The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2       Show Notes: There’s a few secrets to Google Ads success, and in this episode we share a big one. Business owners often take an internal perspective to Google Ads campaigns. But when it comes to ad positioning, ad copy, keyword selection, and landing page experience, we...

Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2       Show Notes: This week the guys do the last Q&A episode of the year and there are some great questions. Questions this week include topics like how a busy business owner should manage their Google Ads campaigns if they just have one hour a week, what match types to u...

Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2       Show Notes: Chris and Jason have seen as close to Google Ads perfection as there is, and they’re here to tell you about it. It’s rare, but every now and then the guys run into superstar accounts that get quality scores of 7 to 10 on nearly every keyword and the clickthr...

Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2       Show Notes: The Lazy Man build strategy is back, and this time for it’s for display campaigns. On today’s episode, the guys walk you through how to do Lazy Man campaign builds for pure display campaigns. They talk about targeting, settings, ads, bids, and more. This str...

Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2     Show Notes: This week’s episode is about how to grow your brand awareness with Google Ads. The guys share their thoughts on how to grow your brand awareness by using the Google Ads display network and also by advertising on YouTube. Thanks for listening and for sharing. E...

Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2     Show Notes: This week Chris and Jason are answering your questions about Google Ads! It’s a huge Q&A episode, and it’s a good one. The guys answer questions about the best way to sort through thousands of search terms, how to make sense of a bunch of conversion data w...

Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2     Show Notes: Interesting discussion on the show today about running automated bidding tests. The guys talk about what kinds of automated bids they usually run, how often they run them, how they test automated bids, and what kind of data they focus on when reviewing automat...

Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2     Show Notes: On today’s episode we have an interesting discussion about keyword match types, their risk levels, and re-thinking these things. Over the last few years a lot has changed in Google Ads and these changes have influenced the way we think about keyword match type...

Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2     Show Notes: This week Jason introduces the BFRLEGFAGAR Strategy and Chris reviews his data and gives his feedback about the strategy. The strategy helped Jason stumble upon a 63% conversion rate in one ad group and a 19% conversion rate in another ad group. And these disc...

Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2     Show Notes: This week the guys do a huge Q&A episode with some great questions. The guys answer questions about YouTube ads, whether or not they’d like to see a search terms based on impression report, the simplest way to view ad copy, how many keywords should go in a...

Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2     Show Notes: Advertisers are always asking us about landing pages. What makes a landing page good? How can I improve my landing page for strong Google Ads results? And so forth. Those questions inspired the guys to put together this perfect landing page checklist that help...

Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2     Show Notes: Google Ads Editor is an amazing tool, and it’s free! This amazing tool helps speed up so many aspects of setting up and managing a Google Ads account. In this episode, the guys share their favorite parts of Google Ads Editor, tips on how to use Editor to do th...

Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2     Show Notes: Sometimes advertisers need to spend less in Google Ads. They could be busy already, they could be facing a cash crunch, or they could be simply entering their slow season. Regardless of the reason, when you need to lower your spend, you should be thinking abou...

Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2     Show Notes: This week the guys answer your questions about Google Ads. This is part two of a two part giant Q&A episode. Thanks for listening and enjoy the show! Don't miss the weekly After Show: Don't miss the after show! Join hundreds of other Paid Search...

Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2     Show Notes: This week the guys answer your questions about Google Ads. This is part one of a two part giant Q&A episode. Thanks for listening and enjoy the show! Don't miss the weekly After Show: Don't miss the after show! Join hundreds of other Paid Search...

Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2     Show Notes: This week the guys continue their discussion of search terms. They talk about how they review the data on the search terms report and if the recent updates to search terms will change their processes. Thanks for listening and enjoy the show! Don't miss th...

Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2     Show Notes: This week the guys discuss the change that’s coming to the search terms report. And they also talk about the major changes to Google Ads over the past few years and how they’ve dealt with them. Thanks for listening and enjoy! Don't miss the weekly After S...

Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2     Show Notes: Big Q&A this week! The guys answer questions about conversion tracking, negative keywords, Google Ad Grants, splitting up campaigns based on device, seeing search terms come in from the wrong ad groups, and more. Thanks for listening and enjoy! Don't...

Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2     Show Notes: This week the guys talk about two very difficult search engine marketing situations, when there is not enough search volume for your keywords and even worse, when no one is searching for your product or service. They describe these situations and why they exis...

Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2     Show Notes: This week the guys answer your questions about Google Ads. Questions include how to know if more budget will bring in better results, how to manage conversion tracking with lots of clients, how automated bidding compares to manual bidding, and how we use headl...

Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2     Show Notes: This week the guys cover the search impression share metrics and the competitive metrics columns. They talk about how they use the competitive metrics columns day to day, what situations they help them solve, and how these columns help them achieve client goal...

Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2     Show Notes: This week the guys continue their discussion of the Lazy Man Build strategy and talk about some of the decisions they have to make once the build is up and running, including what they do with search terms, keywords, bids, and ad groups. Thanks for listening a...

Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2     Show Notes: This week the guys explain what their Lazy Man Google Ads build strategy is, why they do it, and why it’s effective. They walk through an example build, building out a Lazy Man build for a dermatologist. And next week we’ll be talking about the next steps that...

Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2     Show Notes: This week the guys do a Google Ads Q&A episode and answer your questions about manual bidding, how to know what your bids should be, and how to run Google Ads campaigns in multiple languages. Thanks for listening and enjoy! Don't miss the weekly After...

Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2     Show Notes: Ever wondered how to optimize a Google Ads account that’s already been running successfully for years? How do you take an account that’s already going great and continue to improve it? In this episode the guys talk about what managing long-running accounts loo...