Jacques Hopkins
The Online Course Show
The Online Course Show is all about exchanging knowledge and helping course creators succeed. I LOVE going straight to the source and hearing people’s firsthand knowledge about what has worked for their business. And it’s always great to share my own observations and bounce ideas off other people in the same entrepreneurial space. There is something for everyone on the show. Funnel hacking, high level strategy, nitty gritty processes, book reviews, productivity tips… the list goes on. My guests and our discussions run the gamut: we leave no niche uncovered and no online course topic unexplored...
Author
Jacques Hopkins
Category
Podcast website
Latest episode
Jun 25, 2026
Where to listen?
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Episodes
107: How Should an Online Course Fit In With Your Other Content? (Featuring Christina Rice) 12.11.2019 40:21
It’s I’m here with an all-new interview on today’s episode, (and as promised, joining me is my new co-host David)! Christina Rice of Christina Rice Wellness is keeping busy with many fingers in many pots, not the least of which is her online course on paleo nutrition for women. It was great to chat with her and hear what’s been working for her, how she’s grown her audience, and advice for new cour...
106: A Story About a Regular Person and Online Course Success (& HUGE Podcast Update) 05.11.2019 51:52
I’ve got a huge update for you today over here at The Online Course Guy! I teased this on last week’s episode, and now I’m excited to announce (drumroll please) that a brand new co-host will be helping me host this show from now on. And he is none other than David Krohse, longtime listener of the show and budding course creator who also helps me run things over on my Facebook is going to be a grea...
105: How to Run VIRTUAL SUMMITS with Bailey Richert 29.10.2019 39:14
One thing I love about having a podcast is that interviewing other course creators lets me tap into a knowledge base that’s bigger than my own! Today is no exception, because until this episode I didn’t know much about the how’s and why’s of virtual summits. But interviewing Bailey Richert was a great crash course on the topic. Hearing her thoughts on virtual summits has me convinced that I may ne...
104: Graham Cochrane’s Recording Revolution 22.10.2019 27:44
I love using my podcast platform to tap into the knowledge of other successful course creators, and that’s exactly what we’re doing today! Graham Cochrane has been involved in the world of course creation for a while now, and it was a pleasure to get to know him a bit – and hear his insights on the online courses. "A good online course gets people results." - Graham Cochrane Graham had a lot to sh...
103: A Successful Online Floral Course with Alison Ellis 15.10.2019 38:47
People all over the world are succeeding with online courses on a variety of topics, and today’s guest is a perfect example of that! Alison Ellis teaches “floral math” to florists worldwide, and it was great to have her on the show today and hear about her online course journey. "You don’t have an excuse to not do this… If you don’t put out your crappy version, you’ll never get your good version."...
102: How to Get Your Students to Actually Succeed with Your Online Course (with Jonathan Levi) 08.10.2019 39:05
If $3,000,000 in sales isn’t a success story, I don’t know what is! Jonathan Levi is my guest today, and he has some amazing anecdotes to share about his online course journey. "… think about the psychological state of the learner at every point." - Jonathan Levi We delved into some very important insights on how to ensure student success, why learning to learn matters, and much more. I’m going to...
101: Pinterest for Course Creators 01.10.2019 43:07
Pinterest: I’ve avoided this topic until now, because I honestly haven’t known how this platform could fit into how I market my online courses. But that’s about to change today! Monica Froese is here to clue me in on how to make the most of this platform, and fortunately she has a ton of experience and knowledge to draw from on this topic. "Listen to what people are asking you." - Monica Froese Mo...
100: The Online Course Girl 24.09.2019 21:35
A very special guest joined me on this very special 100th episode of The Online Course Guy. Way back when I started this podcast, I wasn’t sure where all this would lead. But I knew I would have loved to listen to this kind of podcast when I was a new course creator. Ever since then, I’ve been looking forward to celebrating this 100th episode milestone, and what better way to do that than to chat...
099: Let’s Talk about Thinkific 17.09.2019 33:29
If you’ve been listening to this podcast for a while, you might have noticed that many of my recent guests mention Thinkific as their course platform of choice. I’ve been curious about this platform for a while, so today’s interview is with Rob Balasabas of Thinkific.com. Having him on the show with me was a great opportunity to hear about one of the many options we course creators have and why th...
098: How to Outsource to The Philippines 10.09.2019 44:31
If there’s one thing that I’ve tried to do with my business, it’s to keep things as efficient and time-saving for me as possible. Outsourcing is a big part of that! And my recent conversation with Jason Dion of Dion Training was a great opportunity to focus in on the topic. "Take your time upfront and do it right. If you treat [contractors] well, they’ll treat you well." - Jason Dion I’m still mul...
097: The Right Way to Turn Your Passion Into a Successful Online Course 20.08.2019 23:21
Recently, I had the chance to talk with Louise Dean about the story behind her successful novel-writing course and how her passion has become her business. Louise had a fascinating start to her online course journey, and shared some great tips and tools that could be useful no matter what your niche is. "Proceed with glee! . . . Keep it really personal, really friendly, really truthful and honest....
096: Evergreen Funnels 101 (with Jack Born, creator of Deadline Funnel) 08.08.2019 1:04:14
Rather than interview a course creator this week, I’m bringing you something a little different but very relevant. Deadline Funnel is one of the most important tools I use when it comes to selling my online course, and I know a lot of other people out there who feel the same way. So it’s my pleasure to bring you an interview with Jack Born, founder of Deadline Funnel and marketer extraordinaire. "...
095: How Interactive Should You Be With Your Students? 30.07.2019 37:53
After a bit of a break, I’m back with another online course creator interview! Jason Resnick of Rezzz.com and I had a great conversation about the topic of today’s episode: interaction. It’s one simple word – but how do you handle interaction with the people who are on your email list, let alone enrolled in your course? "Be open to [your audience’s] ideas… Hear how these people want to learn, and...
094: Should you focus on MARKETING or STUDENT EXPERIENCE? 21.05.2019 33:57
This is a first for this podcast: my guest today is not only a successful course creator – she’s an online course coach and consultant! Though Janelle Allen and I work in the same online space, we really aren’t competitors. That’s because we have different approaches and different niches we are reaching. "At the end of the day, I think [your online course] has to be something beyond making the sal...
093: What having an online course means to my family 09.05.2019 15:25
It’s me, myself, and I on today’s episode! But there’s a good reason why. Though I haven’t covered this topic much up until now, that’s about to change thanks to a great suggestion from one of my listeners. (Hi David!) So without further ado, today I want to take some time to share with you about how having my online course business impacts my family. "This is all by design… It took a lot of hard...
092: Text-based vs. Video-based Courses 09.04.2019 30:06
Does the idea of making videos for your online course scare you? Believe it or not, you don’t have to have videos to teach a course. Course creator Tanner Guzy has the proof in the pudding – he’s reached 6-figures with primarily text-based lessons! "See what works and what doesn’t, then you can adapt… you can plan yourself into oblivion, whereas if you’re out and actually doing stuff that’s where...
091: Refunds, Live vs. Pre-recorded, & More 02.04.2019 25:47
Today’s guest has helped create a huge number of courses and has 9 years of experience in the online course world. It was a pleasure to speak with Randi Buckley on all sorts of interesting topics from refunds and customer satisfaction to outsourcing and more "Just go for it. You might have to test out what works for you… take what works and see what sticks." - Randi Buckley Randi’s passionate abou...
090: Just starting out? Try actually talking to people and collect research 26.03.2019 22:47
Welcome back to my latest episode! I’m getting into the swing of things with more interviews with real online course creators – people who’ve actually managed to take their passion or hobby and turn it into a tangible learning program for others. My guest this time was Trevor Dimoff of EpicSongWriting.com. He’s relatively new to the online course world, but he’s hit on a really cool method of iden...
089: START HERE – Online Courses 101 06.03.2019 1:20:39
At long last, I’m back with an all-new episode of The Online Course Show! Lately I’ve been seeing some awesome growth in newcomers to the show, which has been really exciting. In fact, some of you have told me that you went all the way back to episode 1 and have been binge listening ever since! That got me thinking, and I realized that I need a new starting point for those who have only just disco...
088: Online Courses vs. Running an Agency 14.01.2019 27:28
Ever feel like you’re darned if you do, darned if you don’t? That’s what so many fellow course creators have expressed to me on the topic of Facebook ads. But not to worry – on today’s episode, Monica Louie shared her top tips for Facebook ads, and talk about how she’s developed both a course and an agency on this challenging topic. "Give them some value. Build that relationship before you make th...
087: How to Build an Online Course in 7 Days 07.01.2019 32:08
Well folks, we are on the other side of the new year and I’m back with another podcast episode for you! This time around, Matt Giovanisci of Money Lab joined me to share his course creation process and more. His take on certain topics is a bit out of the box, and it was really cool to have the chance to chat with him. "Find your wheelhouse and know the material inside and out. Don’t script everyth...
086: How to Market Your Course on LinkedIn 31.12.2018 30:57
It’s New Year’s Eve! I don’t know about you, but I’m super-excited about what’s ahead in the coming year. Chatting with Daria V (successful course creator, speaker, and expert on using LinkedIn in sales funnels) on today’s episode has given me some great ideas that I think will resonate with many other course creators, too. "Create the community… Many times we want to jump right into sales, but it...
085: Why You Need a Funnel 24.12.2018 28:49
2018 is almost at an end, but I’m here with another episode of The Online Course Guy! This time around I had the pleasure of speaking with Karen Campbell, an online course enthusiast who’s taken what she’s learned over the years to create her own successful art courses. Karen’s entering a new phase of her business strategy, so it was really neat to catch a glimpse of what that looks like and what...
084: “Launching” 4 Times a Year vs. Evergreen Launches 17.12.2018 38:42
I’m back with another episode of The Online Course Guy podcast! It was such a pleasure to chat with Kate Bee of The Sober School, and we got to cover some of my favorite topics on building an online course business. "Just doing it is probably the best thing, because you aren’t going to figure anything out just by thinking about it." – Kate Bee I really enjoyed speaking with Kate about what course...
083: Helena Lui on Quitting Your Job and 10x’ing Your Online Course Business 19.11.2018 43:06
All the way back on episode 29, I interviewed Helena Lui about how she had quit her job after developing her online course. Since then, she’s multiplied her income many, many times over with her course business. I had to have her back on to hear how her business has grown and what has or hasn’t changed for her over this past year. "Scale with ads. Keep at it. Be persistent with your goal. Every da...
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