Chris Schaeffer, Certified Google Ads Specialist
The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
Google Ads expert and Premier Google Partner Chris Schaeffer talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask your Google Ads questions at www.paidsearchpodcast.com
Author
Chris Schaeffer, Certified Google Ads Specialist
Category
Podcast website
Latest episode
Jul 6, 2026
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Episodes
Metrics of Success - The Principals of Google Ads #7 (Episode #395) 15.01.2024 43:12
Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube: https://youtu.be/VQF7GfwSnvU Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Principals of Google Ads #1 - Strategic Relevance - https://open.spotify.com/episode/6MiKbcaDWQ6aICxH077DhM Pri...
Bidding Strategy Comparison (Episode #394) 08.01.2024 38:34
Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube: https://youtu.be/SNDiopxGzRA Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Principals of Google Ads #1 - Strategic Relevance - https://open.spotify.com/episode/6MiKbcaDWQ6aICxH077DhM Pri...
HUGE Question & Answer Show (Episode #393) 01.01.2024 45:02
Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube: https://youtu.be/JZaC1PHiU-E Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Principals of Google Ads #1 - Strategic Relevance - https://open.spotify.com/episode/6MiKbcaDWQ6aICxH077DhM Pri...
Amazing New Ideas + Joey Bidner (Episode #392) 25.12.2023 38:58
Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Joey Bidner - https://joeybidner.com/ Watch This Episode on YouTube: https://youtu.be/HGAe5gQZoS4 Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Principals of Google Ads #1 - Strategic Relevance - https://open.spotify....
What I Learned in 2023 (Episode #391) 18.12.2023 38:11
Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube: https://youtu.be/XvbwHg_HEjA Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Principals of Google Ads #1 - Strategic Relevance - https://open.spotify.com/episode/6MiKbcaDWQ6aICxH077DhM Pri...
Risk Management - The Principles of Google Ads #6 (Episode #390) 11.12.2023 43:01
Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube: https://youtu.be/C4uOJPL0uEE Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Principals of Google Ads #1 - Strategic Relevance - https://open.spotify.com/episode/6MiKbcaDWQ6aICxH077DhM Pri...
Quality Score - The Principles of Google Ads #5 (Episode #389) 04.12.2023 38:32
Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube: https://youtu.be/qyXcR-ZH8FA Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Principals of Google Ads #1 - Strategic Relevance - https://open.spotify.com/episode/6MiKbcaDWQ6aICxH077DhM Pri...
Proactive & Reactive Management - The Principles of Google Ads #4 (Episode #388) 27.11.2023 37:18
Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube: https://youtu.be/xs3r3Zthqhk Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Principals of Google Ads #1 - Strategic Relevance - https://open.spotify.com/episode/6MiKbcaDWQ6aICxH077DhM Pri...
Pay Per Value - The Principles of Google Ads #3 (Episode #387) 20.11.2023 34:49
Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube: https://youtu.be/yhPw8dBu8vs Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Principals of Google Ads #1 - Strategic Relevance - https://open.spotify.com/episode/6MiKbcaDWQ6aICxH077DhM Pri...
Phases of Success - The Principles of Google Ads #2 (Episode #386) 13.11.2023 34:16
Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube: https://youtu.be/cppiMJ5n2LA Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Principals of Google Ads #1 - Strategic Relevance - https://t.co/mA2u7R9oYr
Strategic Relevance - The Principles of Google Ads #1 (Episode #385) 06.11.2023 30:51
Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube: https://youtu.be/jkfuN8i3eEs Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod
My 5 Most Controversial Opinions (Episode #384) 30.10.2023 36:00
Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube: https://youtu.be/DoLkIUGQfIQ Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod
Answering Questions on Bidding, Remarketing, Keywords, & Search Partners (Episode #383) 23.10.2023 45:43
Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube: https://youtu.be/S5_fgAOuOf0 Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod
Below First Page Bid? (Episode #382) 16.10.2023 39:18
Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube: https://youtu.be/hydG6_69-H8 Link to Screenshots: https://docs.google.com/presentation/d/1bH2EWzl4cSSoCjliChzNu-NAtJie09Z8GaQ-Xi2CHSs/edit?usp=sharing Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/Pai...
Let's Build a High Funnel Google Ads Search Campaign (Episode #381) 09.10.2023 41:33
Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube: https://youtu.be/JCFUrkpCGsc Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Show Notes: In this episode Chris Schaeffer builds a basic Google Ads search campaign focused on a high funnel l...
Answering 6 Questions from Listeners (Episode #380) 02.10.2023 45:34
Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com This Episode on YouTube - https://youtu.be/xD38qOhHujo Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Show Notes: Six really good questions from listeners around the world about conversion tracking, manual bidding, usin...
The Cheapest Traffic on Google! (Episode #379) 25.09.2023 38:36
Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com This Episode on YouTube - https://youtu.be/hnyLZUau94U Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Show Notes: Answering questions from listeners and discussing how to get the cheapest traffic on Google using display...
How to Prepare for the Upcoming Holiday Sales Season (Episode #378) 18.09.2023 47:12
Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Training - https://www.chrisschaeffer.com Joey Bidner at https://joeybidner.com This Episode on YouTube: https://youtu.be/Gu-seS8didI Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Show Notes: It's that time of the year to start thinking about that time of t...
When to Use Exact Match Keywords (Episode #377) 11.09.2023 41:18
Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Training - https://www.chrisschaeffer.com This Episode on YouTube: https://youtu.be/QMIu5P8Io_w Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Show Notes: Do you know when you should use exact match keywords? Let's talk about that! In this week's episo...
9 Very Important Questions from Listeners (Episode #376) 04.09.2023 48:46
Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Training - https://www.chrisschaeffer.com This Episode on YouTube: https://youtu.be/9oF65LaxWCQ Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Show Notes: Podcast listeners have sent in some very important questions about Google Ads and this week we jump in on so...
What Does a Bad Search Term Look Like? (Episode #375) 28.08.2023 38:47
Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Training - https://www.chrisschaeffer.com This Episode on YouTube: https://youtu.be/JBQXOv-f2qQ Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Show Notes: Let's talk about broad match keywords, how to change your bids in Google Ads, and what a bad search ter...
CRAZY! Google Changes the Definition of Match Types for Keywords (Episode #374) 21.08.2023 39:04
Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com This Episode on YouTube: https://youtu.be/8Cn6AR2n4-s Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Show Notes: Do you know if your Google Ads account is a sail boat or a race car? This week Chris Schaeffer discusses what makes a campaign fa...
Strange Phenomenon Happening in Google Ads Right Now (Episode #373) 14.08.2023 37:30
Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com This Episode on YouTube: https://youtu.be/kw2EEFjjzh8 Submit a Question - https://www.paidsearchpodcast.com Show Notes: Let's talk about Ad Strength (our Metric of the Week), answer a question from a listener in Maryland who wants to know about using Experiments, and talk about the Topic...
Answering Questions from Listeners! (Episode #372) 07.08.2023 40:51
Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com This Episode on YouTube: https://youtu.be/hUvUbIc1RSU Submit a Question - https://www.paidsearchpodcast.com Show Notes: This week Chris answers questions from listeners about Google Ads bidding, Performance Max, shopping campaigns, and keyword targeting.
10 Steps to Building a Search Campaign in Google Ads (Episode #371) 31.07.2023 40:32
Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com This Episode on YouTube: https://youtu.be/mjteO7aefpY Submit a Question - https://www.paidsearchpodcast.com Show Notes: Learn how to build a search campaign in Google Ads in just a few minutes. This simple, tested process is the best way to get your ads running on Google quickly without the...
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