The Opportunity Podcast

Successfully scaling your business is a great achievement, but as the size of your business grows, so does the importance of accurately tracking your financials.  Having learned the problems caused by disorganized bookkeeping the hard way, Nathan Hirsch set about co-creating EcomBalance, a service designed to simplify the way eCommerce businesses conduct their bookkeeping.  In this episode, Nathan...

How do you turn a humble content site into a multi-platform, globally recognized brand? For Kevin Espiritu, the answer lay in producing human-focused, genuinely useful content instead of churning out articles for profit. Kevin is the founder of Epic Gardening, a gardening brand with a relatively simple mission: to teach 10,000,000 people around the world how to grow plants and food. What started a...

One of the first lessons website owners learn is that content is the key to success. But how do you identify which topics and keywords to target to help your website gain authority? Finding the answer to this question is what Chima Mmeje, an experienced SEO copywriter and content strategist, does best. Through her company, Zenith Copy, she helps SaaS businesses rank for their target keywords and d...

Well-written content alone isn't enough to draw customers to your website. Backlinks lend authority to your site, helping it rank higher on Google, boosting your organic traffic as a result.  The problem is that many business owners battle to source quality backlinks for their websites. Farzad Rashidi struggled with this process himself. Fortunately, in every challenge lies an opportunity, and his...

We've all read stories and news articles about multi-million dollar businesses that have been sold and the ripple effects these acquisitions have on their respective industries.  But an exit doesn't have to involve enormous sums of money to be meaningful.  When Alexis Grant realized that there were important acquisition stories going untold, she created They Got Acquired, a media agency seeking to...

When used correctly, PPC is a powerful tool in an Amazon seller's arsenal. But, as a newcomer to the FBA game, it's often hard to find the time to research and implement optimized PPC campaigns while simultaneously ensuring your business runs smoothly.  When Mina Elias first entered the Amazon marketplace, he struggled with this challenge himself. Determined to master PPC, Mina put in the hard yar...

How would you like to make money from buying and selling online businesses without having to purchase or operate an online business of your own? This exciting prospect is now within your reach thanks to the launch of the Empire Flippers referral program. By becoming a referral partner, you can earn 20% of our commission by referring businesses that are then successfully bought or sold on the Empir...

In the world of business, it's all about who you know. But how do you connect with influential entrepreneurs and mentors when you're just starting out? Matt Holmes made it his mission to find the answer to this question, shaking hands with venture capitalists, members of congress, and billionaires, in an effort to learn how to create powerful business relationships.  Using the knowledge he gained...

What is the secret to creating the fastest-growing startup in Canada before the age of 24? For Blair Forrest, the answer lay in identifying the nexus between a common pain point for FBA business owners, and an untapped gap in the logistics market.  While Amazon helps out by delivering products to consumers, the onus is on the seller to receive, store, label, and transport the inventory to Amazon f...

With Google algorithm updates regularly changing the game, what is the secret to a consistent, long-lasting SEO strategy? Perrin Carrel believes the answer lies in providing true value to your readers. Perrin is an SEO expert and co-founder of RANQ.io, a boutique SEO agency that offers a holistic approach to boosting organic traffic.  In this episode, prepare to get swept up in the highs and lows...

Losing money due to lost or damaged Amazon inventory is never a good feeling. The good news is, there are reimbursement systems in place to turn this negative experience into a positive for your business.  Few people know the ins and out of the reimbursement and claims process better than Yoni Mazor. Yoni is the CGO & Co-Founder of GETIDA, an auditing platform that helps Amazon FBA sellers identif...

How do you get consumers to sit up and pay attention to your brand on social media?  You could hire an influencer to promote your product to their followers, but how do you track down the right influencer for your specific brand? As an Amazon seller himself, this frustrating problem inspired William Gasner to co-create Stack Influence. Stack Influence is an online platform that connects Amazon FBA...

Wouldn't it be great to get a sneak peek into the future to gain insights into who your most loyal customers will be, which products they'll buy, and how much profit you'll make as a result? Metrics like customer lifetime value (LTV) and customer acquisition costs (CAC) can help you to predict these outcomes, if you can find a way to access this precious data, that is.  Amazon is notorious for saf...

Successfully scaling one online business is hard enough, but building out an entire portfolio of businesses is a challenge few entrepreneurs are able to overcome.  Not only did Simon Treulle knock this challenge out of the park, but he achieved this entrepreneurial milestone before the age of 24!  Simon is the founder of Pangolia, a business with multiple high-value brands and content sites under...

Creating a quality product is the first step to achieving Shopify success. But generating a base of loyal, engaged customers through an effective marketing strategy, is what will take your Shopify store from good to great. As the founders of Chelsea & Rachel Co, one of only five woman-owned Shopify-Plus Preferred Partners in the world, Chelsea Jones and Rachel Saul are experts in this arena. With...

What if I told you that there's a secret ingredient that can help you sell almost any business (yes, even the declining ones) in a fraction of the time?  I'm not referring to huge discounts or expert-level negotiation tactics. I'm talking about the often underestimated element of trust.  Doron Wolffberg, SEO expert and co-founder of Cliverse, has built and sold many content sites and has made buye...

How do you make the leap from identifying a great business opportunity, to forging a path for yourself in that particular industry? As a young entrepreneur, Sujan Patel quickly identified that SaaS businesses were growing at an astonishing rate, and made it his mission to break into the space. Fast forward to today, Sujan is the founder and owner of multiple SaaS businesses, including Mailshake, a...

How do you transform your FBA brand from a side hustle that simply helps you get by, into a powerhouse business designed to last?  Ben Donovan has discovered the secrets to answering this important question. Ben is a 7-figure Amazon FBA seller and the founder of Brand Builder University, an educational resource that teaches entrepreneurs how to launch profitable Amazon FBA brands. Ben gives us the...

With the ecommerce industry now booming in Europe, new aggregators are rising up to forge a place for themselves in this highly competitive arena. But what are these aggregators doing to set themselves apart from the crowd? In this episode, we'll be talking to Hanna Nowotzin, Head of Sourcing at Factory 14, a growing European FBA and ecommerce aggregator with a focus on sustainability and brand ex...

You never get a second chance to make a first impression. While an attractive website may draw consumers in, user testing is often the key to creating a memorable, user-friendly buying journey that'll keep consumers coming back for more.  In this episode, we're joined by user testing expert Quinn Zeda. Quinn is the founder of Conversion Crimes, an accessible and affordable user testing platform. S...

On their journey towards financial freedom, many investors hone in on assets like real estate and stocks, often overlooking the power of purchasing online businesses. Buying unconventional businesses is contrarian investor Codie Sanchez's bread and butter. Codie has acquired a personal empire of cash-flowing assets across multiple business models. She teaches investors how to do the same as the fo...

Scaling an e-commerce business often requires large amounts of capital. Many entrepreneurs risk their financial security by bootstrapping their business without fully understanding the different funding options available to them. This is where today's guest, Leonardo Felisberto, steps in to save the day. Leonardo is the global head of partnerships at SellersFunding, a financial platform designed t...

In today's world, almost everyone uses email. But many entrepreneurs still underestimate the power of email marketing and its ability to establish a meaningful connection with your customers.  This week's guest is Greg Zakowicz, a veteran email marketer and the Sr. Ecommerce Expert at Omnisend, an ecommerce marketing automation platform. With 15 years of experience under his belt, Greg has witness...

Many entrepreneurs wish for more hours in the day, but how do you streamline your business to buy back that valuable extra time? Gianmarco Meli believes SOPs are the answer to this crucial question. Gianmarco is the host of The Seller Process, a podcast that focuses on systems and SOPs that help entrepreneurs automate their businesses.  In this episode, Gianmarco provides FBA and ecommerce busines...

The best way to achieve success is by capitalizing on your strengths and mitigating your weaknesses. The question is, how do you identify what those strengths and weaknesses are? This is where your site metrics come into play. Metics reveal a wealth of information that can help you scale your business and maximize your ROI. In this episode, we're joined by Brian Sierakowski, the Director of Operat...