The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

Try Opteo free for 6 weeks - https://opteo.com/psp      Our Patreon Show - https://www.patreon.com/paidsearchpodcast PSP Archive - https://paidsearchpodcast.com/archive/ PSP Insider For PPC Professionals - https://paidsearchpodcast.com/insider/ Welcome back to the PSP! Today we do a huge Q&A episode and answer your questions! Leave us a question on our contact page or call us at 214-810-1355. ...

Try Opteo free for 6 weeks - https://opteo.com/psp      Our Patreon Show - https://www.patreon.com/paidsearchpodcast PSP Archive - https://paidsearchpodcast.com/archive/ PSP Insider For PPC Professionals - https://paidsearchpodcast.com/insider/ Yes, okay, yes! Welcome back to the Paid Search Podcast. This week we kick off the show with a listener question from Mexico about adding search terms as k...

Try Opteo free for 6 weeks - https://opteo.com/psp      Get a custom proposal from Directive Consulting - https://directiveconsulting.com/ Our Patreon Show - https://www.patreon.com/paidsearchpodcast First 100 PSP Episodes available - https://paidsearchpodcast.com/archive/ Nursing Home build resources - http://paidsearchpodcast.com/nursinghome Measuring reach and frequency - https://support.google...

Try Opteo free for 6 weeks - https://opteo.com/psp      PSP Insider - https://paidsearchpodcast.com/insider/      Episode Archive - https://paidsearchpodcast.com/archive/      Yes! Welcome back to the Paid Search Podcast. This week we take a listener question about running ads for a supplement company. And then we continue our nursing home build series and talk about YouTube campaigns. Specificall...

Try Opteo free for 6 weeks - https://opteo.com/psp      Get a custom proposal from Directive Consulting - https://directiveconsulting.com/      PSP Insider - https://paidsearchpodcast.com/insider/      Episode Archive - https://paidsearchpodcast.com/archive/      Yes! Welcome back to the Paid Search Podcast. This week we're continuing our nursing home build series and talking about remarketin...

Try Opteo free for 6 weeks - https://opteo.com/psp      Get a custom proposal from Directive Consulting - https://directiveconsulting.com/      PSP Insider - https://paidsearchpodcast.com/insider/      Episode Archive - https://paidsearchpodcast.com/archive/      Yes! Welcome back to the Paid Search Podcast! This week we kick off the show with some news about the average position column being remo...

Try Opteo free for 6 weeks - https://opteo.com/psp      PSP Insider - https://paidsearchpodcast.com/insider/      Hi everyone, say it with us? 1, 2, 3... YES. Today we kick off the PSP with a question about ad rotation settings, optimized versus rotate indefinitely. Then we get back into the nursing home build. This week we're covering how we use ad groups and how we come up with keywords for...

Try Opteo free for 6 weeks - https://opteo.com/psp      Get a custom proposal from Directive Consulting - https://directiveconsulting.com/ PSP Insider 3: How To Get Local Clients - https://gum.co/insider003 Hi everyone welcome back to the Paid Search Podcast! On this week's episode we're moving on to part two of the nursing home build series. We start off the show with some exciting news...

Try Opteo free for 6 weeks - https://opteo.com/psp      PSP Insider 3: How To Get Local Clients - https://gum.co/insider003      YES!!! YES!!! OH YES!!! It is time for another Google Ads build out from the Paid Search Podcast. Give me a YES please right now please just say it, YES! This time we're building out Google Ads campaigns for Big Daddy JR's Senior Living, a fictional business th...

PSP Insider 2 - Google Ads Client Qualification & Selection - https://paidsearchpodcast.com/insider-2-client-qualification-selection/ Hi ya'll, this week we have some news about the message extension in Google Ads and options for replying to those messages, then we take a listener call on exact match variants, and then we cover the best ways to track calls from Google Ads PPC campaigns. W...

Try Opteo free for 30 days - https://opteo.com/      Get a custom proposal from Directive Consulting - https://directiveconsulting.com/      Chris Schaeffer Training Videos - http://store.chrisschaeffer.com/      PSP Insider 3: How To Get Local Clients - https://gum.co/insider003      Hi everyone, today we do a live audit of the keywords and search terms on a junk removal Google Ads campaign. We b...

Try Opteo free for 30 days - https://opteo.com/      PSP Archive - https://paidsearchpodcast.com/archive/      PSP Insider 3: How To Get Local Clients - https://gum.co/insider003      Ask us a question - https://paidsearchpodcast.com/contact-us/      Hi PPC professionals and Google Ads advertisers! Today we are talking about SKAGS, single keyword ad groups. We break down why we think SKAGS are not...

Try Opteo free for 30 days - https://opteo.com/      Get a custom proposal from Directive Consulting - https://directiveconsulting.com/      Hi everyone, today we're talking about setting up draft and experiment campaigns in the new Google Ads interface. The experiment campaign tool is very much improved in the new interface, and we cover how to set up experiments and the kinds of experiments...

Try Opteo free for 30 days - https://opteo.com/      PSP Insider - https://paidsearchpodcast.com/insider/      Wow, what an episode. Today we start off with a great review from iTunes. Then we get into some Google Ads news about YouTube campaign ads on television screens. Then we take a listener question about audience targeting on search campaigns. And then we go very deep on remarketing. We give...

Check Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/   PSP Insider - https://paidsearchpodcast.com/insider/      YES wow YES did we go deep this time! Today we go deep on YouTube, enjoy! We start off the episode with a question about responsive ads and then we jump into the YouTube talk. We cover a ton of YouTube advertising information, including the difference betwe...

Check Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/   Howdy ya'll, welcome back to the Paid Search Podcast. Today we talk about the importance of search terms and manual bids. They're simple concepts, easy to overlook, but they are so very important! We cover why these two concepts are so important and how they influence our Google Ads management. How you c...

Check Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/   Howdy ya'll, welcome back to your favorite Google Ads podcast. Today the boys are talking about filters, a hidden little gem of Google Ads. The guys talk about how they use filters at the keyword and search term levels to find amazing metrics and hidden data insights. Enjoy! How you can help the show: on YouT...

Episode sponsor:       Get a free custom proposal - Directive Consulting      Show notes: Hi ya'll, welcome back to the Paid Search Podcast. Have you ever been running a Google Ads campaign that just all of a sudden started having performance issues? And you don't even think it was anything you did? This is what we call a good campaign going bad. It happens to everyone. But there are thi...

Try out Optmyzr and tell them the Paid Search Podcast boys sent you! Follow Fred Vallaeys on Twitter   PSP Insider    Yes! Welcome back to the Paid Search Podcast. This week we interviewed Fred Vallaeys, the CEO at Optmyzr. Fred is a true Google Ads scripts expert, a wealth of knowledge on the topic of scripts, and we were fortunate to have the opportunity to interview him. Thanks for checking out...

Check Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/   PSP Insider - https://paidsearchpodcast.com/insider/   Hi everyone, welcome back to the PSP! This week we cover a topic for the busy freelancers and agency employees out there. We share some insights on how to manage a large number of Google Ads accounts. We go over some tips and share some insights we've lea...

Check Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/   PSP Insider - https://paidsearchpodcast.com/insider/   On today's episode we talk about how to get in front of a high income audience on Google Ads. We give multiple tips and strategies to get in front of high income people, and we hope this episode helps. Thanks for listening and enjoy the show. On YouTube,...

Check Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/   PSP Insider - https://paidsearchpodcast.com/insider/   On today's episode we explain how for just $100 a month you can significantly grow your brand awareness with Google Ads.  These tips are for specifically brand awareness, and we hope you enjoy the episode! On YouTube, please click that LIKE button and sub...

Check Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/   PSP Insider - https://paidsearchpodcast.com/insider/   Sometimes life gives you lemons, you make lemonade, and then your boss wants you to make a lemon meringue pie on top of that. Really bro? A lemon meringue pie when I already made lemonade from this pile of lemons! But yes, that's the situation Google Ads...

Check Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/   Have you ever listened to our show and thought, "wow, I really like the way these guys talk about Google Ads, and I'd love to run my campaigns like they do, but I'm stuck with the way I made my campaigns and I'll never run a professional setup like them." If you've ever thought that,...

Check Out Directive Consulting For PPC and SEO! - https://directiveconsulting.com/   Today we do a deep dive on Google Ads tips for urgent care clinics. Chris has a lot of Google Ads management experience with urgent care clinics, and he provides some great nuggets today. Thanks for listening and enjoy the show! On YouTube, please click that LIKE button and subscribe for new episodes every Monday!...