most powerful ways to do that is with the language we use when talking with someone on the phone or in the treatment room. Words in the right order, change everything and can add thousands to your bottom line. This session was recorded live...

Hiring people you can trust is one of the most problematic challenges many clinic owners face - simply because they do not know what they’re looking for, and then when they DO hire , they don't know how to discover QUICK if they've chosen the right person for the role. Listen into this snippet from Paul's recent Physical Therapy Mastermind Event in Nashville, to find out the signs. The signs are a...

In today’s Flashback Friday episode, we have taken a coaching call out of the content vault. You will be tuning in as I had a fellow PT business owner as me about the positioning of his practice. How your patients see what you are offering, and how it is positioned, will be the difference from a sale and them “taking more time to think about it”. I hope you enjoy today’s podcast, and make sure you...

In this one I'm talking to the amazing clinic owners in my Mastermind program at my most recent Mastermind gathering in Nashville, about 4 of the biggest challenges I hear a lot of business owners facing... I cover: 1. Setting fewer goals, but having higher standards 2. How to Achieve the outcomes you want with daily dedication 3. Your 3 reasons you are not growing And 4. How to figure out how you...

Welcome back to the Paul Gough Audio Experience. In today’s episode I have my clinic full of PT Business owners, and a question was asked “Does online booking give too much control to your patient?” In my time as a business owner, I have found that this scenario is always changing. It is dependent on the stage your business is in currently, the staff, and the direction you yourself are going as th...

This podcast shares with you our very big baby news, lessons learned on communication from 2-days spent in the Hospital - PLUS, all the details of the upcoming "Five Cities in Five Days" Tour of the US.    CLICK HERE TO JOIN THE TOUR -------- Subscribe to my YouTube Channel for Daily Videos: here  Check out Paul’s Best Selling Books for Physical Therapists: paulgoughbooks.com 👉📘 G...

Today’s episode of The Paul Gough Audio Experience is taken from a Q/A session from my most recent mastermind event in Hartlepool, England. Tune in as I have my clinic filled with top PT business owners from around the world and my own physio staff. The question was asked “How Do I Explain Our Multi-Therapist Approach To My Patient?” . It is common for a patient to become so comfortable with one P...

In this episode of the show I talk to my staff about how to get comfortable with "demanding" and sometimes difficult to work with clients.    There's always that one patient that comes in each week that everyone feels a little uncomfortable around. It's not just happening because it is YOU or YOUR clinic and it's certainly nothing you have done.   That is because every patient...