The Obvious Choice

When you're already questioning your prices, it's soul-crushing to hear "you're too expensive" objections from a potential client. Luckily, this is a great objection to get when you know how to manage it. Your 3-part response to a potential client saying, "You're too expensive" Two questions and one phrase to help you get ahead of "You're too expensive"...

If you feel like you've accidentally pigeonholed yourself with your packages, there's a way to fix it so you can serve your target market in more than one way. Create a repeatable marketing rhythm by creating containers Becoming a champion for your community Building a marketing plan outside of social media -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+...

If you fantasize about traveling the world for several months, especially with kids, you probably feel overwhelmed at how to even approach it. There are a lot of things to consider, but it's not as complicated as you may think. Not getting royally ripped off when exchanging currency (and the best place to hide your cash) The weird way to figure out where to live How to handle school when you h...

Instead of trying to ride the waves of fads, learn how to create your own reliable success. Success is ordinary and dull Think less like an engineer and more like a philosopher Four elements to finding your good -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low stress, high-impact 5 REPS FRIDAY newsletter...

When you don't represent your ideal client, you may wonder if it's a mistake. Here's how to figure it out. Finding the connection between you and your ideal client The 2-part plan to finding your niche Finding natural allies to partner with -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low stre...

Your time is finite and valuable. When you create something, it should serve you more than once. Creating work that compounds over time Your content will crush it if accomplishes these two things Building a monopoly fast -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low stress, high-impact 5 REPS FRIDAY ne...

When starting a coaching business or building a new product, it's easy to want to focus on doing "pedestal" activities when really you should be teaching your monkey to juggle fire. Making your beer taste better Being happy when people steal your work Doing more than showing up to the bar -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, l...

If your lead generation feels unreliable and DM conversions are low, it's time to take a look at your content to make sure it's connecting with your intended audience. How to find your core message The Bed of Nails Paradox Squeezing too much into one 'container' -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who...

Have you been wracking your brain trying to figure out how to get new clients? Then it's time to try the Founding Client Challenge. Five ingredients for a successful launch How you'll know you've chosen the wrong market How to reach out to people without being weird -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who...

Getting clients to see the value in what you do feels tricky. The truth is, it really isn't. You just need to take a different approach. Avoiding the phone bill approach Three factors in customer satisfaction The Bed of Nails Paradox -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low stress, high-impact...

You've created fantastic lead magnets but aren't getting as many requests for them as you'd hoped. Fix how you pitch your lead magnets and watch your DMs blow up. What works better than a post to get responses The framework to write convincing posts One thing to do after a post goes viral -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, l...

In order to grow, we sometimes have to ask ourselves some tough questions. Where comfort is breeding guilt and holding you back Who you're comparing yourself to and the standards you judge yourself against Accepting who you are and not who you think you ought to be -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up...

If you've been struggling with the direction of your business and getting clients, the way to fix it is a lot more simple than you think. What's better than being the best? The 4-part checklist to choosing a good market Finding your SNASA -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low stress, hi...

Posting on Instagram and hearing crickets is common. There's one huge mistake you're probably making. Luckily, it's a super easy fix. Podcasting vs. Instagram for lead generation Nobody buys coaching because you posted shoulder mobility drills The easy content tweak to dramatically improve engagement and lead generation -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me...

Jonathan sits down with Louis Grenier from Everyone Hates Marketers and shares how he got through the toughest moment in his business. The two changes in staffing that changed everything for the better Avoid the mistake really smart people make Starting over at day 1 Be sure to check out Everyone Hates Marketers.  -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ t...

Whether you're new to online training, growing your client list, or knocking it out of the park - use these laws to help you get started, grow, and keep yourself grounded. Numbers are the exit door from the sales rollercoaster Start as a garage band The strength of weak ties -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches wh...

Creating content takes forever. The last thing you want is to only use it once. You need a system to get more out of every piece of content. Learn how the big content producers pump out high-quality content fast and repeatedly.  The podcast repurposing method that isn't effective anymore - do this instead An extra incentive to offer to prompt DM's from leads The content with a long shelf l...

Too much knowledge could be hampering you from making progress in sales and marketing. Listen in on the presentation Jonathan gave for The Sports Nutrition Association to help coaches make better marketing choices. The marketing lesson from Thomas Edison you must try How 90% of sales happen and is perfect for coaches who hate social media The 4 stages of posting content (and why you never leave st...

The information economy has been made to be addictive. Along the way of stockpiling information, you may be implementing things that aren't the right choice for you. Their 'now process' versus 'how they got there' process Protecting yourself from taking bad advice that sounds good No, you're not doing "professional development" -- Hosts: @itscoachgoodman @fitnessjon...

After your first launch is a major success, you wonder if you can replicate the success. Why your first launch success is an outlier Don't make this mistake after launch How to follow up with previous leads -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low stress, high-impact 5 REPS FRIDAY newsletter a...

JONATHAN FIXES HIS MIC. Being informed is great, but there's a point where it hurts you more than it helps you. Optimistic ignorance can be the path forward to getting more done and having more success. The loss of innocence of invention You need to learn 5 Leap Frog skills and the ratio of Leap Frog skills to industry skills. Amplify what you learn using Leap Frog Learning -- Hosts: @itscoach...

Mental blocks or lack of inspiration can get in the way of being creative. Learn how to get out of a creative rut and find your version of selling bandaids on a bus. Give your little kid an unplugged gaming controller Getting out of your own world without needing a plane ticket - or leaving your couch Learning to spin content on the 1's and 2's and using your offline social media channels...

It's exhausting to keep up with leads in DMs. Having to remember details and following up with people for months. It's no wonder it's one of the first jobs coaches are excited to hire for. How do you do it and make sure they're good?  The most important job you'll hire What most people miss when DM'ing The type of payment structure to implement -- Hosts: @itscoachgoodman @f...

Rodale tested headlines in Women's Health, Men's Health, Prevention, and Runner's World magazines over several years. Seven battle-tested formulas generated the most engagement. Now, you can steal them to use for yourself. Two magic words that get lots of clicks The headlines that engage more for men and for women Find what's having its cultural moment -- Hosts: @itscoachgoodman @f...

Content success seems to be in fits and starts - random, even on the best day. How do you give it a kickstart and keep up the momentum? Make sticky content so people stay longer How to think about content and experiment to try Why naming affects content shareability -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up wit...