The Onlinification Pod

In this episode, I invited the first external guest to The Internship Pod, Caroline Sjöbeck. She's the content director and operations manager for 376 Films, a production company based in Malmö.  Caroline has a background in film studies and felt that she found her passion early on during her studies. Today she has a broad role in the company, but her primary responsibility is to create a framewor...

Generally, in The Onlinification Pod, we focus on topics that are relevant to you - our customers, friends, and potential future customers. This time, I thought we'd switch things around and try to answer a hugely important question for companies like Zooma - what do buyers look for when choosing an agency?   Annika Eriksson guested this week's episode - she's currently a project manager at Z...

This week on the pod, I was joined by Josefine Kinnvall, Zooma's current intern. She's got plenty of podcast experience after creating The Internship Pod, but this time, she's on the other end of the microphone. Hopefully, this episode will come in handy if you're planning on doing an internship at Zooma in future, or if you know someone who might want to do one. Enjoy, and subscribe! Either right...

When you come from a theoretical background of studies and academia, an internship actually puts your knowledge to the test. I discussed this and much more with Jesper Björkman in this week's episode of The Internship Pod.   Jesper has worked as a project manager at Zooma since 2017, and inofficially has the best music taste in the office. He started off as an intern, and after a successful i...

Creating content that reliably reaches your existing and prospective customers, regardless of their role or stage in the decision-making process, sometimes means covering the same topic more than once. This often creates a bit of anxiety in many companies - if we just write about the same thing all the time, won't people get sick of us? In this episode, me and Alexander tried to put this concern t...

Good news! We're now launching a new segment of The Onlinification Pod. It's called The Internship Pod, and we'll be releasing an episode every second week with interviews hosted by Josefine - current intern at Zooma.   Gina and Sofia's internships have now come to an end, so in this episode, we spoke about how they ended up as interns at Zooma, the highs and lows of doing an internship remot...

Lots of B2B marketers know the feeling - you've just finished the copy and design of a brand-new landing page for your latest campaign or product. You're ready to go! But hold on a second - you need to wait for the translations first. Cue a lot of email threads with your international colleagues, chasing them about their progress, or endless back-and-forths with a translation agency who doesn't kn...

We've spoken about customer experience quite a bit in the past, but we've almost always focused on online experiences. Usually, we've thought about what it's like to use a particular site or service, how easy it is to do what you want to do, and how you feel about the brand after using it.   However, despite the pandemic essentially almost all in-person events over the last two years, physica...

I invited our SEO expert Daniel Falk to discuss search-friendly content and the 80/20 rule in this episode. Many businesses that regularly publish online find that around 80% of the traffic to their knowledge hubs comes from only 20% of the content.   I've noticed this phenomenon on sites I've worked with, and it sometimes surprises content creators. Even with careful keyword identification a...

It shouldn't be difficult to be a customer of a company. But for many businesses, especially in the B2B world, this is the case. Things like poor customer service, disjointed buyer journeys, and complex signup processes create friction - factors that get in the way of a potential or existing customer and their planned purchase.   By solving these problems and making the purchase process as fr...

In this episode, Anders returns as a guest for the first time in ages. We discussed some of his thoughts about what companies need to prioritise in 2022, and focused particularly on what B2B companies have (or haven't) learned from the pandemic.   Here's Anders' article that we speak about in the episode: https://zooma.agency/en/learn/marketing-thoughts-for-2022   Enjoy, and subscribe! E...

In this week's pod, I invited Martin Ray to talk more about revenue operations, or RevOps, as well as the subject of one of his recent articles. You've probably seen this term thrown about on lots of marketing sites, but what does it mean for your company? Hopefully, this episode will give you some answers.   You can read Martin's RevOps article right here: https://zooma.agency/en/learn/what-...

This week, we have two very special guests on The Onlinification Pod - Gina Viitala and Sofia Hermansson, who are currently doing an internship here at Zooma.   If you're a student or recent graduate looking for an internship, hopefully this episode will give you an idea of what to expect if you start at Zooma. Gina and Sofia talked about their experiences so far, shared some details of what...

Pretty soon, the latest incarnation of The Onlinification Pod will celebrate its first birthday. After a short winter break, I thought this would be a good opportunity to look back at some of the highlights from last year.    For each episode, I've selected a clip that summarises them - if you didn't have time to listen to each of these episodes, now's your chance to catch up.   Enjoy, a...

The year is drawing to a close, and many companies have already started their planning for the year ahead. If you've got a spare 20 minutes this Christmas period, then take a listen to this week's pod, taken from a recent webinar we held with Martin Ray, our chief analyst. He's got plenty of insights about tomorrow's digital reality that can help you and your company set the right priorities for 2...

Time for another new guest! Tobias only joined us at the start of December, but I wanted to get him on the podcast as soon as possible to talk about HubSpot. Tobias has been working with HubSpot since 2013, so he was the perfect person to ask about the biggest mistakes companies typically make when adopting HubSpot - and how they can avoid them.   Don't forget to subscribe! Either here, or on...

Digtalisation has undoubtedly brought the world closer together. But we're still pretty far apart. Despite tools like Zoom making it easy to work across borders, cultural differences are harder to overcome. To find out more about how to deal with them, and the kinds of possibilities they create, I spoke to Zooma project manager Martin Palmqvist, who has a lot of experience in this area. We discuss...

If you want your company to get found online, SEO is essential. By gaining a good position on search engines for the terms that are most relevant to your business, you can reach a wider audience of potential customers. Search engine algorithms get more complex every day, so a consistent and structured approach to SEO is vital - but is it possible to be too focused on SEO with your content?  ...

The best way to generate new ideas and develop new offerings as a company is to experiment. The most successful companies always have one thing in common - they're keen to experiment with new initiatives and ways of working, even if they result in failure. Lots of companies would like to adopt this mindset - but when the daily pressures of business pile up, it's hard to do.   In this episode,...

In this week's podcast episode, I wanted to get some real-world examples of customer journeys from Anders and Stellan. We talk about the decision-making process a lot at Zooma, but the discussions are often quite abstract - so I hoped that by looking back at some of our recent customer journeys, we'd get an insight into how they work.   Fortunately, Stellan had a great example at hand. He's r...

In this week's episode of The Onlinification Pod, we spoke about content boards - what is a content board, why do you need one, and what difference could it make to your content? Listen to find out.   At Zooma, we've been having monthly content board meetings for a while now. The content board is made up of a group of people from different areas of Zooma who guide, advise and direct the conte...

At Zooma, we spend a lot of time trying to make knowledge available to a wider audience, whether it's our own knowledge or that of our customers. However, since we've been working remotely, we've discovered that we're not so great at sharing knowledge internally. In this episode, I spoke to Anders and Stellan to find out how we're trying to improve.   Hopefully you'll learn something from our...

Last week, some of the Zoomers attended Inbound 2021 - the latest installment of HubSpot's yearly conference about online marketing, digitalisation and more. In this episode, I spoke to Doug and Martin about their main takeaways from Inbound 2021 and the newly-launched tools they're looking forward to trying out.   If you enjoyed this episode, don't forget to subscribe! Either here, or on htt...

We've been working with topic clusters for over a year, and during that time we've learned some valuable lessons on how to create them in the best way. In this episode, me and Doug discussed what we've found out, and how we recommend you should create your topic clusters.   Enjoy, and don't forget to subscribe! Either right here, or at https://www.zooma.se/en/learn/podcast

Webinars are a fantastic way to reach a wide audience and explaining your company's unique offering. They're not a new invention, but the pandemic has led to an explosion in webinars, often from companies who don't have any experience of organising them. In this episode, I spoke to Doug about his advice for companies looking to put together a webinar for the first time.   If you enjoyed this...