The Opportunity Podcast

Building and maintaining a handful of websites is enough to keep most SEOs extremely busy. But is there a way to build a large portfolio of sites that can generate a passive monthly income?  As Luke Luke Van Der Veer discovered, this can be achieved using the rank and rent business model.  Luke builds high-ranking, lead-generating websites that target profitable niches. He then rents these sites t...

Attracting a high volume of traffic to your site means very little if your traffic isn't converting into sales. So, how do you turn window shoppers into paying customers?  According to Chris Silvestri, it's all about positioning.  Chris is the founder of Conversion Alchemy, an agency that combines copywriting and UX design with clever digital psychology tricks to help SaaS business owners improve...

Sometimes, consumers need a little nudge to convince them to add your product to their checkout cart.  You could try using discounts and promotions to lure consumers in, but these techniques aren't always sustainable and can eat into your bottom line. So what strategies can you use instead? Nancy Harhut believes the answer lies in neuromarketing. Nancy is the Co-Founder and CCO of HBT Marketing, a...

While every business faces its own unique challenges, many early-stage SaaS startups share common characteristics that can dictate their success or downfall. Figuring out what makes these startups thrive and what causes them to crumble requires years of expertise and industry knowledge. Having invested in and worked with over 450 pre-seed & seed stage SaaS startups, Marvin Liao has certainly earne...

For many entrepreneurs, the road to success is a long and winding one, with each milestone helping you prepare for the next leg of your journey.  Dom Wells's journey is no exception. Unsatisfied with his job as a teacher, he began building websites. This led to the creation of Human Proof Designs, a business that creates done-for-you starter websites for people looking to get into the content site...

When creating content for SaaS sites, "build it and they will come" is no longer an effective strategy.  In today's competitive landscape where Google Algorithms rule the roost, SaaS owners need to employ clever SEO techniques to make sure they drive the right traffic to their content.  According to Alan Silvestri, link-building or "digital PR" is one of the most effective ways to get eyes on your...

When it comes to navigating the twists and turns of acquiring a business, particularly one in the 7-figure range, even the most seasoned entrepreneurs often find themselves in unfamiliar territory.  In this episode, Nate Ginsburg, a 10 + year online entrepreneur and investor gives us a behind-the-scenes look into his 7-figure acquisition of Centurica, a due diligence service that guides buyers thr...

This week we revisit one of our most eye-opening episodes where we learn first-hand what it's like to buy and sell a 7-figure online business. Many entrepreneurs dream of making a seven-figure exit from their online businesses, but few people understand the logistics, high emotion, and intense negotiations that go into a successful sale.  In this episode, we'll have a round table with the buyer an...

While Greg gets his bearings after weeks of travel, we revisit another of our most popular episodes. Successfully scaling one online business is hard enough, but building out an entire portfolio of businesses is a challenge few entrepreneurs are able to overcome.  Not only did Simon Treulle knock this challenge out of the park, but he achieved this entrepreneurial milestone before the age of 24! ...

Greg has spent the last few weeks traveling around the US attending several conferences, so he was unable to record a new episode this week. Instead, we'll be revising one of our favorite episodes where Sarah chatted to Codie Sanchez about how to build wealth the unconventional way.  On their journey towards financial freedom, many investors hone in on assets like real estate and stocks, often ove...

Building and acquiring websites is a great way to make money online. But growing these sites can be a slow process if you don't know which levers to pull to improve your traffic and conversions.  Luckily for Zach Zorn, he quickly figured out which key areas to focus on - a discovery that lead to a 60% ROI on his website in under six months! After making a successful exit from that site, he decided...

Sometimes, it's an entrepreneur's ability to neutralize their weaknesses that paves the way to their success. By prioritizing important tasks and removing themselves from activities they aren't skilled at or simply don't like, entrepreneurs can focus their talents on areas of their business where they can make a measured difference.  Implementing systems like these helped Lauren Tickner turn her s...

Some entrepreneurs are gifted with a talent for taking run-of-the-mill businesses to new heights and turning them into stable, cash-flowing assets.  Empire Flippers Capital offers a unique opportunity to these talented entrepreneurs - the chance to operate and grow businesses to generate profit for themselves and investors while EFC takes care of the behind-the-scenes logistics.   Mohit Tater was...

The 100th episode of The Opportunity podcast is finally here! To celebrate this milestone, we're mixing things up. This extra special episode revisits a few of our most memorable interviews to review the top 7 lessons learned from the last 100 shows.  You'll hear many familiar voices as some of our favorite entrepreneurs and industry experts share their top tips for building, running, and scaling...

As you grow your Amazon FBA business, so too should you scale your fulfillment.  Employing a 3PL service opens up a wealth of opportunities and helps shield your business from Amazon inventory limits, stockout penalties, and supply chain delays.  But not all 3PLs are created equal, so how do you find the right 3PL to suit your business's unique needs? Few people are better qualified to answer this...

It's no secret that Amazon's marketplace is growing incredibly quickly. With so many new brands entering the fray, how can sellers make their listings stand out in such a saturated market? For Mina Elias, a 7-figure Amazon seller, the answer lay in making efficient use of Amazon's advertising platforms. As his expertise in this area grew, so did requests from fellow sellers asking Mina to optimize...

International expansion is a great way to scale your Amazon business, but many sellers don't speak the local language of the market they are trying to infiltrate.  To solve this problem, sellers use software like Google Translate to help them translate their existing sales copy, but according to Jana Krekic, this approach often hurts sellers more than it helps them.   Jana is the founder and CEO o...

It's been a tough year for the online business industry. Competition remains steep, aggregators are battening down the hatches, and Google algorithm updates continue to plague entrepreneurs.   But Greg Elfrink, the Director of Marketing at Empire Flippers, believes that these challenges hide a plethora of golden opportunities just waiting to be seized by eagle-eyed entrepreneurs.  In this episode,...

On the surface, discounts may seem like a great way to boost sales, but over time they erode your profits and can have a negative effect on consumers' perception of your brand. So, if not discounts, what tool can you use to entice consumers to increase their average spend? Andrew Forman believes donations are the ideal incentive. Andrew is the founder and CEO of Givz, a tool that gives eCommerce s...

Online businesses are a great investment, but many people haven't been able to cash in on this opportunity because they lack the time or skills needed to effectively manage an online business. The creation of Empire Flippers Capital provided a solution to this problem, allowing investors to buy fractional shares of online businesses and gain access to this unique asset class without any of the wor...

Big brands have large budgets that allow them to harness the power of multiple marketing channels, from digital marketing to mass media. Small businesses rarely have this same advantage, so how can they leverage their limited budgets to compete with industry giants? Ian Barnard believes the answer lies in targeting future customers.  Ian is an experienced marketing strategist and the Strategy Dire...

For many years, an inability to code has held aspiring SaaS founders back from success. Now, no-code and low-code tools are lowering the barriers to entry for entrepreneurs looking to enter the software and tech industries.  But what exactly are no-code and low-code solutions? In this episode, Lola Ojabowale gives us a thorough overview of this exciting technology. Lola is the founder of Lunch Pai...

Many eCommerce sellers would argue that quality products are the key to success. This may be true, but if you don't have enough products in stock, or are overstocked with products that aren't selling, you will struggle to achieve the success you were hoping for.  For these reasons, Fabricio Miranda believes that inventory and supply chain optimization should a business's top priority. Fabricio is...

With over 200 Google search engine ranking factors to take into consideration, it's important to focus on the SEO strategies that will actually move the needle for your business.  Moon Hussain and Marie Ysais believe that on-site SEO will provide you with the best bang for your buck. Moon and Marie are the co-founders of Rule Your Rankings, an SEO agency that specializes in on-site and technical S...

In order to be successful, eCommerce sellers need to have the ability to be flexible and pivot to meet new trends head-on.  In this episode, Kasey Luck explains how Shopify merchants can take advantage of the hype surrounding NFTs by minting and selling them through their Shopify stores. Kasey is the founder of Luck & Co, an agency that specializes in increasing eCommerce conversion and retention...