The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

Please support our sponsors because they make the show possible! Free Opteo trial - https://opteo.com/psp                   Show Notes: Welcome back to the Paid Search Podcast! Today we're answering your questions about Google Ads, including questions about click fraud and invalid clicks, testing ad copy, and when to make audience bid adjustments. Thanks for listening and sharing the show, an...

Please support our sponsors because they make the show possible! Free Opteo trial - https://opteo.com/psp         Listen To Google Ads Strategy With Kyle Sulerud - https://googleadsstrategy.com/         Show Notes: This week we're talking about the risks of overmanaging a Google Ads campaign. What does overmanagement look like? Why does it hurt your results? We answer those questions and more...

Please support our sponsors because they make the show possible! Free Opteo trial - https://opteo.com/psp                   Show Notes: Welcome back to the Paid Search Podcast! Today we're answering your questions about Google Ads, including: running an automated bidding strategy based on conversions, when you have multiple conversion values that differ widely; should a business run remarketi...

PLEASE SUPPORT OUR SPONSORS BECAUSE THEY MAKE THE SHOW POSSIBLE! Free Opteo trial - https://opteo.com/psp     Four Free Lessons at Institute - https://directiveconsulting.com/institute/ SHOW NOTES: This week on the Paid Search Podcast we're talking about the awesome new explanations tool inside Google Ads. We talk about how to access the explanations tool and the kinds of information it provi...

Please support our sponsors because they make the show possible! Free Opteo trial - https://opteo.com/psp       Four Free Lessons at Institute - https://directiveconsulting.com/institute/ Show Notes: Welcome back to the Paid Search Podcast! This week we continue our remembering AdWords series where we look back at previous episodes from years ago and see if the advice holds up. This week we'r...

Please support our sponsors because they make the show possible! Free Opteo trial - https://opteo.com/psp       Four Free Lessons at Institute - https://directiveconsulting.com/institute/ Show Notes: Welcome back to the Paid Search Podcast! This week we introduce our remembering AdWords series where we look back at previous episodes from years ago and see if the advice holds up. This week we'...

Please support our sponsors because they make the show possible! Free Opteo trial - https://opteo.com/psp                   Show Notes: Welcome back to the Paid Search Podcast! This week we're answering your questions about Google Ads, including questions about impression share columns showing up with blank lines, the biggest changes to Google Ads over the last few years, Google Ad Grants, SK...

Please support our sponsors because they make the show possible! Free Opteo trial - https://opteo.com/psp                  Show Notes: This week on the Paid Search Podcast, Chris and Jason discuss Dynamic Search Ads (DSA). DSA is an automated strategy in Google Ads that lets Google create ad headlines and target keywords based on the information on your website. It's a cool way to try and fin...

Please support our sponsors because they make the show possible!        Free Opteo trial - https://opteo.com/psp      Get a custom proposal from Directive Consulting - https://directiveconsulting.com/ Show Notes: This week on the Paid Search Podcast, Chris and Jason discuss the issue of not being able to spend the full budget on a Google Ads campaign. The guys discuss how much of an issue this is,...

Please support our sponsors because they make the show possible!     Free Opteo trial - https://opteo.com/psp      Get a custom proposal from Directive Consulting - https://directiveconsulting.com/ Show Notes: This week on the Paid Search Podcast, Jason and Chris discuss three common mistakes they see when they do audits of Google Ads accounts. These mistakes include measuring non-converting actio...

Please support our sponsors, they make the show possible!     Free Opteo trial - https://opteo.com/psp       Show Notes: Welcome back to the Paid Search Podcast. This week the guys go over two Google Ads topics that they each are focusing on right now going into the year. The discussion includes talk about quality score, broad match modified keywords, campaign groups, and exact match negative keyw...

Please support our sponsors, they make the show possible!     Free Opteo trial - https://opteo.com/psp       Get a custom proposal from Directive Consulting - https://directiveconsulting.com/  Show Notes: Welcome back to the PSP! This week we're doing a questions and answers episode. We answer lots of great Google Ads questions and we thank you for sending them in. Enjoy the show! Please leav...

Please support our sponsors, they make the show possible! Get your WordStream Advisor for Agencies 14 day free trial - https://www.wordstream.com/paidsearchpodcast    Show Notes: Hi everyone! This week we're finishing up the PPC Agency series. In this episode we talk about the different types of PPC agency clients that we've experienced over the years. We discuss the different types of c...

Please support our sponsors, they make the show possible! Get your WordStream Advisor for Agencies 14 day free trial - https://www.wordstream.com/paidsearchpodcast    Show Notes: Welcome back to the Paid Search Podcast! This week we're continuing our month-long series on running a PPC agency, and we're discussing how PPC agencies can manage lots of client accounts efficiently and still b...

Please support our sponsors, they make the show possible! Get your WordStream Advisor for Agencies 14 day free trial - https://www.wordstream.com/paidsearchpodcast    Show Notes: This week we're continuing our month-long series on running a PPC agency. This week's episode is on the 3 step process we use to turn PPC leads into actual clients. It's a great system for making the most o...

Please support our sponsors, they make the show possible! Get your WordStream Advisor for Agencies 14 day free trial - https://www.wordstream.com/paidsearchpodcast    Show Notes: Welcome back to the PSP! This week we're starting a month-long series on running a PPC/Google Ads agency. The first episode in this series is on how we use systems to run all aspects of a PPC agency, including market...

Please support our sponsors, they make the show possible! Free Opteo trial - https://opteo.com/psp       Get a custom proposal from Directive Consulting - https://directiveconsulting.com/ Show Notes: Welcome back to the PSP! This week we're doing part 2 of a two week questions and answers episode. We answer lots of great Google Ads questions and we thank you for sending them in. Enjoy the sho...

Please support our sponsors, they make the show possible! Free Opteo trial - https://opteo.com/psp       Free AdLeg Software Suite trial - https://software.adleg.com/psp Show Notes: Welcome back to the PSP! This week we're doing part 1 of a two week questions and answers episode. We answer lots of great Google Ads questions and we thank you for sending them in. Enjoy the show! Please leave us...

Please support our sponsors, they make the show possible! Free Opteo trial - https://opteo.com/psp       Get a custom proposal from Directive Consulting - https://directiveconsulting.com/ Show Notes: Welcome back to the PSP! This week we go over a strategy we use when we have trouble finding PPC keywords for our Google Ads search campaigns. This strategy combines broad match keywords with targeted...

Please support our sponsors, they make the show possible! Free Opteo trial - https://opteo.com/psp     Free AdLeg Software Suite trial - https://software.adleg.com/psp Show Notes: Yes welcome back to the PSP! This week the guys are talking about a number of Google Ads topics that were top of mind this week, including bidding on competitor names, the problem of small daily budget with a high cost p...

Please support our sponsors, they make the show possible! Free Opteo trial - https://opteo.com/psp       Get a custom proposal from Directive Consulting - https://directiveconsulting.com/ Show Notes: Hi everyone and welcome back to the PSP. This week the guys are talking about one of the most fundamental and important aspects of Google Ads, Ad Rank. Ad Rank is super important. It determines what p...

Please support our sponsors, they make the show possible! Free Opteo trial - https://opteo.com/psp      Free AdLeg Software Suite trial - https://software.adleg.com/psp Show Notes: Wow welcome back to the PSP! This week Chris and Jason talk about some Google Ads things that have been top of mind for them this week. Chris kicks off the show talking about the ad variations tool in Google Ads. Then J...

Please support our sponsors, they make the show possible! Free Opteo trial - https://opteo.com/psp      Get a custom proposal from Directive Consulting - https://directiveconsulting.com/ Show Notes: Jason and Chris are back this week with a big questions and answers episode! Send in your Google Ads questions at https://paidsearchpodcast.com/contact-us/ Please leave us a rating or review on Apple P...

Please support our sponsors, they make the show possible! Free Opteo trial - https://opteo.com/psp      Free AdLeg Software Suite trial - https://software.adleg.com/psp Show Notes: Average position is gone! Google Ads got rid of the average position column. In this episode we teach you how to use absolute top impression share and top impression share as replacements for average position, and we ru...

Please support our sponsors, they make the show possible! Try Opteo free for 6 weeks - https://opteo.com/psp      Get a custom proposal from Directive Consulting - https://directiveconsulting.com/ Show Notes: This week on the Paid Search Podcast we're talking about how to get good Google Ads results in the first month. Getting good results in the first month is very important. It's impor...