The Obvious Choice

Writing a book is a beast of a project. If you've been thinking about it, you probably have a ton of questions and even pieced together some answers from other authors and marketing agencies. You don't often hear answers from a true expert - a literary agent.  How to find an agent if you want to traditionally publish The 3-part framework to decide if you should write a book Deciding to sel...

If you get frustrated when you're told to niche down - we hear you. You feel like you have and feel like it isn't working. What we've found is that when people get frustrated about going more niche, there are three core problems that are messing with the effectiveness of choosing a niche. Choosing a superficial niche Choosing a niche that can't afford you Choosing a niche that you...

Not every coach who wants to grow their coaching business wants to go fully online. Most want to have the best of both worlds. How you grow and balance a hybrid coaching business looks a little different than if you're online only. The mistake people make when bringing new coaches on How to trim your in-person client list and reset your schedule The big excuse you're using not to hire -- H...

It's tempting to run away to the forest sometimes. We are hammered with messages to focus and produce more. If we struggle, we take it as a moral failing. Running away to the forest isn't a bad idea - but not for the reason you think. Snacking on Candy Crush Running away to the forest for divergent thinking (and other options) Spontaneous watercooler time influences focus, productivity, an...

As a coach, you love to help those who need it most. But in your effort to be accessible, you scramble to make ends meet. You can help everyone and not be broke. The problem is - you have your business model backward. Turning sinking spirals into functional flywheels The binary decision everyone avoids The passive income fallacy and small sale addiction -- Hosts: @itscoachgoodman @fitnessjonestrai...

When you add new coaches to your team, it may make sense to transfer some of your clients to them. How do you do it, and when you do, what do you do with your new free time? Managing the fear of shifting clients to a new coach Figuring out how many clients to delegate Leveraging your new freed-up time to scale your business -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join...

As we get older, we sometimes become embarrassed of the things that we geek out about.  If you learn to embrace the things you geek out on, you'll not only find your people to geek out with, but you'll grow your business faster than you ever thought possible. It's not just about what you're geeking out about, but with who Creating your Rolodex of connections without a funnel Giving...

When you've been running on all cylinders for an extended period of time, you may run face first into the metaphorical wall. But is burnout necessarily a bad thing?  The third arm Balancing staying relevant versus being omnipresent Bad for the ego, good for the wallet -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel...

We're often winging it when we first start our businesses. This works great for a while, but when you reach the point where you want to scale, you have to turn your business into a well-oiled, fine-tuned machine. The heuristic to use to help you focus on the right clients Identifying your client containers to hire help Using If-Then statements to build a scalable process -- Hosts: @itscoachgoo...

Everyone knows that success is a mixture of hard work and a little bit of luck. The question becomes - how do you choose which hard work to do so that when luck does come knocking, you can capitalize on it? Staying in your lane and what's more important than what you do The best marketing education you can get Where to place your bets This interview is a recording from the Obvious Choice Busin...

Social media does have a place, but your business's success shouldn't depend on you saying something great on the internet today. Why one of the most successful marketing ads of 2023 caused a CEO to resign What customers and avocados have in common The three types of content that matters -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leader...

When your ideal client has an outcome with a deadline, such as getting ready for a wedding, how you connect with them is very different. Deadline transformation clients are like avocados Meeting your ideal client at exactly the right moment Marketing lessons from a play couch company -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coach...

Success is hard work with a hefty dose of luck. You can't control the luck part but you can certainly stack the odds in your favor. Creating more success with satisficer clients The behind-the-scenes work that no one tells you Using glorious inefficiency to your advantage   This interview is a recording from the Obvious Choice Business Summit. You can buy lifetime access to all recordings at ...

Projects that won't reap a reward for a long time are the hardest to stay consistent with. Sticking with it won't ever be easy, but there are ways to make it a little less hard. What to tie into your project milestones to keep you motivated How to solve your specific, nuanced problems How to know if you should tackle a project or not -- Hosts: @itscoachgoodman @fitnessjonestraining @amberr...

Most of your clients will come from lurkers - people who have rarely, if ever, engaged with your content. Getting those lurkers to come out of hiding can seem tricky, but it's absurdly simple. Balancing lurkers vs. likers content Analyzing outlier content to drive conversion Rotating nails, to be specific, while catching a wider net of clients -- Hosts: @itscoachgoodman @fitnessjonestraining @...

It feels like everyone else has the secret code when it comes to creating content that makes people buy. There's no secret, but there is a key component you might be missing. Using The Wine Test to help people remember you Testing the forest before the leaves One marketing lesson from The Bachelor you can hook your audience with This interview is a recording from the Obvious Choice Business Su...

Marketing feels so inhuman these days. What's worse? It doesn't feel like it moves the needle much.  The HOMS approach will both feel more natural and be far more effective. Finding your family circle and The Mirage of Immediacy Growth hacking "The Best of Etobicoke" Bringing the metaphorical coffee -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+...

How you talk to your audience when they're at the top of your funnel is very different than how you talk to them in later stages. A mismatch here can create a big bottleneck in your business. What potential clients want to hear versus what you want to share A big question to answer to help drive content direction How to determine the big concerns of your ideal client -- Hosts: @itscoachgoodman...

A strong, long-lasting career takes patience and forethought. Our guest, Andrew Coates, is one of the fitness industry's best examples of earning long-term career capital by leveraging social media. Answering the question, "What should I do next?" How to be prepared for when opportunity strikes Dealing with content performance whiplash This interview is a recording from the Obvious Cho...

Jonathan and Michael Kurkowski from The Strength Connection podcast discuss 20 mindset shifts that need to happen if you're going to become The Obvious Choice. Beating computers with strategic human inefficiency Professionalism is a lie that needs to die The difference between overthinking and thinking things through Be sure to check out The Strength Connection podcast. -- Hosts: @itscoachgood...

How do the people who put out massive amounts of content while getting a ton of engagement do it? There's a method to the madness. Using the Leap Frog Effect on content planning Talent scouting to grow your network What to use instead of "DM me for coaching" -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+ trailblazers, leaders, and coaches who fuel up...

What does it look like when you follow The Obvious Choice philosophy? Jonathan walks us through his conversation with a construction scientist who is building a consultancy business but needs guidance on what direction to go in. Researching the perfect, profitable niche market that also allows for expansion Building the marketing plan for getting clients (without social media) Discovering addition...

The more complicated the solution, the better it will work - right? Not quite. The trick is asking the right questions to find the far more simple (and effective) solution. Why your potential clients are like the 85% of people who didn't use seatbelts in 1983 Problem: You're selling cassettes to people without a cassette player Building a multi-million dollar referral machine without socia...

When your business offers a premium service, matching your content and branding becomes more important than ever. Bridging the gap of clients wanting to lose weight versus needing deep health 5-part framework for creating content that connects with high-end clients When you don't want to show your face on camera -- Hosts: @itscoachgoodman @fitnessjonestraining @amberreynolds.me -- Join 72,000+...

Jonathan and Michael Kurkowski from The Strength Connection podcast discuss 20 mindset shifts that need to happen if you're going to become The Obvious Choice. Why we are all amateurs, and why some excel while others flail Irrational passions and why authenticity isn't enough on its own Avoiding being an accidental entertainer instead of a coach Be sure to check out  The Strength Connectio...