The Paul Gough Show

As I watch this coronavirus situation unfold, it’s become apparent to me that there’s THREE specific challenges that we need to be managing as business owners. I discuss them all in-depth on this podcast. Details on the Telehealth Program are here: www.paulgough.com/telehealth ---- Subscribe to my YouTube Channel for Daily Videos: HERE Check out Paul's No.1 Best Selling Physical Therapy Business B...

Last night we did the first of our Seminars that is showing PTs how to replace their lost income using Telehealth. We discussed how to get started, how to stay legal, what to charge and how to sell Telehealth for the same price as an in clinic visit. As well as that, we discusses what is the best group of patients to target with telehealth. In this podcast, I’ve pulled out some of the audio from t...

So last week I faced many clinic owners worst night mare - my clinic closed completely. It was not because the government stopped us or that people were staying away. We were experiencing a 20-25% reduction in appointments which although not ideal, was better than many in this situation. No, the reason we closed was because my staff had concerns over getting the virus and infecting vulnerable love...

On this one, I tackle everyone’s biggest fear head-on… What if patients stay away for up to 6 months because of coronavirus? How would you cope without any revenue? And, is there something you can do? The answer is yes, there IS more than one thing you can do and we’ll discuss it all on this podcast. Details of the New Telehealth Program mentioned on the Podcast are here: www.paulgough.com/telehea...

On this #Flashback Friday episode of The Paul Gough Audio Experience, my team pulled out a clip from an old UK Mastermind.  Tune in as my staff explains how in my clinic: They hire and on-board a new physio  The team best manages their time And how they handle potential drop-offs and reschedules. If you like this episode and want to know “I wonder what else I can learn from Paul?” you’re...

In this fourth and final segment of my staff training with Volk PT located in Charlotte, NC, we are wrapping up a great question and answer session where I cover why it’s okay to tell your patients “No”, the importance of being pre-eminent with both your external marketing and with local doctors, and why properly communicating with your patients within your clinic is crucial. The end of this podca...

Today we begin the third part of my staff training session with Volk PT in Charlotte, North Carolina, there is loads of amazing content for you and your team. Turn this one up loud I a address: How you can battle skepticism in your clinic, Why it’s okay to realize you can’t help everyone, Why training your staff is so important, And a great way to book a potential patient from their discovery visi...

Today, we are continuing our staff training session with Volk PT in Charlotte, North Carolina, where the staff starts to express some complications they have had with past patients. I help them with everything from talking to patients about their problems differently, to addressing objections about your staff “looking inexperienced” it is all covered on this episode so turn this one up loud. If yo...

Today we are starting a new staff training series for you as I am in Charlotte, North Carolina, with Volk PT. In this first hour of our session you will hear how you can use confidence and certainty to help improve your patient visit average and conversion rates. If you like this podcast, do us a favor and share this episode with someone that might benefit from it, or leave us a review about how i...

In this one you will be tuning into a live call I had with my Accelerator student back in 2018. I was asked the question “should we be focusing more on promising the outcome to our patients instead of showing our credentials?” You will be able to hear quickly what my response is and why I am so passionate about it. ---- Subscribe to my YouTube Channel for Daily Videos: youtube.com/channel/UCFRPdBg...

In this one I share my thoughts on what it takes to not just survive the corona viruses pandemic - but THRIVE because of it. Everything in life presents an opportunity and although you might not see it right now - this is one. There’s all sorts of options and opportunities opening up for you right now from how you use your time, to the type of marketing you use and how you get more in alignment wi...

In this one I take you to a LIVE call I held to day with Vicki in my office on how I want my team to RESPOND to the situation (not react like so many are doing!). We spoke about how to manage the team and their concerns… how to talk to clients tempted to cancel… and what to do to use the corona virus situation as a marketing strategy that benefits you. The biggest thing I can tell you is that HOW...

We are back to our regularly scheduled programming this week and are bringing you a new Flashback Friday episode where I explain the exact process I use at the Paul Gough Physio Rooms to convert people into cash-paying patients by using the “Golden Ticket” method. I also dive into the proper way to move people through your clinic without scaring them away and the importance of branding your PT bus...

In this one we are heading back to my event in Dublin, Ireland where I am in a room full of PT Clinic owners from around the world. In this quick question and answer session you will hear me address my strategy on how you can convert more patients after giving them a free discovery visit. Followed by how you answer a patient’s questions, is more important than what you answer with, when you are un...

This one is a conversation I recorded at a recent Mastermind Event in New Orleans. It was in a room full of marketing assistants and front desk people who where at the event with their boss. I walked into the room and basically asked the question – “what questions can I answer for you that you DARE NOT ask your boss”… the conversation was amazing and I think you (…and your staff) will get a lot of...

Your Top Picks From February : Mashup Monday | Episode 289 In today’s “Mashup- Monday” podcast you will be tuning in as we look back at the favorite videos shorts from last month. In each video we cover: Patients Drop Of When They Lose Sight Of This... How To Wow Your Patients With The First Phone Call Why I Love a Free First Session  My Strategy Behind Google Ads + Facebooks Ads  Why Di...

On today's Throwback Thursday you will hear me explain why the “D” in “DPT” has no bearing on the way patients see you. You will also be able to listen in on one of my clinics staff training sessions where I talk about why cost is never truly the issue for new patients, what social media platforms you should be using for your clinic, and why in order to make the transition from PT to business owne...

Today, you will be tuning in to my Big Event Last Year in Dublin, Ireland, where I am wrapping up a session on leadership and how to help get the best out of yourself, and your team. In this open discussion I talk about how all people develop tendencies and problems at an early age, how these complications follow people for their life,  and how you can address these with your staff in a way t...

In today’s podcast we are continuing from yesterday (episode 285) in one of my final sessions from my last UK mastermind in Hartlepool. In this question and answer session you will be tuning in as I answer questions pertaining to how to handle disgruntled staff, the importance of mitigating risks, and how to “call it tight” in your clinic to keep the standards at their peak. Followed by a brief “b...

In today’s Podcast you will be tuning in to my most recent UK Mastermind Event in Hartlepool last December. In these first 35 minutes you will hear me explain the importance of coaching, the vision I have for my UK mastermind events, and the importance of a team that is aligned with your business is the quickest way for you to reach business success. If you like this podcast, do us a favor and sha...

On today's Flashback Friday you will hear me talk about one crucial decision PT owners have to make to increase profits AND grow their business! You will also hear a highlight from one of my clinic staff training sessions and hear me explain the best way to handle conversations with people who want free services, how I pay my staff and increase staff loyalty PLUS my theory on why most Physical The...

Today we are continuing the keynote I gave at SSPT LIVE back in 2017 in Tampa Florida (Part one is available on episode 282) In this packed room of Physical Therapy Business Owners, you will hear me address common pain points I see clinic owners having. Some of the topics I cover are: Understanding Why Problems Are Ok In Your Business How I Changed My Whole Business I Just One Summer And The Top 4...

In today’s podcast you will be listening to the first half of a keynote I gave at SSPT LIVE back in 2017 in Tampa Florida. In this packed room of Physical Therapy Business Owners, you will hear me address common pain points I see clinic owners having. Some of the topics I covers are: Addressing your patients that say they are “too busy” for physical therapy How To Prioritize certain tasks in your...

In today’s podcast, we have a real treat for you. The first hour from my first ever mastermind event back in 2017 in San Diego, California. You will be tuning in as I help business owners understand how crucial the decisions they make shape their business, how to train your staff to get you to where you want your business to grow, perfecting your follow-up process and much more. This event only ha...

In this one I talk about the two specific points in your business life cycle that when you reach you will need to hire - or accept that you will stay stuck.  Many try, but it’s a grave mistake to think that you can just keep growing without hiring… and it’s an even worse mistake to think that you can keep hiring the same “type” of people to get you past $500k in revenue and towards $1,000,000...