The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2      Show Notes: This week the guys talk about the impact of image extensions in Google Ads, the difference between image extensions and dynamic image extensions, and they explain the way they think about image extensions and their importance. Thanks for listening and enjoy t...

Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2      Show Notes: This week the guys do a deep dive on HVAC Google Ads campaigns. They cover some advanced topics and share things they think about when advertising for an HVAC company. Topics include the potential from this topic on Google Ads, ad group structure, how to deal...

Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2      Show Notes: This week the guys talk about three common mistakes that they see Google Ads advertisers make that can really limit your ability to run a great campaign. These three mistakes are thinking about keywords the wrong way and only trying out one part of the funnel...

Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2      Show Notes: This week we’re helping business owners figure out what to do when their Google Ads campaigns stop working. We’ve heard it many times. Google Ads was working well, but now it’s no longer performing and you’re wondering how to improve things. In today’s episod...

Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2      Show Notes: Today we’re doing a Q&A and answering your questions about Google Ads. Questions today include subjects like location targeting, learning Google Ads, display campaigns, and competitor keywords. Thanks for listening and enjoy the episode! Search News: Deli...

Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2      Show Notes: What does a Google Ads expert do? That is the question we are answering this week on the Paid Search Podcast. We break down the job role and everything it entails, from consulting, to audits, to management, to reporting, and all the administrative work that g...

Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2      Show Notes: This week we’re talking about the problem of cannibalization inside a Google Ads account. We describe what cannibalization is, why it’s a bad thing, and how to find it. It is an interesting problem, and we hope you enjoy the episode and the discussion. Thanks...

Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2      S how Notes: This week we’re revisiting SKAGS. We cover what they were and how we’re referring to them now. We also discuss how we currently build new campaigns, and how we manage their growth once we start getting data. Thanks for listening and enjoy the episode. Don&ap...

Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2      S how Notes: This week we’re talking about the most common questions we get from advertisers who are new to Google Ads. Hearing from new advertisers with their goals, questions, and concerns continually gives us insight into the way newcomers are thinking about Google Ad...

Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2       Show Notes: Think you know about the three keyword match types in Google Ads? Let’s see about that. This episode is a fresh look at the three keyword match types in Google Ads, what their targeting is based on, and some incredibly interesting news about broad match keyw...

Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2       Show Notes: This week the guys cover the five rules of keyword quality. They share what the five quality levels are and they give examples of keyword quality levels for multiple industries. Knowing the quality level options can help you select the right kinds of keyword...

Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2       Show Notes: This week the guys examine recent results from two smart campaigns. One was for a complex, B2B business and the other campaign was for a straightforward, B2C business. They cover the click volume, cost per click, call volume, search terms, and network perfor...

Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2       Show Notes: Smart campaigns are a very interesting part of Google Ads! In this week’s episode, the guys talk about what Smart campaigns are, Smart search campaigns, Smart shopping campaigns, and the advantages and disadvantages of each. They also have some interesting n...

Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2       Show Notes: One to three months into a new Google Ads campaign is a very interesting time. The decisions you make at this point can play a large role in determining how successful your campaign is over the long run. At this point, there are five great questions to ask,...

Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2       Show Notes: This week the guys talk about four of Chris’s favorite PPC hacks. These are areas of Google Ads that people overlook and miss out on data that can provide incredible insights. Topics covered include different data to view on the ad schedule page, the benefit...

Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2       Show Notes: This week we have a great Q&A episode! The guys answer questions about how to deal with competition that is willing to bid more than you are, how to get in front of very specific groups of search users, if Lazy Man builds can apply to e-commerce campaign...

Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2       Show Notes: This week we compare Google Shopping Ads to Google Search Ads and we cover three important areas to consider when starting a Shopping campaign: cost per click, bidding, and campaign optimization. We look at these three areas in relation to a shopping campaig...

Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2       Show Notes: Manual bids can be intimidating. Where do I start? How much do I bid? When do I change bids? We hear those questions about manual bidding often. But manual bidding can also be easy. It doesn’t have to be difficult. These three rules for manual bidding will m...

Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2       Show Notes: We’re back! The guys are back in action after a week of bad weather. Chris and Jason start off the show looking at the new Google Partners update. Then they share what they’re seeing so far from the phrase match and broad match modified update. And then they...

Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2       Show Notes: This week the guys answer your questions about Google Ads. We answer some great questions this week, including how to come up with ad copy for an industry you’re not familiar with, how to test manual bids when you’re running automated bids, and how running b...

Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2       Show Notes: This week the guys talk about the best, worst, and secret data columns in Google Ads. The data columns are so important because they describe what’s actually happening in your Google Ads campaigns, but you have to know which columns to choose and how to inte...

Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2       Show Notes: This week the guys talk about the eight types of keywords that they see in Google Ads, the pros and cons of each kind, and how they use them. Thanks for listening and enjoy the episode! Don't miss the weekly After Show: Don't miss the after show! J...

Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2       Show Notes: The ad rank formula has changed. There are now six factors that make up Ad Rank and no longer just two or three. Additionally, Ad Rank thresholds are something every advertiser needs to be aware of. In this episode, the guys talk about the old Ad Rank formul...

Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2       Show Notes: Time to take a step back. Let’s talk about some Google Ads strategies for beginners that work great and are very effective. The guys go through some beginner-level Google Ads concepts that still help them to this day. And they cover some examples in specific...

Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2       Show Notes: On this week’s episode the guys talk about some advanced ways to get more traffic in your Google Ads campaign. The advanced strategies cover areas like using responsive search ads, how broad keywords can open things up, demographics, and location targeting s...