The Paul Gough Show

In this one I talk you through what I believe to be the TOP 3 most important things you should focus on in the coming 3 months as the effects of coronavirus linger… What you might be surprised to learn is that MARKETING isn’t number 1… Enjoy the show, and get your accompanying Free “Cash Survival” guide at www.paulgough.com/cash If you like this podcast and want to make your clinic a cash generati...

On this Flashback Friday episode we are tuning into my Paul Gough Physio Rooms Show where you’ll hear me with my front desk staff working on improving the way they interact with all of the physical therapy patients and prospects.  The reason why I stress this so much in my clinics is because what happens out front - at the beginning of the relationship with his clinics - is the most impactful...

Today’s podcast starts as I am wrapping up a weekly progress call with my worldwide community of business owners. At the last second, one member chimes in to get clarity about the strategy of mailing marketing material to potential patients. Tune in to hear how we talk through how he can figure out how to perfect his timing, the structure of it, and who he should target. This is a method I use in...

For today’s podcast my team has pulled out a snippet from an old call, dedicated to helping you market your services OTHER than PT. At the time of this recording, one of the members of my community came on to tell me about his recent Massage Therapist hire, while asking me how he should market this “new service” he is offering. While leaning into this, I help position his marketing message for eac...

Today’s podcast is featuring my sales coach, Barry, and his weekly “Front Desk Superstars” Program. On a past call a clinic owner came on to explain an issue where a potential patient came in without a referral. He didn’t like that he was “required” to get one from his doctor, despite it only taking 10 minutes online! Barry helps the business owner find a solution quick and easily, using the princ...

On this episode you will here me as I’m in the “trenches” working one-on-one with our newest front desk person.  I talk about how to “authoritatively” (…and lovingly), handle some of the more difficult front desk interactions that she’s going to have to deal with as we grow my physio therapy business If you like this podcast and want to figure out how you can make your clinic a cash generatin...

In today’s podcast episode you will hear why getting and managing cash is so important in the next few months, where I have seen business’ make the mistake of not having enough cash, and how Apple has become the richest company in the world by managing their cash flow. If you like this podcast and want to figure out how you can make your clinic a cash generating machine, I have just announced my b...

In this podcast you will be listening to these 8 “cash saving tips” to help you for the coming recession… you don’t want to miss this episode In the current Global Crisis, there’s two specific things that will play a crucial factor in protecting your PT business from the downturn and ensuring that you make it through the coming recession. Those two things are: 1. Recouping the cash you’ve missed o...

For today’s podcast my team has gone into our archives and pulled out an old episode of my “Paul Gough Physio Rooms Show”. Tune in as  I teach my newest member of staff the reason why some patients RESIST paying for physical therapy treatment - even though it's so obvious that they need it. The reasons why might surprise you... If you like this podcast and are asking yourself “I wonder how th...

Have you noticed that your staff might be “slipping up” since the pandemic started? Are you looking for an easy way to get them back on track without being too hard on them? Last week, one of the members in my community of business owners had the same issue. Between adjusting to the chaos that was the start of Covid-19, a lack of on boarding for new staff, and wanting to avoid being too tough on h...

For Today’s Podcast Episode we have this months edition of “Mash-Up Monday” for you. You will be tuning into the most watched videos from the past month. The questions that are answered on this podcast are: Am I Expecting Too Much From My Staff? Are Your Staff Trying To Grow? Here’s How You Can Really Use Your Time Wisely In A Crisis “Paul, When Is It A Smart Time To Hire?” My First Tip To Overcom...

For today’s podcast, we will be listening to an old episode of my “Paul Gough Physio Rooms Show” were I explain how easy it is to get people to talk about you and your Physical Therapy clinic... The strategy I use at the Paul Gough Physio Rooms to turn online leads from Facebook into paying patients, FAST… And why you need to start creating client testimonials, and the real power of them... If you...

For today’s podcast, you will be listening to a behind the scenes snippet from a recent group call. In the beginning of this podcast you will have a business owner ask me “what’s next?” In the past few months he and his team have worked extremely hard to get through the recent pandemic, and now they are able to see the light at the end of the tunnel… With his main priority being that he prepares t...

On today’s episode we are answering a question from a member in our community that wanted to know how she can grow her digital mentorships / courses. She is having problems with getting her online webinars filled up, and is feeling too “salesy” during her process of trying to get new paying clients. I explain how I have overcome this headache, while still focusing on speeding up someone’s decision...

For today, we have another great podcast about that "amazing opportunity" that has probably popped up in whichever town you are living in... you guess it, this one is about investing in property and if now is the "right time to do it" Besides running a physio biz and global media company, I also been investing in property and have learned tons of lessons from acquiring multiple properties over tim...

For today's episode, you will be tuning into last weeks group "cash club call" where I am asked from one of the members in my community how he should be planning for the rest of the financial year. He is currently in an economy that isn't hurting right now, his business and lifestyle have not been that affected yet, so he isn't sure if he should be concerned for a looming recession, or planning fo...

Today’s podcast is a "Flashback Friday" special, where you will be tuning into an old episode of my Paul Gough Physio Rooms show. In this one you will be hearing why my answer is "NO" when it comes to incentivizing past patients for referrals, The is also a behind the scenes staff training where I cover how my team can help patients people feel MORE confident FASTER about making the decision to co...

Today we are covering a topic every business owner loves, and that’s raising your rates. In this podcast you will be listening to one of my monthly “Cash Club” group coaching calls. On this episode you will hear a member of our community rave about his new price rise and how he confidently did it with the help of my Accelerator Program. The only issue he is having is with a few long time clients t...

On todays podcast you will be listening into a behind the scenes look into my recent virtual UK Mastermind, where a business owner hoped on and asked me how he could make the best changes in his clinic. I help clear up his uncertainty about how he should approach his staff with the new changes. I then re-enforce the importance of planning, and how a good planning session could be more valuable tha...

On today’s “Flash-Back Friday” edition of the podcast, you will be listening to an old episode of our “Paul Gough Physio Rooms” show. In this episode you will hear me talk about why patients cancel Physical Therapy appointments to go to the hairdresser instead (and what to say about it),…..  why “words” are the most important thing we can use to get people to say ‘yes’ to paying for Physical...

On today’s podcast you will be listening in to an exclusive snippet of my most recent mastermind call where I answer questions from business owners around the world. In the beginning of this podcast I help fellow business owners understand how they are not alone with the problems they are facing, and a great way to make better decisions moving forward. Halfway through this call I was asked by a me...

In today’s podcast you will be tuning in to one of our first “Front Desk Superstars” calls. Back in April, we had a member from out community come on and ask how he could convert patients better on the first phone call. He understands the importance of being sensitive when money is tight, but he wants to make sure that he can still help as many patients as possible Barry answers this question firs...

In today’s podcast my team has pulled out a great segment from an old group coaching session. While working through the groups problems together I had a business owner ask me “how do I handle a situation where a client is giving me push-back for staying open? I explain to her why she can’t be concerned with her patients feedback, balancing each decision she makes, and why each decision that is mad...

In today’s podcast you will be tuning in to one of my Mindset calls from last month. Where there was a business owner that came on and candidly asked “how do I find the middle ground in my life and business?” I lean into this question while explaining, what the “middle ground” is in most scenarios, accepting who you are as a business owner, and the steps I took to get prepared for the COVID-19 Pan...

For today’s podcast you will be listening to last weeks mastermind call when a member of our community asked me about how she should re-open her clinic and what the appropriate steps would be to add staff back onto payroll. Tune in as I explain the importance of a gameplan, working in increments, and staying flexible and being able to pivot when your plans change. My “How to recoup the cash you’ve...