Chris Schaeffer, Certified Google Ads Specialist
The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
Google Ads expert and Premier Google Partner Chris Schaeffer talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask your Google Ads questions at www.paidsearchpodcast.com
Author
Chris Schaeffer, Certified Google Ads Specialist
Category
Podcast website
Latest episode
Jul 6, 2026
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Episodes
Getting Started: Beginner Basics (Episode #420) 08.07.2024 29:23
Try Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Watch this episode on YouTube: https://youtu.be/ARqItjB9zlc Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod
The Best Tool No One Talks About (Episode #419) 01.07.2024 36:58
Try Opteo for free for two months - https://opteo.com/psp Joey Bidner - https://joeybidner.com Chris Schaeffer - https://www.chrisschaeffer.com Watch this Episode on YouTube: https://youtu.be/C-vE6IR7IfI Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod
ChatGPT: Talking to Your Data (Episode 418) 24.06.2024 47:50
Try Opteo for free for two months - https://opteo.com/psp Joey Bidner - https://joeybidner.com Chris Schaeffer - https://www.chrisschaeffer.com Watch this Episode on YouTube: https://youtu.be/6BhGaQ-RTyw Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod
How to Audit Your Own Account (Episode 417) 16.06.2024 35:41
Try Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Watch this Episode on YouTube: https://youtu.be/VZOOZGSmB3Y Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod
Discussing SEO and How it Affects PPC (Episode 416) 10.06.2024 44:51
Try Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Scott Redgate - https://www.scottredgate.com Watch this Episode on YouTube: https://youtu.be/ptQm2vWYnKw Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod
Wasting Money on Search Partners? (Episode #415) 03.06.2024 39:29
Try Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Watch this Episode on YouTube: https://youtu.be/Iat4G1g2j50 Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod
Using the PANIC Button in Google Ads (Episode #414) 27.05.2024 37:43
Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Watch this Episode on YouTube: https://youtu.be/T8QpL4lm3io Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod
Deep Dive into Call Ads (Episode #413) 20.05.2024 35:51
Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Joey Bidner - https://joeybidner.com Watch this Episode on YouTube: https://youtu.be/2Y_prev5fb8 Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod
Breaking Free from the Algorithm (Episode #412) 13.05.2024 36:24
Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Watch This Episode on YouTube: https://youtu.be/rmZ4324SL3c Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod
SKAG vs STAG (Episode #411) 06.05.2024 38:17
Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Watch This Episode on YouTube: https://youtu.be/yLJI1TN4DQI Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Send me a Text Message
Google Shopping Tips & Tricks (Episode #410) 29.04.2024 42:16
Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com Joey Bidner - https://joeybidner.com/ Watch This Episode on YouTube: https://youtu.be/17wfLxcRLdE Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod
8 Important Questions from Listeners (Episode #409) 22.04.2024 44:37
Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube: https://youtu.be/jitpYbi_JDg Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod
100% Impression Share (Episode #408) 15.04.2024 36:31
Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube: https://youtu.be/EFdsLxJoTmE Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod
What Has Changed in 20 Years? (Episode #407) 08.04.2024 42:23
Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube: https://youtu.be/4_PgChU0BRk Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod
Listener Q&A: Budgets, Impression Share, & The Future of Google Ads (Episode #406) 01.04.2024 41:59
Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube: https://youtu.be/rFuitxJ4cN8 Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod
Manual Bids are Dead (Episode #405) 25.03.2024 48:29
Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Joey Bidner - https://joeybidner.com Watch This Episode on YouTube: https://youtu.be/WLd_bSmKn04 Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod
Answering Your Questions about Google Ads (Episode #404) 18.03.2024 30:00
Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Joey Bidner - https://joeybidner.com Watch This Episode on YouTube: https://youtu.be/hbVWC6sXYTo Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Consent mode on websites and mobile apps - https://support.google.com/analy...
Broad Match Keywords Are Cheaper (Episode #403) 11.03.2024 39:19
Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube: https://youtu.be/b3AJlS3AVtQ Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Principals of Google Ads #1 - Strategic Relevance - https://open.spotify.com/episode/6MiKbcaDWQ6aICxH077DhM Prin...
Why Your CPC is So High (Episode #402) 04.03.2024 36:29
Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube: https://youtu.be/5lt1rUDR6Ig Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Principals of Google Ads #1 - Strategic Relevance - https://open.spotify.com/episode/6MiKbcaDWQ6aICxH077DhM Prin...
5 Biggest Mistakes I See In Accounts (Episode #401) 26.02.2024 43:24
Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Joey Bidner - https://joeybidner.com/ Watch This Episode on YouTube: https://youtu.be/IBaaVMfiHvA Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Principals of Google Ads #1 - Strategic Relevance - https://open.spotify....
How to Rebuild Your Account (Episode #400) 19.02.2024 35:05
Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube: https://youtu.be/AtW7tlluOEo Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Principals of Google Ads #1 - Strategic Relevance - https://open.spotify.com/episode/6MiKbcaDWQ6aICxH077DhM Pri...
Account Management - Foundations of Google Ads #10 (Episode #399) 12.02.2024 43:00
Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube: https://youtu.be/DrIl_ykaG5k Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Principals of Google Ads #1 - Strategic Relevance - https://open.spotify.com/episode/6MiKbcaDWQ6aICxH077DhM Pri...
Boundaries - Foundations of Google Ads #9 (Episode #398) 05.02.2024 38:46
Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube: https://youtu.be/hJEC_OXQeL4 Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Principals of Google Ads #1 - Strategic Relevance - https://open.spotify.com/episode/6MiKbcaDWQ6aICxH077DhM Pri...
Policy Issues in Google Ads (Episode #397) 29.01.2024 42:34
Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube: https://youtu.be/EHSNkUZGJyM Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Principals of Google Ads #1 - Strategic Relevance - https://open.spotify.com/episode/6MiKbcaDWQ6aICxH077DhM Pri...
Quality Before Volume - The Principals of Google Ads #8 (Episode #396) 22.01.2024 42:15
Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube: https://youtu.be/EINOefRZYX4 Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Principals of Google Ads #1 - Strategic Relevance - https://open.spotify.com/episode/6MiKbcaDWQ6aICxH077DhM Pri...
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