The Paul Gough Show

In today’s episode of the Paul Gough Audio experience you will be tuning in as I am in Hermitage, Pennsylvania at Roscoe Physiotherapy on my 5 Cities in 5 Days East Coast Tour. In this second part, you will listen in as I answer questions to the physio staff where they ask me things like : - How do I have a better chance to convert a patient on the phone? - How do I Have more confidence on the pho...

In today’s episode of the Paul Gough Audio experience you will be tuning in as I am in Hermitage, Pennsylvania at Roscoe Physiotherapy on my 5 Cities in 5 Days East Coast Tour. During this first part of this staff training you will hear me talk about building certainty with your patients so they pay your rates, decreasing the risk of drop-offs on your schedule, why keeping your staff accountable i...

As the owner of your business, it’s crucial for you to be able to build and manage a team to help your clinic grow. If you have gone through the hiring process before and feel like there is never anyone good enough to hire, this podcast is for you. Listen in as I am live on stage detailing the 4 key attributes you need to look for to hire an “A-Player” If you double your sales skills – you will do...

Could what your staff are saying in the treatment room be the reason why patients drop off schedule and don't come back for more sessions?... For today's podcast you will be listening to the Paul Gough Physio Rooms Show and the behind the scenes footage from my recent Mastermind event in Ireland, where I'm talking to a room full of Europe's top Physical Therapy Business Owners GOBSMACKED about the...

Do you struggle to have a successful marketing plan each month? In this podcast, you will be listening in to a session from my Orlando Mastermind event where I show business owners from around the world how easy it is. You will be hearing about what I call “buckets of people” and how they are categorized. Along with what type of actions fall into the first two categories to make sure you can hit y...

Today you will be tuning in as I am wrapping up the phenomenal weekend that happened at our summer Mastermind in Nashville. Listen in as I recap what I saw were new obstacles for business owners in the PG community; these included celebrating prematurely, following up with your patients, giving staff another chance in the clinic, and much more. If you double your sales skills – you will double you...

Today we have a “Mash-Up Monday” segment from the content vault for you. You will be listening in to two sessions I held last year at my annual Sales and Conversions Bootcamp, where I explain why your communication goes beyond words, and why you need to stop letting patients wait “A little longer” before booking a session with you. If you double your sales skills – you will double your profits, jo...

When you are a business owner, you may feel the pressure from people that “know you” to provide a discount for your services. This is not what a profitable, successful business does to stay afloat. Listen to this snippet from my 2019 5 cities in 5 days East Coast tour, where a new Jersey Clinic owner had this very problem. If you double your sales skills – you will double your profits, join me and...

If you have started or are thinking about starting a private practice in my home of Britain, this is my message for you. The act of selling and having rates that will help you sustain a healthy business will be so foreign to Physios in your clinic and from the NHS will give you pushback on how you will be running your business. You are not alone on this journey, we have a great community establish...

If you want to grow your business, there are three things you can do, increase your number of customers, increase the frequency of visits per patient, and the easiest of them all, raising your rates….. That is what you will be tuning into today as I am live on stage at last year’s sales boot camp in my final session of the event, and how to raise your clinics rates. I cover the formula I use to ma...

When you have an inquiring patient that says that they will "let you know soon" about their decision on treatment, we all know that they are about to walk out those doors and never come back... tune in as I address this common issue I see clinics suffering from around the world while at last years sales and conversions bootcamp in Las Vegas, Nevada. If you'd Like to DOUBLE your front desk AND trea...

Today we have a “Mash-Up Monday” segment from the content vault for you. You will be listening in to three sessions I held last year at my annual Sales and Conversions Bootcamp, where I explain why your patients are dropping off, why your first impression means more than you think, and how being silent in a conversation with a patient will do more to help your sales than you may think. If you doub...

In today’s episode of The Paul Gough Audio Experience we look back to last weekend in a panel discussion with two members from our world wide community. You will be tuning in as we are following up from a breakout room we held called “How To Get The Best Out Of Your Boss”, where my staff answered questions about how we structure our time efficiently around both offices, which goes way past the tac...

Today's podcast is brought to you by the most recent "New Patient Accelerator Program" call I had this week. Where I was asked "Should we stay away from, or target areas that have other clinics using our google ads?" Tune in to hear why I would use this strategy, and what you can do to set yourself apart from other clinics when your ads start working. Hint: It's much simpler than you think... I go...

This episode is taken from the last session of my most recent Mastermind Event in Orlando, where I shared the FIVE things that you need to watch out for as a business owner that will keep you in the day-to-day operations that prevent your business from growing… As your business grows and you perfect your marketing, two pressing challenges you will encounter will be the PEOPLE in your business, and...

In this one I interview Luke Gordon of Gordon PT. A seven Figure PT clinic that is the heartbeat of a beautiful town called Spokane in WA. I have worked with Luke and his clinic for over three years and in that time I’ve watched his traditional clinic break away from the traditional methods of relying upon doctors to a more modern “direct marketing” approach that means Gordon PT acquires the major...

This is an interview with a business owner who DARED to do what so many Insurance Clinics are dreaming of doing… dropping Insurance and charging much higher fees. Kim Gladfelter started her business physio fit in 2010 in San Jose and within a few years found herself running a clinic that was barely making $2-3 dollars per visit. She had nearly 20 staff on her books and a huge rent to pay yet she m...

Just over two years ago Brooke Olsen started her own cash pay practice with her partner Annie Brodsky in Denver, Co… At the time she thought she didn’t need any help and then her great clinical skills would see them through. Within 6 months they realized that they had no business plan, no marketing and just no real understanding of what it takes to run a successful practice. They struggled along w...

In this one I share with you the story of Jonathan Ruzicka of Woodlands Houston… Jonathan started his business three years ago and, in that time, has passed 500,000 in revenue and has doubled that in the last 12 months with a team of 6 staff. Jonathan talks about how he’s developed as a leader, how he’s made mistakes but quickly learned from then and the secret to getting good at marketing for cas...

Just over two years ago Christine started a business that was so successful it quickly got her stuck. Making money wasn’t the issue, but finding a MODEL for her business that would allow her to serve more people, continue to make money - and actually have some free time for her self was. This is an episode that I know you’re going to love as we talk about the fears that come with changing your mod...

Today you will be listening to the audio version of the Paul Gough Physio Rooms Show “On Location”, where I was in Newark, New Jersey for my five cities in five days, book signing tour. On this episode, you'll hear me explain the differences between a cash pay and insurance based clinic, and who has it “easier” when it comes to marketing and converting patients. Listen to this podcast to hear how...

In this episode, we are heading back to last years sales and conversions boot camp, where you will be hearing me live from stage teaching how to address the dreaded “do you take my insurance?” question. Tune in to hear how you can overcome this objection, and other roadblocks that patients might have in relation to the insurance question. Make sure you listen to the end so you can hear how to hand...

"Pranked! What Not To Say On The Phone" is a new segment that we have started within the Paul Gough Media Universe. Tune in as I call clinics around the world as a prospective patient that is looking for treatment, willing to pay cash.  In this episode, we keep testing the clinics here in Orlando. I call a local clinic where I explained how much pain I was in, almost crying on the phone askin...

In today's episode of The Paul Gough Audio Experience: Live From Stage we will be heading back to last years Sales And Conversions Boot-camp in Las Vegas. Tune in as I am in a rapid-fire Q/A session where I was asked “Why am I constantly getting the ‘What’s the price?’ question?” When a patient is asking this, it is because they want more information so they can create a perception of you that wil...

One of the reasons why most PT's struggle with selling is because they don't know what the person calling them REALLY wants. When you know what patients WANT, what they VALUE and what they're STRUGGLING with - then, and only then will you be able to match up what you can do to help them, with what they want from you, and selling becomes effortless. If you double your sales skills – you will double...