The Onlinification Pod

In this episode of the Onlinification Pod, Alexander sit down with Jonas Karlsson, Managing Director at Tilka Trading AB, to talk about growth, customer satisfaction, and what it means to be the 'delicatessen' of the C-parts industry.

Inbound journey with Ulrik Andersson

For most people in Zooma's hometown of Gothenburg, Stadsmissionen is a familiar institution. For over 70 years, they've worked to help the city's most vulnerable with emergency help and long-term support - whether they're dealing with homelessness, mental illness, addiction, domestic violence poverty or social exclusion.   Today, Göteborgs Stadsmissionen (or Gothenburg City Mission in English...

Webinars are nothing new in the world of online communication, but they're still unfamiliar territory for a lot of B2B companies. In this episode of The Onlinification Pod, I spoke to Bryan van Anrooij, head of marketing at WebinarGeek, to talk about why more companies should add webinars to their content mix.   Companies we work with often feel a bit unsure about starting with webinars. For...

We're breaking our normal program this week with a one-off episode of The Internship Pod with Lisa Sundgren, Zooma intern and soon-to-be full-time Zoomer.   Lisa's internship will soon be over, and even though she won't be leaving us, we asked her to join the pod to reflect a little over how the last 14 weeks have gone and what advice she would give to future Zooma interns.   If you're c...

If you work at a B2B company, your target audience probably spends a lot of time on LinkedIn. It's always been an essential platform for companies that want to reach potential buyers at other companies, and when you use its paid advertising features, it becomes even more powerful. In this episode, I spoke to Alfred Broman, former Zooma intern and seasoned LinkedIn Ads user, to find out more about...

Today's episode is all about data-driven marketing. I'm thrilled to have Joonas Jukkara, from SEOSEON, as our guest. Joonas is an expert in creating data-driven marketing plans and will be sharing his insights on how to identify and track KPIs for success. As we know, data is an essential component of any successful marketing campaign. In this episode, we'll dive into the world of data and learn h...

In this week's episode of The Onlinification Pod, I spoke to Sarah Britz, CEO and editor-in-chief of Faktum, Sweden's biggest street newspaper. During our discussion, we spoke about Faktum's business model, the role the paper plays in the lives of the people who sell it, and the challenges of selling a print product in an online world.   Enjoy, and don't forget to subscribe to The Onlinificat...

Content creator, HubSpot wizard and part-time podcast host Alexander Evjenth joined me in this week's episode of The Onlinification Pod to talk about the referral program he's been building for Zooma entirely in HubSpot. Take a listen to find out the details of the setup, and how a similar program could give your lead generation a boost.   Enjoy, and don't forget to subscribe! Either here, or...

In this episode, Doug was joined by Marie Ideström, CEO and Founder of Womengineer, a Swedish foundation that aims to boost gender equality in the engineering industry by inspiring young girls to find out more about their hidden passion for STEM at an early age.   Take a listen if you want to find out how Womengineer approaches their difficult-to-reach target groups, how they mix physical and...

Digitalising a traditional B2B company is no easy task - but with the right mindset and tools, it can be done. To find out how, we invited two friends from Interwheel - sales and marketing director Karl Helmer and digital marketer Alireza Abbasi - to join this episode of Onlinification Pod and tell us how their journey is progressing.   Don't forget to subscribe if you enjoyed this episode -...

The idea of a product information management (PIM) system implementation is a scary one for many B2B companies. Projects like this have a reputation for being long, complex, and difficult to succeed with. However, this doesn't need to be the case - to find out more, I spoke to Zooma's Jakob Thornér and discovered how your company can succeed with and benefit from a shiny new PIM system.   I h...

If you're planning on starting a company podcast but you're not sure how to begin, take a listen to this episode - in it, I asked pod hosts Doug and Alex about their main learnings from running The Onlinification Pod, and what Zooma can do to get your podcast off the ground. Enjoy, and don't forget to subscribe! Either here, or at zooma.agency/en/learn/podcast

Get to know Jakob Thornér - Technical Lead at Zooma

Are you considering Revenue Operations? Then, this is the episode you've been waiting for. We are so happy that Anna Oom from Qmatic took the time to visit The Onlinification Pod to discuss revenue operations. Anna is Head Of Revenue Marketing at Qmatic, a company that recently implemented revenue operations, and here you get the chance to listen to her experiences and learnings so far.

This episode is going to be about brand identity, and the guest is Sanna Hedberg, who works as a designer here at Zooma. I hope you enjoyed this episode.

A while ago, I read an email where Anders was discussing brand value propositions and positioning statements with a client. So I thought this could be a great topic for the Onlinification Pod. It was a fun episode, and I really hope you enjoy it.

Having an effective CRM system can give a huge boost to any sales and marketing team, and when the right processes are in place, it can actually drive business. However, for too many B2B companies, the CRM system simply takes up a lot of time and gives very little back. One company that has managed to get things right is Automata, and in this episode, I speak to their CRM and Data Manager, Jack Wa...

In this episode, I was joined by Anna, administrator and workplace manager at Zooma.

In this episode, Doug Bolton and Daniel Falk discuss international SEO - the process of optimising your site for good search performance in a different country or a different language. It's an important thing to get right if you're a B2B company with a presence in lots of different countries, but it's not easy - take a listen and get some tips on how to think about your content and technical setup...

#65: Production of unique images for your own image bank by Zooma

Localisation is often a challenge for international companies. Alexander spoke to Charlotte to find out how to make it easier.

In this episode of The Onlinification Pod, we're continuing our series of getting to know the Zoomers who we don't usually have as guests. This week, it's Marko's turn. Marko works as a full-stack developer here at Zooma, and he's a major part of the technical team along with Zieyaad, Yeu-Kang and Jakob. Marko comes from Serbia, but he's lived here in Sweden since 2016, and he's been a part of Zoo...

Today, you're going to hear from Zieyaad, Kang and Marko, Zooma's HubSpot developer team, and we're going to talk about HubSpot from a developer's perspective.

In this episode, I was joined by Zieyaad, a HubSpot developer at Zooma who works remotely from South Africa. Find out who Zieyaad is and what it's like to work full-time remotely.