The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

Please support our sponsors, they make the show possible! Try Opteo free for 6 weeks - https://opteo.com/psp                           Show notes: Google Ads was going great. Month after month you're producing tons of conversions and your Google Ads campaigns are going great. Then all of a sudden you experience a massive drop in conversions and performance. We've all been there. This can...

Please support our sponsors, they make the show possible! Try Opteo free for 6 weeks - https://opteo.com/psp      Show notes: We've all been there. We're running a great Google Ads campaign for a client or employer, we're getting them great results, and then they say those three little words, "it's not working." This can be very frustrating. You're getting them g...

Please support our sponsors, they make the show possible! Try Opteo free for 6 weeks - https://opteo.com/psp      Get a custom proposal from Directive Consulting - https://directiveconsulting.com/ Show notes: Hi yes welcome back to the Paid Search Podcast! This week we are talking about Google Ads for realtors and real estate agents. If you're a realtor who's looking for information on h...

Please support our sponsors, they make the show possible! Try Opteo free for 6 weeks - https://opteo.com/psp          Show notes: This week on the Paid Search Podcast, Chris and Jason talk about how they approach the sales funnel and Google Ads. They talk about how they use the sales funnel with Google Ads and how that affects their strategies. A listener sent in a great question about the sales f...

Please support our sponsors, they make the show possible! Try Opteo free for 6 weeks - https://opteo.com/psp    Get a custom proposal from Directive Consulting - https://directiveconsulting.com/    Show notes: Welcome back to the Paid Search Podcast, the weekly podcast about Google Ads and search engine marketing! This week Chris and Jason answer a ton of Google Ads questions from AdWords beginner...

Please support our sponsors, they make the show possible! Try Opteo free for 6 weeks - https://opteo.com/psp      Show notes: Jason and Chris conclude their Google Ads display advertising series this week with a wrap up conversation focused on how they judge their display campaign results and determine if a display campaign is working. The answer to "is it working" depends on the reason...

Please support our sponsors, they make the show possible! Try Opteo free for 6 weeks - https://opteo.com/psp     Get a custom proposal from Directive Consulting - https://directiveconsulting.com/      Show notes: This week Jason and Chris continue their discussion the Display Network and talk about how they use placement targeting. They talk about what placements are, how to find them, and how the...

Please support our sponsors, they make the show possible! Try Opteo free for 6 weeks - https://opteo.com/psp     Show notes: This week Jason and Chris continue their discussion the Display Network and talk about how they use keyword contextual targeting in display campaigns. They talk about what keyword targeting on display is, how to find keywords to target, how to add them, how to set bids, and...

Hi everyone! Yes! This week Jason and Chris continue their discussion the Display Network and talk about how to target audiences with display ads, both in-market and affinity audiences. The guys talk about how they use audience targeting, when they think it's a good fit, and then they go over some examples. Enjoy! Please support our sponsors, they make the show possible! Try Opteo free for 6...

Hi everyone! Welcome back to the Paid Search Podcast. This week Jason and Chris dive into the Display Network and talk about how to target topics. The guys talk about how they use topic targeting, when they think it's a good fit, and then they go over some examples. Enjoy! Please support our sponsors, they make the show possible! Try Opteo free for 6 weeks - https://opteo.com/psp     More Pai...

Hi everyone, welcome back to the PSP! This week Jason and Chris share 7 ideas for freshening up a long-time Google Ads account. If you have campaigns that have been running great for years, but you want to test out some new strategies to see if results can get even better, this is the episode for you! The guys share ideas on how to improve long-running campaigns and they also share some advice on...

Hi everyone, yes! Welcome back to the Paid Search Podcast. This week the guys answer your PPC questions. If you have a question send it to us using the contact page on our website. Thanks for listening and please share the show! Please support our sponsors, they make the show possible! Try Opteo free for 6 weeks - https://opteo.com/psp      More Paid Search Podcast content: Join us at Patreon - ht...

Hi everyone! Yes! Welcome back to the Paid Search Podcast. This week we finish up the "trap door" series, discussing the potential mindset mistakes advertisers can make with Google Ads. We discuss the big baller trap door where people want to overspend early on. We discuss the trap door of unrealistic CPA expectations. And we close the show and the trap door series with the controversial...

Oh baby, yes! Welcome back to the Paid Search Podcast. This week, we're continuing our trap door series and talking about potential Google Ads strategy mistakes that can come from overthinking your Google Ads strategy. These mistakes can include SKAGS, trying to educate your audience on the wrong type of platform, putting all your eggs in one basket, and the master planned community. Enjoy th...

Yes! Welcome back to the Paid Search Podcast. This week, we're continuing our trap door series and talking about potential bidding mistakes that can be made in Google Ads. These mistakes can include getting too granular with your bid adjustments, running automated bids without a cap in place, and focusing too much on the number one position without considering the costs. Enjoy the episode! Th...

Digital Marketing In An AI World - https://amzn.to/2EVRugT Optmyzr Free Trial - http://lddy.no/24zc Join us at Patreon - https://www.patreon.com/paidsearchpodcast Are you nervous about artificial intelligence and machine learning replacing you and making your expert PPC skills obsolete? If so, this is the interview you have to listen to! Fred Vallaeys was one of the first 500 employees at Google,...

Get a custom proposal from Directive Consulting - https://directiveconsulting.com/ Join us at Patreon - https://www.patreon.com/paidsearchpodcast Get old episodes - https://paidsearchpodcast.com/archive/ Expected clickthrough rate: Definition - https://support.google.com/google-ads/answer/1659696 Yes! Today we're kicking off a four part series, the possible "trap doors" in Google Ad...

Try Opteo free for 6 weeks - https://opteo.com/psp     Have you heard about our new Patreon show? We put out a new episode every week and membership is only $2 a month! - https://www.patreon.com/paidsearchpodcast Digital Marketing in an AI World by Fred Vallaeys - https://amzn.to/2M8BZbf Hi everyone, this week we're covering custom audiences in the Google Ads display network. Custom audiences...

Try Opteo free for 6 weeks - https://opteo.com/psp     Get a custom proposal from Directive Consulting - https://directiveconsulting.com/     Have you heard about our new Patreon show? We put out a new episode every week and membership is only $2 a month! - https://www.patreon.com/paidsearchpodcast Yes! Hello everyone and welcome back to the Paid Search Podcast. This week we're focusing on wa...

Try Opteo free for 6 weeks - https://opteo.com/psp     Have you heard about our new Patreon show? We put out a new episode every week and membership is only $2 a month! - https://www.patreon.com/paidsearchpodcast Send us your PPC questions here - https://paidsearchpodcast.com/contact-us/ Yes! This week we go deep with an epic Google Ads questions and answers episode. We answer a ton of questions a...

Try Opteo free for 6 weeks - https://opteo.com/psp     Get a custom proposal from Directive Consulting - https://directiveconsulting.com/ Our New Patreon Show - https://www.patreon.com/paidsearchpodcast PSP Insider 1 – Mastering Your First Google Ads Sales Call - https://paidsearchpodcast.com/psp-insider-1-sales-call/ Hi, yes, and welcome back to the Paid Search Podcast! This week Jason and Chris...

Get The Other PSP Insider Episodes - https://paidsearchpodcast.com/insider/ Join Our New Patreon Show - https://www.patreon.com/paidsearchpodcast It's bonus time baby! We use Insider episodes to teach our listeners "the business of PPC" and help freelancers, PPC professionals, and agency owners grow their careers and companies. We're very proud of the work we've been doing...

Try Opteo free for 6 weeks - https://opteo.com/psp    Get a custom proposal from Directive Consulting - https://directiveconsulting.com/     Our New Patreon Show - https://www.patreon.com/paidsearchpodcast PSP Insider - https://paidsearchpodcast.com/insider/ Yes! This week Jason and Chris are covering some of the most common mistakes they see Google Ads advertisers make and how you can avoid them....

Contact Tim Tompkins and Cause Inspired Media - https://causeinspiredmedia.com/ Google Ad Grants - https://www.google.com/grants/ Try Opteo free for 6 weeks - https://opteo.com/psp     Our Patreon Show - https://www.patreon.com/paidsearchpodcast Yes! Today we bring on Tim Tompkins with Cause Inspired Media to talk Google Ad Grants. Tim is a Google Ad Grants expert and shares a ton of knowledge on...

Try Opteo free for 6 weeks - https://opteo.com/psp      Get a custom proposal from Directive Consulting - https://directiveconsulting.com/ Our Patreon Show - https://www.patreon.com/paidsearchpodcast Oh yes! Welcome back to the number 1 podcast about Google Ads!  This week we kick off the show with a question about landing pages versus business websites and whether or not business websites get mor...