The Paul Gough Show

On today’s Flashback Friday you will hear me talk about why it’s crucial to get staff to buy into new scripts and procedures to help take your business to the next level, and if they don’t, what to do about it… you will also get another sneak peek into my clinic’s staff training plus a little lesson about the importance of self-confidence.  If you like this podcast, then you're in luck becaus...

Today, you will be listening in as I am live on stage at my most recent Mastermind Event in Orlando, Florida. In this session, I help clinic owners understand how easy it is to grow their business without them being tied to it every day. In this second part you will be tuning in as I explain why it is so important to have clarity on the vision you have for your business, and how to execute tasks t...

Today, you will be listening in as I am live on stage at my most recent Mastermind Event in Orlando, Florida. In this session, I help clinic owners understand how easy it is to grow their business without them being tied to it every day. During this first part you will hear me explain why these three key components will help you get your business to the point where it is self-sufficient, giving yo...

In today’s podcast my team has found an amazing clip of me speaking at SSPT LIVE! Back in 2017. While I am live from stage I cover the biggest skill set every business owner needs to have to achieve Stunning Business Success. Tune in as I cover: The fundamentals of communication Why you don’t need every skill and certification to be a great PT My marketing strategy in both business How to stop “st...

On today's Flashback Friday you will be tuning into the fourth episode of my physio rooms show. On this episode I talk about physical therapy in-house clinic workshops and how to convert visitors into paying patients, another highlight from my clinic's weekly training sessions, (held each Wednesday!), why newspaper ads are a gold mine for your Physical Therapy clinic, and why your STORY is key to...

Today you will be listening as I am live from stage at ay my Big Event in Orlando with Vance Morris, former designer and operator at Chef Mickey’s in the Walt Disney World Contemporary Resort. We had the pleasure of having Vance visit us to fill us in on how our clients could DISNEY-FI their business’ to better serve their patients. In this episode you will hear how: Disney has found a way to spen...

On today's episode, we will be going behind the scenes of the first session of my Strategic planning event in celebration, Florida. Where had the opportunity to host this amazing day about how to operate business’ around the world. In this exclusive look you will hear: Why creating a plan is crucial to building the business you want to scale The Importance of raising your rates and how it will hel...

In this one I share with you the three (painful!) lessons I took from a PT business owner who recently went into bankruptcy… You might think that a failing business has everything to do with “not getting enough patients” - but that was far from the truth. Listen in and take notes from the lessons, PLUS, learn about your chance to win x2 tickets to a big event I’m hosting in 2020. Thanks to produce...

In today's podcast you will be tuning in as I have a staff training session with PhysioSport in the UK. This session is after I had treatment in their clinic so I thought it would be a great time to help their team with any headaches they might have. Tune in as we cover : - Why you need to ask your patients the right questions to ensure their success. - Why certainty is so important when your pati...

On today's Flashback Friday you will hear me discuss why the Physical Therapy Industry is getting stuck in the dark ages by STILL teaching how to suck up to doctors, the importance of a consistent and reliable nurture system, and why Physical Therapists are being DISRESPECTFUL to the people they should be serving, You will also get a little insight into my own clinic and how I train my awesome sta...

On this FINAL PART of my annual planning meeting with my physio rooms staff, the media and physio teams finish planning their marketing strategy for 2020. As you start listening you will hear both the media and physio team continue to plan their social media marketing campaign, trying to target un-tapped buckets of potential patients. Until I chime in reminding them that social media isn’t the ONL...

Today you will be listening in as my physio rooms staff continue their last session of our annual planning meeting and plan for a successful 2020. They get so granular that they get down to the specific day of the week that they plan each day of the week and how the post will target a specific person! Make sure you tune in to the end to hear how I would structure my clinics own marketing strategy...

On todays episode you will be listening in as my physio rooms staff start their last session of our annual planning meeting and plan for a successful 2020. This session is all about their marketing plan for this coming year, what has worked before, and what new ideas they can implement to improve their marketing structure. If you like this podcast and wonder how you can improve your clinics market...

In today’s episode you will be tuning into my annual planning meeting with my physio rooms staff as we cover the best way to complete a patients plan of care in my clinics. Followed up by the psychology of why patients drop off your schedule. If you like this podcast, order my best selling book “To Sell Is Healthy” here ---- Subscribe to my YouTube Channel for Daily Videos: here Check out Paul's N...

On this Flashback Friday of the Paul Gough Physio Room Show, you will hear me talk about why it’s lazy to rely upon referrals for your physical therapy practice from patients, and other ways you can grow and scale your business on YOUR terms. Followed up by a sneak peek into my clinic’s Staff Training, about how to break-free from dealing with insurance companies. You will then hear me talk about...

For today’s section of my annual planning meeting with my physio rooms staff you will be tuning in as we cover the critical drivers in my clinic that ultimately lead to our success. Followed up by my explanation of why physio clinics NEED to understand their patients better, and how if we don’t, it leads to frustrations with our patients. ---- Subscribe to my YouTube Channel for Daily Videos: here...

For today’s episode you will be tuning into the first half of the afternoon session of my annual planning with my physio rooms staff. As the team goes around the room and reflects on their take aways from the morning. Some of their takeaways from the day revolved around: Why your patients doubt their decisions about their treatment The importance of learning And the importance of optimism, followe...

In today’s podcast you will be tuning into another segment of my Annual planning meeting where we discuss why calling a patient after their session is so important in my clinic. Besides it being a normal check-in asking if the patient is getting along with their treatment alright, the 24 hour phone call is used to create a connection with your patients keeping them happy and on your schedule sessi...

In today’s episode we have more of my annual planning meeting with the physio rooms staff for. Tune into this behind the scenes look as they look at what they could improve on from 2020. We cover everything from their approach to social media, to the music that is on in my multiple clinics, where it all boils down to the experience the customer is having and never loosing sight of why they feel th...

Today’s podcast will be coming from a previous call on one of my Accelerator courses. You will hear me address questions about; -Finding out what your patient wants out of their treatment by asking them the questions they want to answer -Using these answers to improve your clinics marketing message -And how to inform your patients that your clinic will be dropping their insurance, and moving to a...

Today, you will be tuning into another huge success from my Accelerator Program! In this one, you will hear from another Accelerator superstar that enrolled in my program. Even after being a PT in multiple clinics prior to owning hers, she lacked the confidence it took to address patients one on one. After taking Accelerator, her monthly revenue has increased by 60% and her schedule is at maximum...

In this one you’ll get some clarity on why people won’t pay that much for physical therapy… not if they can get it cheaper elsewhere. But, what they will pay more for is something only your MARKETING can do and that is to change their perception of what they are buying from you. If you’re in a town where you think because there’s so many clinics, you can’t raise your rates, the answer is waiting f...

This one is about what Marketing Success looks like… literally! You’re going to here from one of my top students - Kevin Vandi of San Jose - on his New Patient Accelerator and Marketing Success… What is more, I ended up getting a little deep on the subject of business owners who start a business - then ultimately get a little lost or STUCK… There’s as much of a lesson on success in life in this po...

This one is about the TIME SUCK activities that clinic owners do that they think is “marketing” their clinic. In reality, although they’re commonly confused with “marketing”, none of the 8 things you’re about to hear on this episode are actually marketing. Mostly, they’re a complete waste of time and money and yet people will continue to do them - simply because they don’t know what else to do. At...

Have you had problems with staff, patients that “don’t want to pay” and how to speak to your patients at the end of a workshop? On today’s podcast, my team has taken the first ever Paul Gough Physio Rooms Show, from 2016 and put it into audio for you to listen to! Listen in as I am in my Hartlepool clinic 4 years ago sharing my thoughts on:  How difficult it is to find staff that are committe...