The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Joey Bidner - https://joeybidner.com/ This Episode on YouTube:  https://youtu.be/kZNThdaaZfE Submit a Question - https://www.paidsearchpodcast.com Show Notes: The topic of the week is about manual bids vs automated bids and what makes them so different. Also Joey Bidner discusses the metric o...

Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Submit a Question - https://www.paidsearchpodcast.com Watch this episode on YouTube:  https://youtu.be/uKxPAHGmXpQ Show Notes: This week Chris Schaeffer discusses how to choose the right budget in Google Ads, how daily and monthly budgets work, and answers frequently asked questions about how...

Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Submit a Question - https://www.paidsearchpodcast.com Watch this episode on YouTube: https://youtu.be/e5hJwbHi_Ng Show Notes: This week Chris discusses Search Impression Share Lost Due to Budget, answers a question from a listener, and discusses the topic of the week which is about the first...

Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Submit a Question - https://www.paidsearchpodcast.com Show Notes: This week Chris discusses Search Impression Share Lost Due to Rank, answers a question from a listener, and discusses the topic of the week which is about how many keywords are the best number of keywords to have in your Google...

Get Opteo for free for two months - https://opteo.com/psp Watch the Opteo Chat GPT Demo at https://youtu.be/JVhwtxTJ20k Chris Schaeffer - https://www.chrisschaeffer.com Submit a Question - https://www.paidsearchpodcast.com Show Notes: Want to use more automation in your Google Ads? This is the podcast for you! Today Chris Schaeffer talks about some amazing tools that are built into Google Ads that...

Get Opteo for free for two months - https://opteo.com/psp Joey Bidner - https://joeybidner.com/ Chris Schaeffer - https://www.chrisschaeffer.com Submit a Question - https://www.paidsearchpodcast.com Show Notes: This week Chris discusses the confusing metrics "Click Share" and discusses why he strongly disagrees with using the metric as a key performance indicator. A special guest also jo...

Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Submit a Question - https://www.paidsearchpodcast.com Show Notes: In this episode Chris Schaeffer discusses why you might be getting clicks but no sales in Google Ads. If you are concerned about wasting money in Google Ads consider these 3 reasons why you might be getting traffic but no resul...

Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Submit a Question - https://www.paidsearchpodcast.com Show Notes: When is it a good idea to hit first position on Google? In this episode Chris Schaeffer talks about the metrics behind position metrics in Google Ads and asks a critical question about when is the right time to achieve top rank...

Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Submit a Question - https://www.paidsearchpodcast.com Show Notes: Learn about the 4 phases of a Google Ads campaign. Each phase is distinct and provides clear direction on how to move your campaign forward and get more value for the money you on spending on PPC. Also in this episode Chris Sch...

Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Submit a Question - http://www.paidsearchpodcast.com Show Notes: Do you know how to manage the risk in your Google Ads search campaigns? If you don't know the risk factors that are in every account then you might be wasting a lot of money in Google Ads. Also in the episode Chris answers...

Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Show Notes: Exciting new format announcement for the podcast! Let's talk about average cost per click, answer a question about audiences, and discuss a unique bidding strategy you may have never tried. We need your help! Pl...

Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes: Have you ever wondered where your money goes in Google Ads? When you see your budget being spent, how are people interacting with your ads? In this episode, Chris clears up a...

Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Show Notes: In this episode, Chris is tackling all your Google Ads questions with topics concerning service-to-keyword ad groups, adding logos as an asset, SKAGs, max conversions, and mor...

Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes: In this episode, Jason and Chris talk about all things max conversion bidding in Google Ads including when to use it, some of the drawbacks of max conversions, the importance...

Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Show Notes: We're back with another Q&A episode packed with questions from our listeners about locations, match types, impressions, headlines, keywords, and more! (3:38) Can you...

Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes: In this episode, we're talking through four different scenarios we run into with advertisers that aren't getting the results they want in Google Ads and offering sol...

Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Link: https://support.google.com/google-ads/answer/9342105 Show Notes: You've probably noticed close variant keywords in your search terms reports, but what exactly are they? In this...

Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes: Bidding strategies are not one size fits all. In this episode, we're discussing the difference in bidding strategies and evaluating which will be most effective depending...

Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Show Notes: This week we're digging into some interesting new features we've discovered in Google ads including changes to your business name and logo in the assets, the new ad...

Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes: We're back with another awesome Q&A episode! This time we're tackling questions about match types, negative keywords, SKAGS, E-commerce, responsive search ad hea...

Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Links: About responsive search ads - https://support.google.com/google-ads/answer/7684791 About Ad Strength for responsive search ads - https://support.google.com/google-ads/answer/992184...

Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes: A lot can go right and wrong in the first month of a brand-new Google ads campaign. In this episode, Jason and Chris share five questions that will help you know what to look...

Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Show Notes: In this episode, we're talking about how to launch brand-new Google Ads accounts with long-term success in mind by explaining what can go wrong, why it went wrong, and th...

Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes: We're jumping back into our inbox for another amazing Google Ads Q&A episode! This week we're answering questions about the form asset in Google Ads,  location s...

Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Show Notes: We're back with our best Q&A episode yet answering questions from listeners about Google Ads optimization, ad group negatives, match types, managing huge accounts, an...