The Opportunity Podcast

How do you integrate your business into consumers' lives and have your products playing on their minds, even when they're not online?  Today's guest believes Pinterest is the key to deepening customer engagement. In this episode, we talk to Kate Ahl, the founder of Simple Pin Media, a marketing agency that creates personalized Pinterest marketing strategies for online businesses. Kate also created...

Many entrepreneurs dream of making a seven-figure exit from their online businesses, but few people understand the logistics, high emotion, and intense negotiations that go into a successful sale.  In this episode, we'll have a round table with the buyer and seller from a recent seven-figure deal to give you some unique insights into what it's really like to buy and sell an online business with Em...

The online business world is notoriously fast-paced, so it's often difficult for digital entrepreneurs to stay up-to-date on industry trends. We hear phrases like "supply chain crisis" and "Amazon product launch changes" mentioned in the news, but how will these industry changes affect you?   Our very own Greg Elfrink, the Empire Flippers' Director of Marketing, has the answers you're looking for!...

PPC can make or break FBA brands. Sometimes the line between investing in ad spend and wasting money is pretty thin. PPC is crucial to get your brand seen, but how do you do it in a way that helps, not hurts, your business? This is an area that PPC expert Laura McCaul specializes in. Laura is the co-founder of Sponsored Profit, an agency that helps businesses attract the attention of customers thr...

Have you dreamed of making it big on YouTube but know the odds are stacked against you to "make it" on the streaming platform? What if we told you there was a sure-fire way to make money as a YouTuber? Two years ago, Youtube entrepreneur Sushee Nzeutem risked it all when she quit her corporate day job to buy and scale a YouTube channel. Becoming a new business owner after decades of working in a c...

You can't build a successful website without an audience, but how do you find those high-converting keywords that will drive traffic to your site? This is a problem that Ben Adler, the creator of Keyword Chef, was determined to solve. Ben spent years building up a portfolio of affiliate niche sites and learned how to conduct highly effective keyword research along the way.  Ben soon noticed a need...

Andrea Barnhill is the Co-Founder and Director of Operations at Socratik, an SEO agency aiming to execute customized SEO strategies that boost ROI for mid to enterprise-sized businesses. Andrea is an expert in radical SEO transformation and helps businesses create a framework for exponential growth. In this episode of The Opportunity Podcast, Andrea shares with us how to create a site that climbs...

Ecommerce entrepreneurship comes with its ups and downs, but once you've discovered the keys to success, growth is all about execution. Ronnie Teja's unique founder story shows how you don't have to have a background in online business to become an ecommerce entrepreneur, but what it does take is determination, flexibility, and a drive to build something great. The founder of Branzio Watches and e...

Is great customer service the secret to growing your business? Rising customer acquisition costs mean securing happy, returning customers is more crucial than ever. A key player in retaining customers and transforming them from one-time buyers into brand fans is customer service. In this episode of The Opportunity Podcast, we're joined by Nicole Baqai to discuss how to create customer service expe...

When an ecommerce platform is packed with giants, how do the small businesses stand out? Amazon is filled with copycat competition from players big and small. Between that and the limited options for creating a unique brand experience, it may seem like an impossible task to capture and retain customer attention. Michael (Mike) Begg is the Co-Founder, CMO, and Chief Strategist of AMZ Advisers. As a...

Starting your first niche site is one thing – buying, growing, and flipping an empire of sites is another. So how do you scale and sell a portfolio of niche sites? Shawna Newman is an SEO expert with nearly 20 years of experience acquiring and scaling niche sites. She is one of the most seasoned SEO professionals in the industry, known for her unique testing methods and extensive year-long case st...

Affiliate sites are a fantastic way to boost your passive income, but how do you start and scale an affiliate site from nothing? Doug Cunnington is an expert affiliate marketer and the founder of Niche Site Project, where he empowers people with systems and templates to create and scale their own affiliate sites. He is also the host of The Doug Show and a self-titled YouTube channel where he talks...

How important is SEO to your business? Great SEO is a primary factor in many online businesses' success. But approaching it for the first time can feel like a minefield. Between out-of-date information and seemingly constant changes to Google's algorithm, you may think SEO is an impossible game to win. But Kyle Roof knows it's far from that. In fact, the SEO guru has obtained a US patent proving e...

What's your end goal with your ecommerce business? When you first start your business, it's unlikely that you're already thinking about selling it. However, the earlier you start to think about a potential exit the more likely you'll walk away with a life-changing sum. Think about all of the opportunities you could have if you doubled your windfall with a simple exit planning strategy in place ear...

Copy is your ecommerce brand's most powerful device. When written effectively, copy can move people to action and impact your business in transformative ways. But how do you write compelling copy that converts? Emma Schermer Tamir is the CEO and Co-founder of Marketing by Emma, an agency providing copywriting and listing optimization services for ecommerce businesses and Amazon sellers. We invited...

What really goes into building a sustainable brand? When Martin Johnston decided to take his years of experience working with giants in the retail and ecommerce space and start from scratch, he knew exactly what practices he wanted to replicate. And what ones he didn't. Martin is the Co-founder of Crafted Society, a luxury ecommerce brand dedicated to the transparent and sustainable production of...

On this episode of The Opportunity Podcast, we will be speaking with Ryan Smith Head of Partnerships at Emotive, a service that enables eCommerce businesses to scale 1:1 relationships through conversational messaging via SMS and email. Ryan dives deep into the power of SMS messaging - everything from its high open rates, to the opportunity this platform offers eCommerce brands to develop personal...

On this episode of The Opportunity Podcast, we will be speaking with Don Henig, the Founding Partner of Accrueme, a service that provides Amazon funding to help FBA sellers grow quickly and increase their profits. Don explains how he went from working in the mortgage and real estate industry to growing an Amazon funding platform built on trust and partnership with sellers. Don and his team have be...

On this episode of The Opportunity Podcast, we will be speaking with Yoni Kozminksi, founder and CEO of Escala. Yoni has created a framework for scaling companies through SOP's and optimization. Yoni is passionate about smart, holistic, optimized growth. He's worked with a range of businesses to help them reach their next level and he gets down in the weeds to figure out what bottlenecks are keepi...

On this episode of The Opportunity Podcast, we will be speaking with Cody James who purchased a content site in the pet niche from our marketplace and is now a portfolio owner of 7 different content sites. Cody has leveraged his skills and background to create a growth strategy that's allowed him to build successful businesses within the competitive pet niche. His thoughtful, out of the box strate...

On this episode of The Opportunity Podcast, we will be speaking with Athena Severi, the co-founder of Titan network, a community mastermind group that helps to educate on and facilitate growth within Amazon businesses. Athena explains why finding community can be a game-changer when running an FBA business and how you can grow your business by leveraging your network and the knowledge of others. A...

On this episode of The Opportunity Podcast, we will be speaking with Chelsea Cohen, an Amazon seller and the co-founder of SoStocked, an Amazon FBA inventory management service that is helping business owners better manage their inventory levels. Chelsea has been working as an Amazon seller for many years, and is now helping other sellers optimize their inventory management processes, order predic...

On this episode of The Opportunity Podcast, we will be speaking with Doron Wolffberg, a content site builder who started out as an SEO expert for an agency before branching out to building his own niche sites. Doron explains how Google algorithm updates have been pushing niche site builders to produce more quality content for their sites and how his focus on quality allowed him to become an author...

On this episode of The Opportunity Podcast, we will be speaking with Jayrd Krause the CEO of Buyingonlinebusinesses.com, a consulting and growth network for new or portfolio online business owners. Jayrd explains his story behind why he chooses to invest in online businesses and why they can outperform traditional forms of investing like stocks, bonds, physical investments, and even crypto. Jayrd...

On this episode of The Opportunity Podcast, we will be speaking with Jeremy Bell, the Chief M&A officer for Elevate Brands. Elevate, a leading Amazon FBA acquirer, has grown to 22 brands in a short amount of time and has leaned on the Empire Flippers marketplace to acquire high-quality businesses. Jeremy joins us to share his experience navigating due diligence on high-stakes deals and shares how...