The Online Course Show

Buckle up for another episode of The Online Course Guy – this time covering some topics that I’ve never discussed on my podcast before. Gina Horkey joined me recently for a fascinating discussion on the ups and downs of running an online course business. As a successful course creator, Gina has a wealth of ideas and perspective that is super-relevant to this industry "It’s not all about being the...

I’m back with another interview episode, this time with Heather Jones, a.k.a. The Brain Trainer. Heather’s built quite a following on Instagram and is teaching her students how to lose weight and much more. Like all the best teachers, she’s teaching topics she cares about and is enjoying sharing knowledge that she’s already applied in her own life. "We get stuck in “It’s not going be good enough,...

I’m back with a brand new episode of The Online Course Guy! Paul Lipsky has had a whirlwind of a year with his course on drop-shipping: with no formal launch strategy, he’s still managed to enroll 1,000+ students since January! It was so cool to hear what he has learned along the way and about the new era he’s entering into as a business owner. "Create a way to connect with people… and do that bef...

Welcome to another episode of The Online Course Guy! Today’s episode is the first of its kind, because I’m not only speaking with course creator – I’m letting you in on a coaching call. Now, that doesn’t mean my guest is an online course newbie. Quite the opposite: Jason Dion has already done over 6 figures in course sales so far. But he’s been looking to transition from Udemy to his own domain, a...

Today’s guest is one-half of Social Brand School and an expert on building traffic and sales through Instagram. It was great to speak with Julie Cabezas and learn how she and her business partner have been able to create a successful online course in their niche of expertise. "You want to make the course simple and actionable, to drive a specific result… A course that delivers on its promise is go...

On this short and sweet solo episode, I’m here to tell you about mastermind groups and why I am such a big fan of these types of groups. Not only that, I’ll tell you how to join a mastermind if you haven’t already (something which I used to be quite confused about myself). Enjoy! In This Episode, We Talked About: (1:54) What is a mastermind, anyway? (3:29) How to get involved in masterminds if you...

Welcome to the box! (Once you play the audio you’ll know what I mean.) Today’s episode is one of two that I’m recording as I do a whole bunch of online course brainstorming with some other awesome course creators. Lots of cool stuff is in the works, and for now I’m excited to share how I outsource course creation on today’s solo episode. Enjoy! In This Episode, We Talked About: (2:10) My experienc...

Just about a year ago, fellow course creators Tim Geiss and Nate Dodson were on the podcast with me talking about a book I just finished: Profit First by Mike Michalowicz. It sparked a great discussion about handling some very important aspects of having your own business, and since I’ve now been using the profit first system for a year, I wanted to revisit this topic with you. "Sales are a vanity...

Welcome back to another episode of The Online Course Guy podcast! My guest today has over 20 courses – and I’ve even taken one of them. Scott Duffy is all over Udemy and his name has come up time and time again in the Facebook mastermind groups I’m a part of. So it was only natural that I’d want to have him on my podcast. The conversation that followed covered a lot of ground and it was great to h...

If you’ve listened in one other TOCG episodes, you already know that a question I almost always ask during interviews is related to how different online course creators would handle getting started today if they didn’t already have a successful brand and business. I think this is a great experiment to work through not only for those of us who already have courses, but for new course creators to he...

ClickFunnels – you’ve probably heard of this tool before if you’ve started or are interested in starting an online business. I am a huge fan of ClickFunnels, and I use it for both my piano course and here at The Online Course Guy. There are some big pros and cons that come into play with this popular marketing funnel tool, so get ready to hear what I love (and don’t love) about it! One more thing:...

Continuing with the theme of peeking behind the scenes of my online course, today I’m sharing my recent chat with Caleb Ulku of Ulku Logistics, someone who’s been really helpful to my business on the SEO side of things. This episode went a bit long, simply because we covered so many relevant points when it comes to this important topic! "If your domain is less than 3-6 months old, it’s extremely h...

Today’s episode is quite different from those I’ve done before, but I think you’re going to find it helpful nonetheless! One of the questions I hear the most is about how I outsource a lot of my online course business emails, social comments, and more. So for this episode I’ve brought on Emily, a part-time contractor who’s been working for me on these and other kind of tasks for over a year now. "...

I’m back with another piano-related episode, this time with Tim Topham! Tim’s focused on the piano teacher niche, a departure from the other piano course creators I’ve spoken with so far. We had a great conversation that you’re sure to benefit from if you’re a new or aspiring course creator yourself. "Get yourself out there. If I’m going to follow you [online], I want to see your picture and know...

Not too long ago I had the pleasure of having Arantxa Mateo come on the show to discuss her online course business. There are a lot of weight loss plans and diets out there, but she has a different approach to the concept of weight management. Arantxa is very invested in her students’ success, and it was great to speak with her about her online course. Along the way, we chatted about some challeng...

Welcome to another TOCG episode! Today I’m here with me, myself, and I, because I wanted to take some time to walk you through a topic that comes up a lot when I coach new course creators. That topic is traffic: why you absolutely need to find ways to drive traffic to your course and how to make that happen. "Stay consistent." -Jacques Hopkins There are three main paths to build traffic that I’m c...

Happy Monday! I had a really interesting chat with Kerstin Cable recently, and I’m glad you’re here to listen in! Kerstin is a polyglot and online course creator who has a very unique main course – plus some more traditional ones as well. We talked about her rationale behind the language-learning approach she teaches, and what she shared gave me a lot of food for thought. "Make [your course] about...

Recently I had the pleasure of speaking with Millette Jones: coach, speaker, and online course creator. As someone with plenty of experience on both sides of the podcast mic, Millette was able to share some great tips not only her course covering podcast guesting, but also sharing practical ways that anyone can get started pitching podcasters. "If you’re just getting started, remember that you’re...

What if you could start an online course with zero competition in your niche? That’s what Dr. Greg Bottaro has done, and it was so cool to speak with him and hear all about it. He also offered some great insights into starting online courses and how to find the niche that fits you best. "Find out how your passion and interests meets other people’s needs… Figure out what your experience and experti...

Neil Napier was my guest for today’s episode, and having him on was definitely inspiring! He’s course creator whose mission is to help online entrepreneurs gain confidence and make sales, one tangible goal at a time. He’s also the co-founder of Kyvio, a tool for online entrepreneurs and course creators. "Simply get things done as best as you can, put it out live, and get some feedback [to] see wha...

For today’s episode I brought on Marisa Meddin, a former marketer and e-commerce entrepreneur who’s now focused on her online course business teaching parents how to prep their children for college. We had a great chat and talked about a topic I haven’t really covered much in other interviews, so I hope you enjoy listening in!   "Think about what you want your life to look like and work backw...

Recently I had the chance to talk with Instagram influencer and online course creator Elise Darma. She had plenty of great tips not only for Instagram but for how to develop a personal brand and create a community around the knowledge we course creators are trying to share. "If you’re starting from absolute scratch, build your community first." -Elise Darma I’m still mulling over what I learned in...

Today’s interview was jam-packed with inspiration, so I’m glad you’re here! Mike Goncalves is a life coach, podcaster, and successful course creator who is all about helping people live their best life. He’s learned some fascinating lessons while growing his business, and shared a lot of insight that any new course creators can learn from. "Create something even if you think it’s ugly and dumb and...

If the title of today’s episode has you worried, join the club! When I was researching my guest Mark Lassoff and his online courses, I came across a popular article he wrote last year that could seem pretty controversial for those of us who are online course creators. Fortunately, I had the chance to chat with him and hear firsthand more of his perspective on how to provide great content and succe...

One of the things I love about doing this podcast has been learning from fellow course creators – some of whom are teaching topics that are super-different that mine and some who are actually my competitors. Recently I had the pleasure of speaking with Zach Evans, a fellow course creator focusing on teaching piano online. Hearing where our businesses are similar and different provided some interes...