The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2     Show Notes: Looking for a simple way to think about Google Ads keywords and manage them for successful results? This week on the Paid Search Podcast the guys talk about a color coded keyword strategy that Jason came up with, the red, yellow, and green keyword strategy. Th...

Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2     Show Notes: This week the guys give an update on the bidding strategies in Google Ads that they’re using these days. They also discuss if close variants are affecting their decision to use manual or automated bids. Thanks for listening and enjoy the episode. Don't mi...

Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2     Show Notes: This week the guys do a Q&A episode and answer your questions about Google Ads. The guys answer questions about negative keywords, how your account time zone affects your ad schedule, and how important geo keywords are. Thanks for your questions and keep s...

Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2     Listen to the Google Ads Strategy podcast - https://googleadsstrategy.com/   Show Notes: This week the guys continue their discussion on how to make the perfect website for a PPC campaign. This fourth and final episode in the series is about what you can do with the conte...

Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2     Enroll in Elite Local Ads today - http://elitelocalads.com/ Show Notes: This week the guys continue their discussion on how to make the perfect website for a PPC campaign. This third episode in the series is all about ways to make your website work great visually for PPC....

Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2     Listen to Google Ads Strategy With Kyle Sulerud - https://googleadsstrategy.com/       Show Notes: This week the guys continue their discussion on how to make the perfect website for a PPC campaign. This second episode in the series is about how to make your website conve...

Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2       Show Notes: Getting quality traffic and running a great Google Ads campaign is only half the battle. In order for that great traffic to convert and turn into new customers, you also have to have a good website. Why work so hard to get good traffic if the website you tak...

Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2    Show Notes: This week on the PSP Chris walks Jason through two unique campaigns he’s running on Google Ads. One of them focuses on medium funnel keywords, and the other campaign has an interesting pure broad keyword strategy that’s combined with targeted audiences. Jason a...

Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Enroll in Elite Local Ads  - http://elitelocalads.com/ Show Notes: Do you ever wonder what your competition is up to in Google Ads? Today on the PSP we talk about how we study our competition in Google Ads. We cover the auctions insights report, how to instantly find out if y...

Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: On today’s Q&A the guys answer questions about when to give up on a keyword when it’s not bringing in conversions, how to start over if you need to start your Google Ads advertising strategy again from scratch, and if using locations in the ad copy works and w...

Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2    Listen to Google Ads Strategy With Kyle Sulerud  - https://googleadsstrategy.com/ Show Notes: Clickthrough rate, conversion rate, or some other metric? The question is, what metric should you use to guide your ad optimization decisions in a Google Ads campaigns? On today’s...

  Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2      Show Notes: On today’s Q&A the guys start off with a question about how they handle exact match variants that come in the search terms report and how to know which ones to add as keywords. Then they answer a question about using a remarketing audience on a search c...

Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2    Get your free trial of Kyle Sulerud’s AdLeg Software Suite - https://software.adleg.com/psp Show Notes: This week the guys talk about conversion tracking mistakes advertisers make in Google Ads that end up hurting their performance. These mistakes include not tracking conv...

Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2      Get a custom proposal from Directive Consulting - https://directiveconsulting.com/ Show Notes: On today’s question and answers episode the guys answer questions about what hidden metrics they look at to improve performance, their experiences with target impression share...

Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2    Get a custom proposal from Directive Consulting - https://directiveconsulting.com/ Show Notes: This week we talk the hidden metrics of Google Ads. These metrics give you amazing data insights, and we tell you how to access them and how they can help you make decisions. Tha...

Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2    Check out Elite Local Ads - http://elitelocalads.com/ Show Notes: Today the guys answer questions about how to get commercial leads when most of your keywords are producing residential traffic. Getting B2B leads from keywords that produce mostly B2C traffic is a very diffi...

Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2      Show Notes: This week it’s time for a great debate! The guys debate whether or not Google Ads professionals should specialize in a small amount of industries, or if they should work for all different kinds of industries. The debate gets heated, but respect is shown throu...

Please support our sponsors because they make the show possible! Check out Elite Local Ads - http://elitelocalads.com/ Show Notes: Today the guys answer questions about how to use Google Ads editor to scale an account build, to what extent we track monthly budget, and if Google Analytics goal importing is as accurate as Google Ads conversion code. Thanks for listening and sharing the show, and we...

Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2         Subscribe to Google Ads Strategy With Kyle Sulerud - https://googleadsstrategy.com/     Show Notes: The guys continue their discussion of the perfect Google Ads account checklist. Today the guys finish up the perfect Google Ads account checklist, covering display, You...

Please support our sponsors because they make the show possible: Get Four Free Lessons at Institute - https://directiveconsulting.com/institute/ Show Notes: This week the guys answer questions about what to do when you have a small daily budget with a high average cost per click, and also a question about unique cookies versus unique users on remarketing campaigns. Thanks for listening and sharing...

Please support our sponsors because they make the show possible! Free Opteo trial - https://opteo.com/psp        Free 7 Day Trial of Kyle Sulerud's AdLeg Software Suite - http://software.adleg.com/psp    Show Notes: The guys continue their discussion of the perfect Google Ads account checklist. Today in part three they go over remarketing. Thanks for listening and sharing the show, and we hop...

Show Notes: This week the guys answer questions about the below first page bid status, low impression keywords, types of conversions, max conversion bidding, and ad group structure. Thanks for listening and sharing the show, and we hope you enjoy the episode! Weekly After Show: And we invite you join hundreds of other Paid Search Podcast fans for our weekly Patreon After Show. Sign up here - https...

Please support our sponsors because they make the show possible! Free Opteo trial - https://opteo.com/psp         Four Free Lessons at Institute - https://directiveconsulting.com/institute/ Show Notes: This week we're continuing our perfect Google Ads account checklist series. Use this checklist to see how you can improve your Google Ads account. Part two of the series covers checklist items...

Please support our sponsors because they make the show possible! Listen To Google Ads Strategy With Kyle Sulerud - https://googleadsstrategy.com/               Show Notes: Today we're answering your questions about how to achieve upper-level thinking with Google Ads, how to deal with low volume, and ways to mix in pure broad keywords into your strategy. Thanks for listening and sharing the sh...

Please support our sponsors because they make the show possible! Free Opteo trial - https://opteo.com/psp         Four Free Lessons at Institute - https://directiveconsulting.com/institute/   Show Notes: This week we're launching our perfect Google Ads account checklist series. Use this checklist to see how you can improve your Google Ads account. Part one of the series covers checklist items...