The Paul Gough Show

When a patient drops off of their plan of care or cancels a session, the reason why is never “they ran out of money” and it is almost always the fact that you and your clinic stopped communicating the marketing message that attracted the patient in the first place. Tune in as I tell two stories of PTs that were making this mistake in their separate clinics… If you like this podcast and want to lea...

In today's episode of the Paul Gough Audio Experience, we are continuing my annual planning meeting with my Physio Rooms staff. Tune in as we talk about the importance of proper communication, Why your problems won't be fixed by something "new" And the process my staff follows to book a patient immediately after a session, keeping them on schedule. If you like this podcast and want to learn how yo...

Do you struggle to have a successful marketing plan each month? In this second part of “How To Hit Your Marketing Goals” podcast, you will be listening in to a session from my most recent Mastermind event in Orlando where I show business owners from around the world how they can easily hit their marketing goals. Tune in as you will hear me cover the final two “buckets of people” you can draw from...

Tune in today to hear what I have been up to since coming back to Orlando, along with how you can get two free tickets to one of my big events this year! -------- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com 👉📘 Grab your FREE copy of any one of my six best-selling marketing books right here: http...

If you have followed me for awhile, you might have heard me say “There is no possible way you can actually fix a patients problem in 2-3 sessions”. If you think you are magic and that this is the best outcome for your patients, you are mad for thinking so… As you tune into this behind the scenes look at me annual planning event, you will hear about an injury I had when we was younger, leading to c...

Today, you will be tuning into the first half hour of my annual planning meeting with my physio rooms staff where you will hear where I see the company growing to, and how the media and finance teams will help them with their growth moving forward. The session moves to a conversation about what worked well this past year, with the selling of packages being a huge staple for the Physio company. Tur...

In this episode of "Pranked! What Not To Say On The Phone" within the Paul Gough Media Universe you will be tuning in as I call a clinic live from stage at my most recent Sales and Conversion Bootcamp in Orlando, Florida. Listen in to the conversation I have with this front desk staff member about what I could do to help treat my pain, while trying to just stick me on her schedule and move on, the...

In today’s episode of the Paul Gough Audio Experience, you will be tuning in to the Third part of my staff training session with CJ Physical Therapy, where the Question and Answer session continues with the staff and clinic owners from the area. During this third part we talk about how to answer the dreaded “insurance question”. Followed up by one business owner’s headache she is having with getti...

My staff training CJ  Physical Therapy and Pilates continues today as I am asked by a staff member how she should handle someone’s apprehension with their clinic being out of Network. This sparks a great conversation about the price attached is never what they are focused on, and how their clinic needs to communicate: - The Value and quality of the treatment they are giving - The patients exp...

The Staff training from the 5 cities in 5 days tour continues today with our stop at CJ Physical Therapy and Pilates in Portsmouth, New Hampshire. In this opening session you will hear me talk about: - Why your staff should love accountability - How to figure out where your problems start in your business - And why worrying about being liked is hurting you more than you know. If you like this podc...

I this episode of "Pranked! What Not To Say On The Phone" within the Paul Gough Media Universe you will be tuning in as I call a clinic live from stage at my most recent Sales and Conversion Bootcamp in Orlando, Florida. As the clinic employee first answers the phone, he was off to a good start. That is until he started down the rabbit hole that is physical therapy, with all of the technical terms...

Do you take the time each week to review the clinics goals and KPI’s with your team? For today's podcast you will be listening to the Paul Gough Physio Rooms Show and the behind the scenes look at why I started the 5 cities in 5 days east coast tour. This was recorded from Orlando International Airport, to Charlette, North Carolina, where I cover why I love training staff in my clinics, and if you...

Today you will be tuning in as I wrap up my staff training day with Breakthrough Intensive Physical Therapy. In this 4th and final part, we talk about: -Further advice from part 3 about giving your patients choice - What could cause a “no show” even after they confirm an appointment on the phone -An easy way to convert a patient during a discovery visit Followed up by the take aways from the staff...

Tune in to this third part of my staff training with Breakthrough Intensive Physical Therapy as the question and answer session continues with the staff and I help their team with: - Handling client objections about change in the clinic’s pricing and structure - Helping patients feel comfortable seeing the new PT in the clinic - And providing choices for their patients so they can ultimately make...

My staff training with Breakthrough Intensive Physical Therapy continues today as we discuss some of the glaring issues in their clinic. Today you will be tuning in as we cover: - Understanding what a lack of preeminence is having on a clinic - Building trust with your patients - The Value of giving a simple gift to a potential patient - And understanding why you having trouble charging patients f...

The Staff training from the 5 cities in 5 days tour continues today with our stop in Long Island, New York at Breakthrough Intensive Physical Therapy. In this opening session you will hear me talk about the importance of training your staff Along with tackling this clinics issues with: - Understanding why “cheap” isn’t what your patients want - And the choice that patients want in their treatment....

"Pranked! What Not To Say On The Phone" is back within the Paul Gough Media Universe. Tune in as I call clinics around the world as a prospective patient that is looking for treatment, willing to pay cash. In this episode, you will be tuning in as I am replaying two calls I made before my most recent Sales and Conversion Bootcamp here in Orlando, Florida. Giving my critiques live from stage during...

This is the fifth and final segment of my staff training with Next Level Physio Therapy in Wood-Cliff Lake, New Jersey; where I answer the final question of our question and answer session followed by the take-aways that resonated with the staff during the day. If you like this podcast, please leave us a review with one thing that has resonated and helped you within your practice. Also, don’t miss...

Tune in to this Question and Answer session with the Staff at NXT LVL Physiotherapy in Wood-cliff Lake, New Jersey as I address: - Building rapport with patients - Perfecting the Initial Evaluation with patients - And the choice that patients want in their treatment. If you like this podcast, please leave us a review with one thing that has resonated and helped you within your practice. Also, don’...

Today we are continuing my 5 Cities in 5 Days East Coast Tour at Next Level Physiotherapy in Woodcliff Lake, New Jersey. In this third part of our staff training session, you will listen in as I explain: - How to Get Patients back on schedule - Conversations on the phone that fail to convert a patient - Giving an accurate diagnosis to then prescribe a plan of care And much more If you like this po...

Today we are continuing my 5 Cities in 5 Days East Coast Tour at Next Level Physiotherapy in Wood-cliff Lake, New Jersey. In this second part of our staff training session, you will listen in as I explain: - Selling to patients by understanding what they really want and using preeminence - Communicating with those “difficult patients” that just need some extra nurturing - And the importance of bei...

Today we are continuing my 5 Cities in 5 Days East Coast Tour, but at a new location, Next Level Physiotherapy in Woodcliff Lake, New Jersey. In this first part of our staff training session, you will listen in as I explain: - What I learned while starting my Physio Business -The importance of training your staff and accountability - How perception drives patient expectations and how they buy If y...

In today’s episode of the Paul Gough Audio experience you will be tuning in as I am in Hermitage, Pennsylvania at Roscoe Physiotherapy on my 5 Cities in 5 Days East Coast Tour. In this fifth and final session, you will listen in as I explain why it’s important to : - reviewing KPI’s -How to maximize the space in your clinic - And how you should present a “free” offer. Followed up by a recap and ta...

In today’s episode of the Paul Gough Audio experience you will be tuning in as I am in Hermitage, Pennsylvania at Roscoe Physiotherapy on my 5 Cities in 5 Days East Coast Tour. In this fourth session, you will listen in as I explain why it’s important to : - Help patients feel certain in their decision to hire you. - Keep patients focused on the outcome they want. - Provide patients a choice to se...

In today’s episode of the Paul Gough Audio experience you will be tuning in as I am in Hermitage, Pennsylvania at Roscoe Physiotherapy on my 5 Cities in 5 Days East Coast Tour. In this third part, you will listen in as I answer questions to the physio staff where they ask me things like : - The fear of not knowing what to tell a patient over the phone - Getting started as a new clinic owner - And...