The Paul Gough Show

Today you will be listening to the audio version of the Paul Gough Physio Rooms Show “On Location”, where I was in Dublin for one of his UK Mastermind Events I held this last August. On this episode, you'll hear me teach a room full of clinic owners from around Europe the importance of establishing goals strategically that makes it much easier to achieve them... You'll also hear: * Why you need to...

"Pranked! What Not To Say On The Phone" is a new segment that we have started within the Paul Gough Media Universe. Tune in as I call clinics around the world as a prospective patient that is looking for treatment, willing to pay cash. In this pilot episode I thought it'd be fitting to do a google search in my home town of Orlando, Florida where we randomly selected a clinic to call up. I took the...

In this staff training session from the recent 5 cities in 5 days, east coast book signing tour, you will be tuning in as Paul speaks at a clinic in Woodcliff Lake, New Jersey, about how patients should be treated the second they contact your clinic. It’s important to remember that each patient that calls your clinic has their own specific need for what they are seeking treatment for, meaning that...

If you are working your whole day checking the boxes for “what needs to be done” you are not doing what you NEED TO BE DOING! There is a difference between doing fulfilling work and working to grow your company. Tune in to hear what you need to be doing as a business owner to get you and your business un-stuck. Sign up here to reserve your seat for my “Effortless Selling : How to Convert Patients...

In today’s podcast we are heading back to last years annual sales and conversions bootcamp that was held in Las Vegas, Nevada. In these 20 minutes we covered what the event is about, why I host these events around the world, and what you should really be worried about instead of a “bad lead”. Enjoy the show! And, if you'd Like to DOUBLE your front desk AND treatment room conversions in just 48 hou...

Today you will be listening to the audio version of the Paul Gough Physio Rooms Show “On Location”, where I was on his 5 cities in 5 days book signing tour. On my first stop I visited Dean Volk’s Clinic in Concord, North Carolina. I was joined by both clinic owners from the area and staff that were new to the clinic. One common theme that was touched on at this stop was having confidence and certa...

If you get stuck and don't know what to say every time you get asked "what's the price?" this audio experience taken from a recent coaching call with Paul Gough's Physical Therapy Mastermind group, is for you. If you don’t have the sales skills and conversion techniques to confidently sell the value of your services when you're asked questions like this, then it’s almost impossible to have a truly...

Today I have been in one of my favorite courses, my strategic planning workshop here in the Celebration, Florida. In this course I help a room full of business owners plan a successful start to their business’ year come 2020. In this exclusive look at the first session you will hear: How you can create your own annual plan by identifying what you need your success to look like for both your person...

In today’s episode I will be bringing you back to our mastermind event in Las Vegas. Where in the second session I opened up the room for the members to ask him any questions they have about how to solve the biggest problems they currently have in their business’. Questions that were asked during this session were: “How do I convert more patients from their initial eval to a plan of care?” “Where...

In today’s podcast you will hear me laying out the employee ladder of success to my mastermind members in Dublin, Ireland (you can follow along by creating your own triangle in this podcast). To achieve success through your staff, it comes down to what you do with their talent, the culture you build within your clinic, and the overall compensation they believe is fair for their position. I also ex...

Hello podcast listeners, welcome back for today’s Mash-up Monday Segment. You will be tuning in to two conversations I had with clinic owners and assistants during my last Mastermind Event in Dublin, Ireland where the topic of understanding what the patient wants out of their treatment was brought up. Whether it is the price the patient pays, or their treatment plan, it is important to understand...

On this weekends podcast episode you will be listening to the audio version of the Paul Gough Physio Rooms Show - “On Location”, where I was on the 5 cities in 5 days book signing tour. I visited Next Level PT in the beautiful Woodcliff Lake, New Jersey. Where I was asked “what’s the difference between insurance and cash pay marketing messages?".  You will hear me explain :   What the fi...

I am recording this from Cleveland, Ohio as I have wrapped up one of my personal mastermind events here. Listen in as I give insight on what is the most crucial ingredient of success and what you should be investing in right now. Enjoy the show! And, if you'd Like to DOUBLE your front desk AND treatment room conversions in just 48 hours - come and join my at my Annual Sales and Conversions Bootcam...

Hello podcast listeners, here is an update on my life currently as I recorded this yesterday on my way to Cleveland, Ohio to attend one of my own mastermind programs I am apart of. Listen in to hear the changes that are happening within both my physio rooms and media business’, and how I am positioning both for a successful start to the 2020 year. -------- Subscribe to my YouTube Channel for Daily...

In today’s podcast episode you will be tuning into the last day of my 5x5 east coast book signing tour. This clinic had a recent issue with patients signing up for a plan of care, then shortly after they would drop off for unexplained reasons. Although this may be discouraging, it is important to understand that it is just as easy to win them back as a paying patient, as it was for them to drop of...

Proper communication with patients is so important, that you MUST be aware of everything you say to them, or else your risk the chance of a huge miscommunication with them. Listen in to hear how a physio rooms staff member made this mistake... Watch this video here - youtube.com/watch?v=pRFjyJnI8PI&t=10s -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best...

We're back with a brand-new episode of the Paul Gough Physio Rooms Show "On Location". This week's episode comes from Day 1 of my most recent, 5 Cities in 5 Days Book Signing Tour, shot in beautiful Concord, NC. On this episode I share: * Marketing advice for NEW clinic owners * Tips on how to get your first new patients through the door * How to get more patients from Community Events * The no.1...

In this episode of today’s Audio Experience you will hear one of the most impactful stories that helped me early in my physio career. When I was a professional soccer physio the team doctor had every player trust him with any injury they had. How you may ask, he was selling certainty to the players. What he said and how he said it during the initial evaluation would give the player the confidence...

In today’s podcast you will be tuning into the last day of my 5x5 east coast book signing tour where I was in Long Island, New York. A staff member from Breakthrough Intensive Physical Therapy asked me “why are patients saying ‘No’ now that we have adjusted our prices?”. As the clinic owner, it is important to adjust your prices accordingly so you don’t have to close the doors prematurely, and tha...

On the 5x5 east coast book signing tour, I was asked “how do I perfect my initial evaluation with the patient to make sure they are getting what they want?”. As the expert you know exactly what the patient needs to get back on track, but they might have objections to a longer plan of care. Tune in as I explains how to overcome these common objections to PT. There is one tech company that uses this...

Today’s segment is from a staff training session I held in Woodcliff Lake New Jersey whilst on my 5 cities in 5 days book signing tour. I cover how to get over the fear of hearing "no" from patients. How to overcome the need for approval and, why needing approval holds you back from serving patients and living the life you want. And P.S If You'd Like To DOUBLE Your Front Desk AND Treatment Room Co...

In today’s episode we tune into a staff training session I help at CJ Physiotherapy and Pilates in Portsmouth, NH. A clinic owner asked, “how do I market and sell to patients without using scare tactics?”.  The easiest way to take care of this concern is to keep the patient present in their treatment, and to not allow them to lose sight of why they originally hired you. If you would like to w...

This one comes on the back of a call I had with a clinic owner from Washington a couple of days ago. She told me after 22 years of running her clinic, she STILL doesn’t feel in control of it. This is an all too common issue for many “experienced” clinic owners and on this podcast I share with you my thoughts on why this happens - and what you can do about it. Enjoy the show. www. AcceleratorNow.co...

I’ve been using Facebook Ads at my clinic for about 7 years now; I was one of the very first to jump when Facebook announced its ads that were, at the time, only available to desk top users. They worked back them - but they really exploded a few years later when ads were displayed in newsfeeds (do you remember Facebook without ads in your newsfeed?) Over that time I’ve “plucked” many, many new lea...

I’ve been using Google Ads at my clinic for over 8 years now; over that time it has been without ANY doubt the most consistent and most reliable method for attracting new patients. In this podcast I share my thoughts on Google Ads, why it works, why every PT clinic should be using Google Ads and the difference in the type of ads you could run that will attract different types of patients to you. M...